It was not so long ago when even having a website was a big deal. And now that so many of use have one. It's more a question of 'Now what are you gonna do with it?' What sets your site apart from the rest.

While throwing some ideas back and forth today with a colleague, I thought about what I was doing to create BUYER TRAFFIC! In a shifting market, I have to say ~ Love the Buyer! And the Seller too of course, but with fewer pickings, I'm thinking GET IN THE PATH OF THE BUYER!

That isn't an original thought I assure you, it's been said before... for sure.... but what may be somewhat original, at least I'd like to think it is (even just a little?? humour me...) That is taking your site and creating a page to feature your listings (or all the listings, if you don't have any yet) from that area / subdivision / apartment building / trailer park / waterfront that you love so much.

So you're a MARKET EXPERT, right? Well, an expert in what, where? Think about it, create a page on your site, and change it up a bit... it doesn't have to be all cookie cutter & matchy matchy.

Let's take it one step further and say for instance BUY A DOMAIN NAME, shoot buy seven. Point them all to their corresponding specific page on your site for direct and instant gratification of what the Buyer is looking for.

You'll be a star and the expert you so know you are.

For example my home page is crisp and clean and I would like to think that this 'look' flows through the majority of my website http://www.katievannes.com

However I listed a 19 house development. And even though they have their own, expensive and professionally done website http://www.highlands-homes.ca- I created a page on my site to look in keeping with the developers colours and style... combining my branding and theirs, and fed my addiction of purchasing domain names. I purchased www.pinesrealtor.ca and www.highlandsrealtor.ca and pointed both domain names to  the page I created named pinesathighlands.html http://www.katievannes.com/pinesathighlands.html

Similar but different enough.

Let's take it a step further. What if you have an area you'd like to farm... whether you currently have listings, you can add buttons on the page that are linked to specific search criteria. For example, a search criteria of being For Sale on X,Y,Z Streets.


I can refer to my Auguston page. I live in Auguston... so I just had to purchase http://www.augustonrealtor.ca , http://www.augustonrealtor.com , and http://www.augustonrealty.ca and you guessed it... pointed them all to the page I created on my website called auguston.html http://www.katievannes.com/auguston.html

There are detached homes and townhouses in Auguston, and if there is one for sale, no matter the listing brokerage it is pulled when a buyer clicks on one of my tabs or buttons, because I've assigned a custom search to the image.

Think about it...      Feedback & Questions welcome :)