A $0.99 marketing lesson, WhosTalkin, featured posts...

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 I have a confession, actually an addiction. It's nothing too serious... I don't drink, I don't smoke and I don't use drugs. So what's this dirty little secret I've been hiding???

 I love junk food. Not often but from time to time I get wicked cravings for salty, greasy chips. Yes plain old potato chips. Give me a BIG bag of chips and a Classic Coke and I'm a happy camper. Fortunately I usually only do this once a month so it's not really a problem.

 So a few days ago I had one of my cravings and I gave in. I picked up a couple of bags of chips, one Bacon & Hickory and one Bar-B-Q. These were 200 gram bags (approx. 7 ounces).

What seemed really weird was how small the bags were!

 So why were the bags so small??? For the first time in many years, these chip bags were full. I mean jammed to the top with my favorite salty, greasy addiction.

 For a long time one of my pet peeves was buying chips, opening the bag and seeing that is was about half full or in reality, half empty. The package weight is always right but I never saw the point of selling half empty bags of chips other than to create a deceptive illusion of getting more than we actually were.

 And my point is... by being honest, truthful and selling me a full bag of chips, I noticed, I smiled and I was happy. Why?

- the chips were good as always

- they used less materials in the packaging which is great for the environment

- by using less packaging it probably cost them a little less per bag

- and by filling up that smaller bag of chips, they stood out from the crowd with their honesty

 The point is, it doesn't take much to get people's attention. Sometimes all it takes is a 99 cent bag of "truth" to make a really BIG impression on someone.

Very Cool Tool...

 I stumbled across this in my RSS reader, it's a very nice way to keep an eye on conversations going on in social media about you or anything else you'd like to track.

 It's free and it works well, check it out at... whostalkin.com

The ECO-All-Stars' 1500 Points JANUARY CHALLENGE...Turn frosty white to serene GREEN!  by janeAnne

 If you're time challenged like me and there aren't enough hours in a day to sort through the mountains of info being posted on the web, here are some of my favorite reads from the past few days...

- 8 golden rules for advertising in the digital age  by Alan H Gerson

- The definition of marketing, pottymouth style  by Naomi Dunford

- Time to start a newspaper by  Seth Godin

- How I Ranked A Brand New Site In Google Top 10 Within 3 Weeks  by Christine OKelly

- The Monster that Web 2.0 Created  by Rich Jacobson

- Real Estate Technology - The Key To Your Success  by Brad Andersohn

- The POWER of Active Rain  by Bill Gassett

- The Widget Every Agent Needs on their Blog  by Anne Rains

- What you do, or do not do -- it's your Report Card!  by Ginger Foust

- Look What I Just Did With Charts By Using AR Search Feature!  by Ann Cummings

- How do YOU say thank you? Throw them a party!  by Kristin Moran

- 12 things I learned from Jeff Turner's Presentation  by Christopher and Stephanie Somers

- Real Estate: Where have all the Agents gone?  by Kathy McGraw

- Active Rain Tips - 3 basic tools  by Jeff Belonger

- Am I Breaking Some Rules Of Social Networking? Yes I Am  by Midori Miller

- Check Out One Of My Favorite Toys!  by Deb Brooks

- Being Your Best Self Often Leads To Disappointment   by Gary Woltal

 The posts listed above are just a small sample of the news,  ideas and resources from the past few days by some of the sharp cookies that hang out in  The Art Of Marketing You group