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Overpriced Listings.. don't they get it?

By
Real Estate Agent with Asante Realty CA DRE# 01463395

I am bewildered !! I have seen some new overpriced listings in Windemere and it just blows my mind that some sellers are getting taken for a ride.When sellers contact me for getting a value of their homes, I tell them the truth.Some like it and some don't because people want to hear what they think is right.

It would be a disservice to sellers to always agree with them on the price they have in their mind. That is why we are the professionals who know what price would make the house move.Sellers firstly need to identify the motivation for them to pick up the phone and call an agent to get pricing on their house.If they want to sell and move out of area, or move up or move down then the understanding should be very clear. You have to ask the agent about the price rather than tell them what you think is the value of your home ! There should be a time frame and expectations should be put forth on the table from the beginning.

You price your home high and base it on what the houses were selling for even 6 months ago, leave alone 2 years ago, then you are in for long wait of a buyer. A seller needs to interview agents who will be brave enough to disagree with you on your perception of the value of your home because that agent will price it right and make it move. There are many realtors who will pander to the sellers whims and price your home according to what you want it, just to get the listing. Next step, comes a gradual price reduction when there ae no showings on the home.Then your house will sit on the market for weeks even months and will sell for a much lower price because by that time the seller is frustrated and the buyers are moving in for a kill !

Give you an example- there was a house in Windemere, 2500 sqft, backing up to open spaces, beautiful home. I had a buyer for it at 840K when the house was priced at 899K almost 11 months ago.The listing agent told me not to bother write it up at that price because he has many offers on it. Two days later I see the listing expired and there was a new agent assigned to it a week later !! And again at a ridiculous price. Now that house sits on the market for a 100K less and still not sold.Another example of a home that was listed at 829K when the surrounding ones were selling for 790-800K. I called the listing agent and he tells me not to bother bringing in a lower offer as the seller won't take it.He said the same to another agent from my office, so we backed away from the home. The seller called me from my business card( as he had seen me come in with many buyers)and I told him what had happened and he was seething because today his house is off the market and not sold. And the value he will get today is about 720K, if he is lucky !

I was on a listing appointment with a seller and they quoted a ridiculous amount on the value of their home and I just sat there, absolutely dumbfounded. She was telling me how much the houses were selling for 2 years ago( which I knew and also knew that most of them came back as REO"s last year). I gave her the exact comps as I had listed and sold in her area but she was stuck on the price. I got up, thanked her for her time, wished her the best and left. And she does not know but her next door neighbor just foreclosed on their home and I cringe to think how much that was coming on the market for.

This is my plea to sellers- please take a note of the things I am talking about before you make a decision on who to list your home with.I am not running down others from my fraternity but people need to understand that if they really want to help the sellers, they need to be honest and upfront about pricing. That way we will also be able to stabilise the neighborhood faster.

Janice Roosevelt
Keller Williams Brandywine Valley - West Chester, PA
OICP ABR, ePRO,Ecobroker

So amazing how hard headed people can be, or make it is just denial - which is more than a ariver in Egypt

Jan 15, 2009 05:07 AM
Rama Mehra
Asante Realty - San Ramon, CA
TOP 1% REALTOR IN THE TRI-VALLEY

It saddens me to see how these 2 sellers got into this situation

Jan 15, 2009 05:18 AM
The Rains Team
Keller Williams Realty Atlanta Partners - Hoschton, GA
A higher standard in real estate

Hi Rama:

I agree with you; I think it's important to honest with a seller about what you believe the home should be priced at according to the current market--even if it's going to disappoint them. If you can't get them to see that they are pricing it too high, then I would rather not take on the listing and spend my marketing dollars on a home that is not going to get shown. I've turned a few listings in the past few months for this reason, but I'm just not going to waste my time and effort on an overpriced listing.

Have a great day,

Anne Rains

Jan 15, 2009 05:20 AM
Steve Glose
Keller Williams Legacy - Orlando, FL
TRC, CIPS, 407-616-7286, Orlando Real Estate, Orla

What I see is some agents take the listing high because they know the property is a good short sale listing. They list high to show the bank that they tried to sell. They use the listing to press their case to get a lower price and help negotiate the short sale.

Jan 15, 2009 05:20 AM
Martin E. Kalisker, Esq.
Natick, MA
Real Estate Law From A Practical Perspective

Just click your heels and think "it's nice to be the second agent on an expired listing", "its nice to be the second agent on an expired listing"...

