Here are a few things to consider when completing and/or reviewing your 2009 Business Plan?
Where do your clients come from in 2008?
Where will they come from in 2009?
1 Internet Advertising on:
a. Brokerage website,
b. Personal website, or
c. Syndicated web sites.
2. Your Blog(s)
3. Repeat Clients
a. Brokerage clients
b. Personal clients
4. Referrals from former clients
5. Referrals from friends and family
6. Referrals from other agents
7. Referrals from other professionals:
a. Contractors,
b. Inspectors,
c. Lenders,
d. Appraisers,
e. Insurance agents, etc.
8. Direct Marketing
a. Clients
b. Former Clients
c. Referring Agents
d. Referring Professionals
9. Print Advertising
10. Walk-ins.
11. Print Advertising
12. Walk-ins.
What are the prospects for your marketing area?
Should you keep the same area?
If you decided to work the same area should you market a larger area of focus on a smaller one?
How can you increase the number of clients?
How can you increase the number of closed sales?
What should you stop doing?
What should you start doing?
Where can you cut expenses?
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