Flat-earthRecently, both Teresa and I took a stab at what we saw as mistakes on real estate blogs.  You may have noticed, we don't always agree on what we feel is the best of advice for the Tomato audience, and neither does Kris Berg.  This is what makes it such a pleasure to have active participation in the blogsophere.

Below is an example of Teresa and I taking the same above headline and having our way with it for your enjoyment. 
We alternated our items to mix it up a bit.
Who’s who?

1.  High Traffic = Success

Why: Having people come to your site is always a positive thing, certainly.  Large numbers should mean large success.
Why it's not:
Quick success with a blog generally indicates that you have either:
1. Uncovered a popular topic or
2. Piqued the interest of the mob.
Popular topics are softballs when it comes to getting someone to visit the site.  If everyone is searching for stories about a topic, writing about that topic isn't an indication of success, it is an indication of bandwagon jumping. 
Knowing where to find an audience, and enticing them with a great headline, shows savvy, not success.
It is the consistent traffic, garnered by target audience keyword phrases that support your success.

2.  A Great Writer Will Have A Great Blog. 

There are some very well written blog posts that miss the mark because of what the writer is writing about.   The ability to write is one skill that is helpful to have but writing a blog is different from a literary master piece or a newspaper article because of that all important voice and focus.   With so many blogs these days unique content is best.  Blogs have not changed the old rule that content is king when it comes to web sites and marketing.  Isn't the goal to distinguish ourselves in the market place?  

3.  Regular Comments = Success

Why: Participation from your audience is an indication that people are reading, not just visiting.  This is great.
Why it's not:
Although audience participation can be a first step in lead development, there are a number of reasons not to get too excited about regular comments
1.  People leave comments just for the link back to their site
2.  People leave comments to attract your audience to their site
3.  Your competitors read your site, and like to participate either to appear vigilant or to keep an eye on your message.
4.  The same audience enjoys participating as you create a community that is your blog.

It is generally the silent majority that you develop as regular readers that incubate into a potential lead base.  Your faithful readers, a number which can be determined by your feed subscription count, will be a better barometer for your success.

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3 Comments on 10 Misconceptions About Real Estate Blogging

MAY
01
2007
158,811 Points 27 Featured Posts Outside Blog Attended Rain Camp
Great comments, thanks!  I think that there are so many expert opinions on blogging and a lot of times they conflict...leaving us apprentices baffled!
3:55pm • #1
131,091 Points 24 Featured Posts

Well another 10 things I need to think about..  The Why/Why Not  makes for some fascinating reading.. just when I think I've got it... I find I don't..
4:13pm • #2
MAY
02
2007
126,074 Points 2 Featured Posts Outside Blog
Wow, sometimes I find this stuff overwhelming!  Thank you for the great info, I guess I need to do more reading!
11:28am • #3

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