This week I attended the Inman News Global Connect Real Estate Conference in NYC, where Gary Vaynerchuk from the Wine Library's Keynote speech entertained us and inspired us.

I live in the Glenwood Section of Short Hills, so The Wine Library is around the corner from my house. Most Saturdays when I finish work, ( well, except today because its snowing), Peter and I go to for their weekly wine and cheese tastings.

 After Gary Vaynerchuk's key note speech, I ran up to him during break and threw my arms around him even though we actually never met. I mean, he's my local wine guy and I'm his local realtor, right? Well, he knew me from my online presence, so that of course made my day since I think he's the most brilliant marketer around. 

If you haven't listened to Gary before, he's famous for his wine library tv where he spits out wine that he thinks is awful ( yes, wine that is in his own store!) and has developed such a following for his brutal honesty.  He thinks we should do this as Realtors.  

Picture this -    I preview a new listing at a realtor open house in Short Hills, then make a video stating how overpriced it is and how ugly the wall paper is. I tweet it out on twitter, blog it on my blog, do a blast it to the 7,000 people in my www.sueadler.com email database, and add it to  my facebook profile. Then 2 days later one of my buyers wants to see it anyway- Hmmm, What are the chances of that homeowner ever letting let me in the door? - not to mention its a great way to make enemies of every listing agent along the midtown direct trainline towns.
I think what makes Gary so entertaining is the fantasy factor of what he does.  I mean, I'm pretty good at coming out and just saying what I think to my clients, and doing it publically makes for great entertainment ( like winelibrary TV) , but I can't imagine pulling off what he gets away with and keeping a  great reputation in the real estate world.

To see the video click here. 

Sue Adler, Keller Williams Realty (973)464-9129 www.SueAdler.com