Eric Slifkin has pulled out all the stops when it comes to marketing his clients' homes on the Internet. Slifkin, who was an Information Technology professional before switching careers six years ago, spends much of his time selling real estate on the Internet.     

"I spend over 50 percent of my time on my computer," Slifkin, 54, says.  This includes doing research, updating on-line listings and following up on leads generated from his Web sites.  "With the influx of out of town buyers on the Treasure Coast, Web based marketing is an extremely cost effective way of capturing those buyers' attention early on" Slifkin continued.  "But you have to respond quickly to inquiries and maintain contact in order to develop online relationships that lead to sales.  It's not just about having a killer Web site - you need to leverage the technologies available to manage the entire process".

Slifkin's twenty year career in Information Technology has prepared him to rise to that challenge. In addition to the usual featured listings, he has built several sites that include virtual tours, photo galleries and relocation tools.  "It is important to keep the needs of the buyer in mind - I always provide lots of pictures and information so a visitor gets an immediate "feel" for the home and area." Slifkin said.  His main site, www.TreasureCoastHomeSales.com provides home buyers with all the necessary tools to search for homes, calculate mortgage and tax payments, get school information and even connect their utilities.