I've been in real estate since I was licensed in 1979 in New York, and dabbled in it in the 1980's, and in Atlanta since 1992. It is all I do for a living aside from an occasional speaking engagement. So the long and the short of it is I've been around real estate long enough to notice a few trends. One thing that had me thinking this last week were the gifts, the cards, the gift cards, the gift baskets that normally flood the real estate office during the holiday times of the year. Normally there are cakes, bottles of wine, home made baskets of cookies, candies, baskets of fruit, catered food platters, luncheons, incentives, invitations to fantastic Holiday parties. Many of these gifts are to say thanks and appreciation for the business, or are a request to earn your future business. This year, there were none. There were no gift cards, or Starbuck cards from mortgage brokers, inspectors, insurance persons, and nothing from builders. In fact, there were not even greeting cards from vendors I have worked with since the early 90's. It really kind of tells you what is really happening. The biggest holiday bash in town used to be the HomeBanc holiday party, and they closed the doors in 07'. A few of the Holiday parties that were announced this year, were even canceled at the last moment by email...without any explanation given. I understand now fully the impact this downturn has had on my industry, my friends and associates. Since I am also known nationally from my speaking engagements, and network groups, I was shocked that I received no Chirstmas Cards, and many of the cards I sent were returned. I know we are in some very rough times, and that is what lies ahead. It really was good to go back and put my finger on what was different this last year in real estate. Now I fully comprehend what has happened.
I am more concerned for all my friends, co-workers, and I wish them all the best, they are in my thoughts and prayers, and let's all pray for a speedy recovery.
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