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What do you do well and what can you do better?

By
Real Estate Agent with Inactive

Here are a few things to consider when completing and/or reviewing your 2009 Business Plan?

Where do your clients come from in 2008?

Where will they come from in 2009?

Internet Advertising on:

     a. Brokerage website,

     b. Personal website, or

     c.  Syndicated web sites.

2. Your Blog(s)

3.  Repeat Clients

     a.  Brokerage clients

     b.  Personal clients

4.  Referrals from former clients

5.  Referrals from friends and family

6.  Referrals from other agents

7.  Referrals from other professionals:

     a.  Contractors,

     b.  Inspectors,

     c.  Lenders,

     d.  Appraisers,

     e.  Insurance agents, etc.

 

8.  Direct Marketing

     a.  Clients

     b.  Former Clients

     c.  Referring Agents

     d.  Referring Professionals

9.  Print Advertising

10. Walk-ins.

11. Print Advertising

12. Walk-ins.

What are the prospects for your marketing area?

Should you keep the same area?

If you decided to work the same area should you market a larger area of focus on a smaller one?

How can you increase the number of clients?

How can you increase the number of closed sales?

What should you stop doing?

What should you start doing?

Where can you cut expenses?

 

Posted by

George Bennett, Principal Broker, Affiliated, GRI in Port Orford, OR 97465

Affiliated with 'Neath The Wind Realty Inc.

Keith Pound
EXIT REALTY CRUTCHER - Louisville, KY
Realtor, Auctioneer - Louisville, KY - 502-645-5950

Well put, I am making a copy and updating my 2009 business plan. May sales be with you. Send me some referrals to Kentucky.

Jan 10, 2009 10:18 AM
Barbara Delaney
Park Place REALTORS, Inc. - Roanoke, VA

Dear Lane,

Nice list for self-evaluation!

Not "preachy". I like it!

Barbara

Jan 10, 2009 10:55 AM
George Bennett
Inactive - Port Orford, OR
Inactive Principal Broker, GRI

Thanks Keith and happy sales to you.

 

Thanks Barbara. It works for me. It was my hope that others would find it useful too.

Jan 10, 2009 12:36 PM
Russel Ray, San Diego Business & Marketing Consultant & Photographer
Russel Ray - San Diego State University, CA

That's a pretty extensive list. I'm not sure I've ever seen a Realtor break it down so well, at least not publicly.

Jan 11, 2009 08:24 AM
George Bennett
Inactive - Port Orford, OR
Inactive Principal Broker, GRI

Thanks Russ. I hope this review tool gives added benefit to your plan review.

Jan 11, 2009 09:44 AM