The new GEICO commercials are just too weird.  There -- I said it! 

Money with eyes?

What’s up with that? 

I’ve always been on board with GEICO’s innovative approach to advertising. 

There’s the gecko (that finds himself in the strangest situations), the caveman (that inspired his own television series), and the celebrity 'translators' (movie-trailer-voice guy was awesome).  Also, we can't forget the print advertising touting the huge savings that awaited new customers.  That's the ad campaign that really pulled me in.

Above and beyond the myriad spokesmen and/or mascots used, the fact that many were used at the same time is what elevated GEICO above the average advertiser for me. I’ve really applauded their novel, creative ideas. 

But, this?

The money with the eyes?

How in the hell did that one slip through marketing?

Just plain creepy, if you ask me.

People are talking about it (I wrote a blog about it, wanna to read it?) but, is this the kind of attention GEICO’s looking for? Is it a case of any kind of attention is better than none at all?

I’d never aspire to cause a buzz for my business just for the sake of causing a buzz.  I want positive, awe-inspiring, funny issues associated with my brand***, not creepy things.

So, GEICO, take it from a loyal customer of many years, get a grip and pull the creepy eye-on-the-money thingee. 

You’re freaking me out.

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***'cause I’m a positive, awe-inspiring, funny kind of gal -- humble, too…