Today I think that nobody will deny that financial crisis impacted almost every industry of the world economy. But in the real estate industry it did the greatest harm as we can see. It has eliminated the stability and people’s beliefs in that stability that was usually associated with the real estate industry.

I have analyzed the situation during the last moth and came to an interesting conclusion. Ordinary people are still looking for that stability. They started to evaluate companies from that point of view. One of my clients said that he spends time and counts the number of ads printed in the newspaper from the local RE companies. He believes that if company decreases it’s advertising budget this means that company is loosing it’s positions… And visa verse, if a company continues to publish the same number of ads it speaks in its favor.

To go forth I have heard almost the same regarding the office decoration and even the clothes of the personnel. People start to pay attention to the cost of clothes of their realtor… Many of them believe that if realtor wears the same shirt and jacket it means that his financial position is really poor… And they start to look for another agent. Is it fair? Of course, no! But what can we do with people’s beliefs…

We can and have to hide the after-effects of financial crisis. We may do a lot of easy and cost-effective things – paint the walls in the office (they will look fresh) and buy some new designer clothing with discounts. It’s easy to find some really good fashionable shirts and pants from the 2008 collection online. By the way, my favorite is foreverfashion.com