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Growth Leader Experience Has Been Exponential !

By
Industry Observer with Retired

Back on Dec 11th, 2008, I started with Growth Leader and the lead generation activity for San Diego Real Estate has been increasing exponentially each week. Having been with the program now for 4 full weeks,  I have noticed an inordinate amount of activity in the last 10 days. With the way the holidays fell this year, we lost a lot of work days to 2  four and 1/2 holiday periods. Since New Years 2009, the activity makes me feel hopeful about this new year and the number of possible buyers coming to market early this year.

For a bit of statistics, I have had a total of 35 leads. One was deleted and not counted here. Amazingly 10 of the leads are quite active ( they are actively on the system and looking at properties ) and have set up alerts for new properties coming on the market that fit their criteria.

I have more leads that have alerts set up but are not very active on the system. That total is 20. There are 5 are inactive and have not returned to the system since first signing up.

The location and price search range of the leads are interesting as they are in all areas of North County San Diego and in almost all price ranges.

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100k-200K   200K-300K   300K-400K   400K-500K    500K-600K    600K-700K   700K-800K   800K-900K   900K-1,000K   Over 1 Million

  6 leads        10 leads        5 leads        3 Leads         0 Leads         2 Leads       1 Lead          1 Lead          1 Lead           1 Lead

_______________________________________________________________________________________________________________

Observing where the most activity is , gives me the clue of the number of first time buyers or investors that are looking for more moderately priced property. I think many are also trying to see what values exist as San Diego's market has improved in the housing affordability area.

I am navigating the Contact Management program, Vision, much easier now but I am still learning to use some of the great features of this contract management program. I expect this week that I will be adding my other client prospects and referrals on the system so that I have everyone in one place.

I have a lot of confidence in this great new system and as I learn more, Market leader is impressing me a great deal.

 

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Comments(43)

John Novak
Keller Williams Realty The Marketplace - Las Vegas, NV
Henderson, Las Vegas and Summerlin Real Estate

Looks like several Rainers are having success with Growth Leader. Have they indicated when the system will be publically available, and what it will cost?

Jan 15, 2009 03:32 PM
William Johnson
Retired - La Jolla, CA
Retired

Space saved for reciprocal comments

Jan 15, 2009 03:57 PM
William Johnson
Retired - La Jolla, CA
Retired

Space saved for reciprocal comments

Jan 15, 2009 03:57 PM
William Johnson
Retired - La Jolla, CA
Retired

Space saved for reciprocal comments

Jan 15, 2009 03:57 PM
William Johnson
Retired - La Jolla, CA
Retired

Space saved for reciprocal comments

Jan 15, 2009 03:58 PM
William Johnson
Retired - La Jolla, CA
Retired

Space saved for reciprocal comments

Jan 15, 2009 03:58 PM
William Johnson
Retired - La Jolla, CA
Retired

Space saved for reciprocal comments

Jan 15, 2009 03:58 PM
William Johnson
Retired - La Jolla, CA
Retired

Hi Jeff, My first day was December 11th, 2008. So as of when I wrote this it was about 30 days with ( 2 ) 4 and 1/2 day vacation periods. The site was alive with activity around the 5th of January and has been quite active ever since.

Jan 15, 2009 04:00 PM
William Johnson
Retired - La Jolla, CA
Retired

Hi John, I do believe they are up and running and offering the service to other REALTORS that have an interest.

Jan 15, 2009 04:02 PM
Jennifer Lew
DocuSign, Inc. - Seattle, WA

Hi John, Growth Leader is now available to agents in almost every market in the US.  What MLS do you have?  As for pricing, it consists of the Vision system fee ($99/mo on a standard agreement) plus the amount of advertising budget that you want to invest towards getting the market exposure you need in your area.  If you want more information about pricing in your specific market, click on the button in William's blog or call 1-877-732-3417.

Jan 16, 2009 04:15 AM
Diane Aurit
LKN Realty, LLC - Mooresville, NC
Lake Norman Real Estate

William, Can I admit to you that I don't know anything about Growth Leader?  I just read Jennifer's comment above so I see it is a monthly service...I'm not at a point where I am interested in a program like this but I will follow you and see if it is something I might do in the future.  I find right now I am so busy I am happy with the number of referral and leads I get from my blog.  I really don't want to take on an assistant or buyers agent so here I am for now.

Jan 16, 2009 09:13 AM
Kay Van Kampen
RE/MAX Broker, RE/MAX - Springfield, MO
Realtor®, Springfield Mo Real Estate

I'm reading all about Growth Leader.  Is it a new website or a lead generating tool that links to your website?  Sounds interesting.

Jan 16, 2009 01:52 PM
Jeff R. Geoghan
Coldwell Banker Realty - Lancaster, PA
REALTOR, Marketing Manager

OK now I'm curious - what's with the "space saved" comments?

Jan 16, 2009 04:35 PM
William Johnson
Retired - La Jolla, CA
Retired

Hi Jennifer, Thanks for answering John. Now I know better how better to respond when asked. 

Jan 17, 2009 04:47 AM
William Johnson
Retired - La Jolla, CA
Retired

Good Morning Diane, I can understand how you  might be feeling about this program. But perhaps a better way of way of looking at it might be from the perspective that the on-line leads program may be able over time to build future clients. The leads are not a capture type of lead reminiscent of what we might have thought of them before. They are responding directly to an ad and demonstrate their seriousness in gathering information by being willing to voluntarily register their information. Most Internet consumers usually want to be hidden or at least be able to search for information and be undetected. These consumers demonstrate a different attitude or at least appear to. This point I made here will of course be born out with empirical data by converting them to clients. At least that is my intention. So perhaps a better way for me to have said this is that it is believed that at least some of these consumers are serious in their pursuit of information and we hope that the collection of that information over time will provide an opportunity to build a relationship and when they are ready to purchase or sell, that the on=line relationship may be the catalyst to convert them to a client.

Jan 17, 2009 05:00 AM
William Johnson
Retired - La Jolla, CA
Retired

Hi Kay, It is a Lead Generating System constructed within a new website and custom IDX service that is advertised on the Internet in the form of Google Ads. See response to Diane above. Thanks for dropping over Kay and a great question.

Jan 17, 2009 05:04 AM
William Johnson
Retired - La Jolla, CA
Retired

Hi John,  had missed answering several people's comments and I needed to answer a recent commenter. So Before doing so, I provided a few blank spaces wherein I can go back and answer their comments with my response. It just keeps comments and responses in order. Thanks for asking and I'll bet you had already figured that out, LOL. 

Jan 17, 2009 05:06 AM
Teresa Harris
Lake Real Estate, LLC - Denver, NC
Denver . Lake Norman . Charlotte

Hi William, Thanks for all the info on Growth Leader. Previous to Growth Leader were you with Just Listed/House values?? Please keep us up to date on your progress.

Jan 17, 2009 01:23 PM
William Johnson
Retired - La Jolla, CA
Retired

Hi Teresa, Actually  I did used to do  a pay per click with another company. This is far superior and though it is similar to others in the approach, it is nothing even close with the other systems . Market leader is way ahead in that they have put in place the  ability to track what you are doing with the leads and facilitate an orderly and articulate transition from lead to client. It seems like a pretty awesome program. 

Jan 17, 2009 01:38 PM
Gena Riede
Riede Real Estate, Lic. 01310792 - Sacramento, CA
Real Estate Broker - Sacramento CA Real Estate (916) 417-2699

William, good for you. Hope it works for you.  I have an IDX site that I need to have the time to work on myself that is on my blog...I assume that you must not have one on yours.

Wish you the best.

Jan 21, 2009 02:12 PM