Jan 15, 2009 05:21 AM
Rama Mehra
Asante Realty - San Ramon, CA
TOP 1% REALTOR IN THE TRI-VALLEY

I totally agree with you Anne. I am a home owner too and yes I know it hurts to hear the current value of your home but then one has to make a decision whether to sell or not. THere has to be a strong motivation to sell rather than pricing it high to test the market.. this is not the time for that ! That is why I do not take on overpriced listings because I know there will be pain involved for all parties including myself

Jan 15, 2009 05:22 AM
Delete Account
Clermont, FL

Rama,

In years past, I have taken some overpriced listings. This year though, I am giving sellers two prices (of course, based on comps):

1.) The first price is the max I'll list for. It will sell at this price, but not anytime soon.

2.) The sell it quick price. If they are in a hurry to sell, this is the price that will get it done.

I have already turned down 2 potential listings this year (we are only 15 days in!). One seller believed his home was $60,000 more than I believed it was worth. One seller had a custom home, beautiful, but not worth his requested price of $750,000. I told him more like $450,000.

Sellers need to realize, this isn't 2004-05, ALOT has changed since then. If you missed the bubble, too bad!!

Jan 15, 2009 05:27 AM
Rama Mehra
Asante Realty - San Ramon, CA
TOP 1% REALTOR IN THE TRI-VALLEY

Steve, these are not potential short sales !! They are all regular resales. You will be surprised at what some agents do with the short sale situations- they price is very low, get in multiple offers and then put it pending The bank will not take it, and then these homes come back on the market at the higher price

Jan 15, 2009 05:27 AM
Rama Mehra
Asante Realty - San Ramon, CA
TOP 1% REALTOR IN THE TRI-VALLEY

Good for you Johnny, I did the same and not regretting it one minute. I would rather sleep peacefully at night rather than worrying about a house that is not selling.

Jan 15, 2009 05:29 AM
Josh Holt
RE/MAX Coast To Coast~ Dedicated to You! - Berwick, ME
Southern Maine and NH Real Estate - Your Source of Info on the Berwicks

Rama-

I just wrote a similar post. My question is this, what if the seller knows you are right, but would still like to try out the higher price and doesn't care if it sells? If they are ok with it not selling?

Jan 15, 2009 06:07 AM
Steve Zarry
House Buying Now - Austin, TX
Austin Central Texas, Real Estate

It is best to go back only about three months for comps in this market. Unfortunately, some seller's don't understand how quickly prices can change. Because of this, a lot of sellers have regretfully turned their overpriced sales listings into rental homes...

Jan 15, 2009 06:16 AM
Rama Mehra
Asante Realty - San Ramon, CA
TOP 1% REALTOR IN THE TRI-VALLEY

Yes and the rentals have come down too !

Jan 15, 2009 06:40 AM
Rama Mehra
Asante Realty - San Ramon, CA
TOP 1% REALTOR IN THE TRI-VALLEY

Josh, the sellers care whether their home sells or not, they may pretend not to. Why else will they be in the market to begin with?? I have been through that situation too when the seller told me they did not care which clearly indicates to me that I am wasting my time and money to market that home if the seller will not cooperate.Many sellers think we are undervaluing their homes just to make a quick commission but that is not the case. When I am out with buyers in the area and I hear every word/argument/statistics that they throw at me, I know darned well that an overpriced listing will not sell !

Jan 15, 2009 06:45 AM
Josh Holt
RE/MAX Coast To Coast~ Dedicated to You! - Berwick, ME
Southern Maine and NH Real Estate - Your Source of Info on the Berwicks

Rama- I tend to agree with you, but I'm trying to understand the other side a little better so if you don't mind playing with me... What if the seller is really just fishing 'If I got a million dollars I would sell.'? They have no need to, only the need to satisfy their ego maybe?? If I can pick up a few buyers on it, even overpriced? Isn't it akin to having a shiny Mercedez on a used Ford car lot?

Jan 15, 2009 07:08 AM
Rama Mehra
Asante Realty - San Ramon, CA
TOP 1% REALTOR IN THE TRI-VALLEY

Sure, why not? But I would say - get them to sign an addendum indicating the arangement. When the obligation becomes very clear on both sides, it takes some of the pressure off for the agent.Atleast then the seller cannot come back to you and lay the guilt trip on you ! And in the meantime, you can try to pick up some buyers- and why not? You are spending your time doing their Open houses and money into marketing that home.

Jan 15, 2009 07:28 AM
Jim Crawford
Long & Foster - Fredericksburg, VA
Jim Crawford Broker Associate Fredericksburg VA

Great post.  Another line I use on sellers when  they quote prices from a while back, I asked them if they read todays obituaries?  They were fine just a few days ago also.

Jan 21, 2009 11:49 AM
Rama Mehra
Asante Realty - San Ramon, CA
TOP 1% REALTOR IN THE TRI-VALLEY

Hahahaha, that is funny !! Looks like you have a great sense of humor during this obviously annoying situation

Jan 21, 2009 12:47 PM