In the past couple of months, I've been using some sites that offer some pretty cool features. So cool infact, that my clients have been "wowed" by them.  No seriously, these are great tools for realtors, loan officers, or anyone else in business for that matter.  So, here they are:

Jing--This simple piece of web based software enables you to add visuals to your online conversations.  As an example, I've been using this software to look at mortgage plans for my clients.  Often times clients just don't have time or they are just too far away to get in to the office for an appointment.  So I use Jing to upload my mortgage plan and then record a voice over to go along with it.  I get 5 minutes to talk about whatever it is that I want, so usually I talk about some of the highlights.  When all is said and done, a unique webaddress is created and the client can just go and look at the personalized screenshot.

Animoto--I've been using this one on a personal basis for a couple of months now, but the business applications are tremendous, especially in the real estate field.  Animoto allows the user to upload photos, pick a music selection, and then the online software will make a short 30 second video clip out of your pictures.  For a small fee, you can upgrade to a 60 second video.  I can imagine this being a tremendous opportunity to increase the online presence of listings, when all you have to work with are pictures.  Try it out and go for it!

I hope that these two sites will add to your bottom line. They have definitely done so for me.  Both sites don't take very much time to learn how to use and believe me....your clients will be very happy that you implemented them into your marketing plan! And the best part is, they are FREE!

Jeff

Jeff is the founder of Mortgage Wealth, a website/blog dedicated to helping the average homeowner create wealth through the use of mortgage planning, sound decision making, and at the lowest overall risk.  He is also a mortgage planner with Accessbanc Mortgage in San Jose, CA.