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Who else wants to be in the New York Times ?

If you like reading New York Times, read today's Sunday edition article Battling for Bidding Wars. Here is a shameless plug: I am in it :) I mean Sunday New York Times some of the information from the one hour interview is there.

I received a call form the New York Times last week. They wanted to get my opinion on multiple offers in the buyers market. Why did they call me out of cozillion local real estate agents? If you answered, blogging, you got it right.

Back in late summer I wrote a post on Multiple offers in the buyers market, describing why such a phenomena was possible in Princeton. Fast forward to the New York Times call. The time is now post September 2008 market crash and it was an interesting question for them to revisit.

I was on my way to meet up with some people at The Inman Connect, so I couldn't talk with reporter for long. We agreed to pick up the conversation the next day. I spend a few hours researching the topic to come up with a broader view then just my personal experience with multiple offers. I found a few interesting things which are described in this follow up post Multiple offers in buyers market now.

Interestingly enough, I borrowed the title for this post from another article " Who else wants to be in the New York Times" I wrote back in my early days on Active Rain, urging AR gods to bring attention to this forum as a way for the press to learn what's really going on in the real estate from people who practice it every day. I never thought the NYT would call me:)

With my 2 seconds of fame I am wondering it's possible for anyone on Active Rain to get their time in the spotlight? Blogging on the topics of interest to the consumers seems to be one way.

Posted by Faina Sechzer - Princeton, Montgomery, Hopewell, NJ Real Estate Expert on 01/17/2009 09:19 PM

Comments (32)

Getting Press in the Online Marketing Channel

blogging, press and publicity

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32 Comments on Who else wants to be in the New York Times ?

JAN

Faina, I am glad you posted this. You are proof positive that this stuff really works. I hope it yields tons of activity for you!

Congrats,
Bo

Blogging is a definite help, Faina. This past year I did several radio interviews, with a couple running almost 45 minutes. It's a good vehicle through we can promote both our industry and our business.

Bo, thanks for reading this post and for your congrats.

John, everyone seems to be interested in real estate these days. It's not surprising that relevant information about the conditions in the local market could be appealing to the news outlets and press.

Seems like AR paid off for you-keep up the hard work.

Faina- Congratulations on being quoted in such a prestigious publication. Good job!

Hi Faina,

That is really great! An excellent reminder of what's possible here if you put in the effort. And I'm glad the NYT is writing about multiple bids - we've had many multiple bid situations over the last year. Thanks for posting this and congratulations.

Liz

I got called my a out of area paper too, they had found one of my posts. I can't even remember who, she was suppose to send the story, but it didn't happen. Good job. Looks like they know where to go to find good sources of information.

I am surprised that liberal piece of crap paper would write anything positive.

Nicely done...very professional and HELPFUL to the consumers.

Wow, congrats, we occasionally get calls from the times and other newspapers regarding certain issues. Looking forward to seeing your article in there.

Faina - I, too am the point person for the NYT in my market area of Black Rock in Connecticut. The relationship started before I became involved with AR, but as new reporters come on board, some have found me through AR. AR is a an easy resource for journalists to use to find out the experts on subjects and markets. Being quoted by the press is a double-edged sword, always give them a hook, so that the story doesn't go in a direction you don't want. My mom was an editor for a city newspaper, so I learned that technique. Otherwise, you can have some nasty surprises when you see the articles.

I love it when I have famous AR friends. Thank you for improving my quality of life :) Isn't that fun to be a source for the New York Times - while they are still in business!!

This is a great success from your blogging efforts. Jay was interviewed by our local paper before we starting blogging. It will be neat to see if someone contact sus for our local market.

Cheers to your blog pay offs! New York Times and many other reports always scouting the internet for some good information, they love agents who have blogs and they can spin it for their articles.

It is always fabulous to have some free publicity!

Congrats on the NYT interview, Faina! With all of the issues facing today's market, I think it's really important that agents are available to the media to give them some accurate information.

Awesome Faina! Congratulations. I almost had my few minutes of fame. Got called by the local tv news but I didn't have the right kind of listing at the time to interest them. Oh well, maybe next time.

JAN

Wow, Faina, you're so cool. Now you're famous, and we knew you back "when"...

Join my NEW group for professionals who work from their home office at http://activerain.com/groups/virtualoffice

Regina P. Brown

I have read so many stories on how connections have been made by blogging, it just never seems to end. I'm happy you got some good press Faina.

Faina, great job. I will check back your past post on this topic. Blogging is great!

Blogging definatley gets your name out there. Congrats on the NY Times!

What a terrific story. Interesting, too, that the NYT, like most other papers is hurting when it comes to paper editions. Just heard an NPR story with the head of the Christian Science Monitor which is going ALL internet.

Hi Faina - I've been interviewed by the NY Times as well due to articles of mine about my area that they found here on AR. I've also had some smaller papers and magazines interview me from AR posts and from my outside blog posts - pretty cool when that happens!

Ann

Faina - That is a great story ! Kudos to being mentioned in NYT ! It just goes to show the power of blogging as well as the power of Active Rain where our posts can be found. Is great inspiration to all us all. Will be great for you to have that extra exposure. We were at the Inman conference too recently in NYC... was great, very informative. Was our first one ! ~ Chris Somers

Blogging is a very effective tool. It is really like a free adertisement that doesn't read like drone-ish ad copy, and we position oursleves as consultants instead of commission-chasers. Congratulations to you.

Stay in touch with that reporter!

Congratulations on this prestigious honor, Faina. Journalists regularly search online for experts, so if your AR blog is out there, they'll find it. Here are a couple other ways to get noticed: You can also sign up for HARO reports, which are free. Peter Shankman collects queries from online and print journalists and delivers them to your email. You can also join in the online discussions at your local newspaper's web site. While you're at it, go out to lunch (journalists are always up for a free meal) with your local real estate reporter.

Congratulations! Thanks for sharing with us. You have now proven how Blogging is very effective. Free advertising never hurts!

I have found that the easist way to get a mention is to email reporters with commentary on one of their articles. A lot of times they will schedule a follow-up or similar article. If they don't, and you're authorative and interesting enough the first time aroud, they'll reach out to you next time around. It's great for reporters/journalists to reach out to you for a single article ... it's even better when you find yourself in their Rolodex of sources.

That's great! All the blogging really pays off -- in so many ways. I love to hear all the great success stories.

Congratulations! Yes, I think AR blogging (and all blogging) for that matter IS being read by interested parties. Last year I was invited to give an opinion on our market by a monthly paper here in RI. And yesterday to speak with college students about RE business and about marketing and blogging. (which I had to decline), but the point is that bloggers are becoming the media!

Congrats Faina that is some great exposure for you!

Kudos to you, Faina! And you are absolutely right about multiple offers in a buyers' market! I just wrote an offer today on a property . . . and mine is the THIRD contract!

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