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IS THE SUCCESS OF YOUR BUSINESS DRIVEN BY ACTION OR RESULTS?

By Jon Graham

Real Estate Agent with Keller Williams Realty Central Delaware

January 10, 2009 09:20 AM

There are a few ways to measure your success in any area of your life. Your business is what I'll discuss today. In particular, there are 2 measurements that stand out more than others.

Your business can be measures by action; in other words, the things you do to make it happen. (or not!) So then ACTION is the measures you take to get business but you can't really measure your business by how much or what you do!

The real measuring stick is RESULTS! If you have all kinds of systems in place and your fingers in every pot, and you're not getting RESULTS, its time to either streamline because you're

a) doing too much to get anything done

b) what you're doing just isn't working

c) what you say you're doing and what you're doing are two horses of a different color

Getting results is the name of our game. Sure you can talk to 50 people a week but how many did you convert into clients - transactions - ...?

Results are a direct corelation to a fulfilled purpose, so if you don't know your purpose, you'll never get results. Well at least not the results you have the potential to get!

Try it! I think you'll like the RESULTS!

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Lou Ludwig

Ludwig & Associates - Boca Raton, FL

Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC

Hi Jon

Excellent blog, I believe it's the actions you take to get you to your desired results.

Good luck and success

Lou Ludwig

Jan 10, 2009 10:12 AM

Margaret Woda

Long & Foster Real Estate, Inc. - Crofton, MD

Maryland Real Estate & Military Relocation

Results depend on more than action... they depend upon EFFECTIVE action. Results are the only reliable measure, but we can usually trace them to effective activity (or not).

Jan 10, 2009 10:54 AM

Eric Yerke

Coldwell Banker Hedges - Cedar Rapids, IA

I agree with you but I think a key element involved with this begins with believing in yourself. We become what we think.

Jan 10, 2009 11:12 AM

Martha Brown

Long & Foster Real Estate, Inc., Annapolis MD 21403 - Annapolis, MD

Your Homes Around Annapolis Agent

You are so right. Monitoring results against actions is key and something I need to do more of. Sometimes I am overwhelmed by all I am doing yet if I stopped for a moment and analyzed the results of all my action I am sure I would be less overwhelmed. Thanks for the reminder.

Jan 10, 2009 11:18 AM

AMBER NOBLE GARLAND - Top Real Estate Expert, Property Tax Appeal Specialist & Author

Strategic Marketing Expert & Relocation Specialist Serving New Jersey and nationwide! - Marlboro, NJ

- The Agent You Can Trust To Deliver REAL Results!

Great post Jon! You are right on...there's a difference between "talking" all the time about what you're "planning" to do, and actually doing some of the things you say you're going to do. I think you just inspired a thought.

Jan 10, 2009 11:28 AM

Julie Chapman

Julie Chapman Broker - Ormond Beach, FL

Daytona Beach Shores, Florida

I made contact with 10 people today by email (in addition to the showings I did in person) and one already made contact regarding a purchase we had worked last year but everything is ready to go now......

Jan 10, 2009 11:35 AM

Omega Omega

Omega - Glendale, CA

Jon - A very simple yet solid post which is needed for all of us this time of the year.

Best wishes in 2009

Cheers

Jan 10, 2009 11:42 AM

Zane Coffin

Century-21 Homestar - Geneva, OH

(Geneva Ohio Real Estate Agent)

Jon, very short and to the point....better then a 2 page essay on selling......excellent advice....zane

Jan 10, 2009 12:14 PM

Christine Donovan

Donovan Blatt Realty - Costa Mesa, CA

Broker/Attorney 714-319-9751 DRE01267479 - Costa M

Actions in the business don't much matter if they don't show up as results.

Jan 10, 2009 12:34 PM

Charles Stallions

Charles Stallions Real Estate Services - Pensacola, FL

850-476-4494 - Pensacola, Pace or Gulf Breeze, Fl.

Why not actions with results or results with action. Some good ideas and I hope to put a few to use.

Jan 10, 2009 01:15 PM

Morgan Evans

Douglas Elliman Real Estate - Manhattan, NY

LICENSED REAL ESTATE SALESPERSON

Finding out those actions that actually create business is the key. Being busy and spinning your wheels is a big pitfall of the real estate business.

Jan 10, 2009 01:27 PM

Chris Olsen

Olsen Ziegler Realty - Cleveland, OH

Broker Owner Cleveland Ohio Real Estate

Extremely practical and good advice Jon! I agree wholeheartedly. I think if we make wildly happy references from clients, our business will thrive. These are the results I aim for.

Jan 10, 2009 01:35 PM

Robin Moffitt

Gold Star Realty, Inc. - Nampa, ID

"Gold Star Service....Gold Star Results !"

Wow...what simple truths. Thanks for the great insite. You're on top of the game here! Good stuff! Thanks again, Robin

Jan 10, 2009 04:07 PM

Sally K. & David L. Hanson

EXP Realty 414-525-0563 - Brookfield, WI

WI Real Estate Agents - Luxury - Divorce

True enough...tooo many agents think that becuz they wrote a marketing plan...and then it put in the desk drawer, file cabinet....etc....they ARE prepared...if you don't do a tweak as needed here and there....your results will be less than stellar...good post ! Happy 09 !

Jan 10, 2009 11:12 PM

Kris Kombrink ~ The Kombrink Team

RE/MAX Excels - Chicago's Western Suburbs - Geneva, IL

Great post, Jon. I feel that way a lot of the time. We are always trying out new systems and tinkering with the latest fads in technology. After a while we have to stop and think, is this really producing results for us? If not, we need to save time and stop doing it.

Jan 11, 2009 02:08 AM

Paul McFadden

Responsive Pest Control - Seattle, WA

Pest Control, Seattle, WA.

John: Thank you. Of course we all hope that our actions lead to good results. The key, obviously, is not to sit around and wait for things to come to us. Rather, we need to pursue opportunities and measure what gets us positive results. I wish you well this year!

Jan 11, 2009 02:29 AM

Mark MacKenzie

Phoenix, AZ

I'm not sure I agree with being exclusively results focused.

There are some things that are out of your control.

What you can control is the process and actions you take.

And given you are actually performing the right processes and actions, the results will ultimately follow.

Jan 11, 2009 02:34 AM

Margo Willis

Crescent Realty, Inc. - Fort Lewis, WA

Good blog Jon, I agree we need to laser focus on the results we desire, although to achieve them I also believe there has to be a high action/activity level. Not just busy work, but focused, well planned prospecting/$$ poductive activities. Plan, Do, Review to get the results/outcomes we want. Thanks for the reminder and perspective.

Jan 11, 2009 03:42 AM

Jon Graham

Keller Williams Realty Central Delaware - Dover Air Force Base, DE

CRS, ABR

Congratulations Julie! Now what did you do different? If anything at all. to secure that transaction? That is what I mean by focusing on the result. Once you get it, analyze the action/proces and compare it to the ones that nothing happened, then you will be able to improve your conversion rates.

Jan 11, 2009 05:52 AM

The Somers Team

The Somers Team at KW Philadelphia - Philadelphia, PA

Delivering Real Estate Happiness

Jon - It is really important to measure ACTIONS as well as RESULTS. One can quantify both and use them in their business model and plan. Great post !

Jan 11, 2009 06:58 AM