About once a week or so now I hear about one big company or another jumping on Twitter to manage their public image and provide one more resource for their customers to reach them.

Last night I mentioned I had goofed on my Bank of America account.  Wasn't all that happy about my mistake or the loss of almost $100 in service charges for an account I've never once used.

Well this morning I woke up to a Tweet from @BofA_Help wanting to help me.  I explained without too much detail what the problem was through 3 - 4 direct tweets.  He then asked for my contact info which I promptly only gave him my account number since that is a fairly safe thing to give him.

No less than five minutes later I received a call from another rep at BofA that has already looked at my account, knew which one I wanted to close and even refunded me the service charges which comes in handy right about now.

So now I have one more reason to suggest people use Twitter.  If you use Bank of America then you should follow Bank of America on Twitter.  Additionally you'll start to find so many more mega organizations jumping on Twitter for many of the same reasons I imagine BofA did.

My only suggestion to big business is to launch a Press Release hosted directly on their main site and easily found.  As more and more big named companies such as Best of the Web, Charter, Comcast, T-Mobile and so on jump on board we, the consumer, are going to need to guard our info a little more closely or be caught up in identity theft and more.

Sincerely,

John F. Jones III

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