How do you go from this fixer to a waterfront townhouse?

This morning, I showed a major fixer upper to a couple looking for investment property. There was clearly a bit of disappointment that this fixer was more than they expected (although I had set expectations earlier).

I mentioned that there are a couple of fixers on the west side of town that they should also check out. Both said they weren't keen on seeing anything there (they're east enders, and there's a bit of west vs east mentality). I persuaded them to let me show those properties anyway, and told them that the west side of town is evolving and improving.

Minutes later, we're at the west-end fixer. They were really intrigued and liked this one better. They both thanked me for taking them to the west end. After having lived in Alameda for 12 years, they never bothered to explore this side of town because of preconceived notions.

So I upped the ante...I drove them around, pointed out a few things that have sold recently, and showed other areas that are vastly improved. Then I took them to Ballena Bay to show them the townhouses that have docks behind them for the owners' boats.

They were delighted to see these. And the wife said that's what she would like when they're ready to retire. So we made an appointment to see the two townhouses with docks next week.

They kept thanking me for opening their eyes to other possibilities, and were so happy to see this part of town.

So we've gone from seeing a fixer for $300K to waterfront townhouses for over $800K.

Vive le difference!

P.S. Turns out that the couple own 4 properties, and currently live in a duplex just a couple of streets from our office downtown. They have 4 sons. And are looking for buy a house for the oldest son. Opportunities!

 
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3 Comments on From $300K fixer to a waterfront/boat dock $800K townhouse --- with the same buyer!

JAN
10
109,024 Points 11 Featured Posts

That is a huge swing in price. Good work in showing the reality of the area overcoming their preconceived idea.

3:43pm • #1
194,306 Points 19 Featured Posts Localism Sponsor Outside Blog Hit Router

Cameron, it's Sales 101. First step is fact-finding. There is no such thing as social chatter --- it's all part of fact-finding.

Thanks!

7:41pm • #2
JAN
12

They kept thanking me for opening their eyes to other possibilities

That's a great story, Pacita!

You educated your clients.  That's an excellent approach.  It's nice to have clients thank you!  :)

4:27pm • #3

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Pacita Dimacali - e-PRO, SRES, CDPE, MBA East Bay, North CA real estate

Alameda, CA

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Gallagher & Lindsey

Address: 2424 Central Avenue, Alameda, CA, 94501

Office Phone: (510) 748-1148

Cell Phone: (510) 205-2992

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