Luxury Real Estate Marketing Essentials: Rice Without the Price

By
Services for Real Estate Pros with Napa Consultants

For those luxury real estate marketing professionals who like to play games on the Web, here is a site that is amazing. Go to www.freerice.com. It is a vocabulary game. For each word you get right, they donate 20 grains of rice. It is free, it is fun, and hunger is on its way out. You improve, and life improves for someone hungry.

So far, since its debut in October of 2007, 158,425,000 grains of rice have been donated. How do they do it? You can advertise on the site, and those dollars buy rice. A great marketing idea for luxury real estate professionals would be to donate some rice in your client’s name and include that in an ad. This is a great return on investment, and think of all those eyeballs seeing your ad while learning a new word.

 

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Written by Ron & Alexandra Seigel-

 

CAN YOU STATE HOW YOU ARE DIFFERENT AND BETTER THAN YOUR COMPETITION IN UNDER 30 SECONDS?

 

ABOUT:  Luxury Real Estate is a high stakes game. Commissions are substantial! We help luxury real estate professionals get to the listing table more often and win listings more frequently.  If you want to be the market leader, the personal or company brand that your target market thinks of first and refers most often, you need an Elevator Statement to accelerate the process.  We can get you there!

Your Elevator Statement is a succinct and persuasive summary of your extraordinary promise of value, your unique selling proposition.  In a time-starved world the attention span of your target market is shrinking.  To instantly convey what sets you apart from the crowd you need to be able to answer EACH ONE of these 3 questions in less than 30 seconds.: 1) What Do You Do?; 2)  How Do You Do It?, and;  3) How Are You Different?.  Can you state how you are different and better than your competition in under 30 seconds?

Watch the video above to see and hear how we do it. 

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THE LANGUAGE OF LUXURY
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Rainmaker
486,823
TIM MONCRIEF
Keller Williams Realty - Austin, TX
Over 2,000 homes sold…..

Ya gotta love AR; AR, everyday there is something that I learned that I never heard of.  Many thanks and it will be given a shot.  Cheers and best of luck..........

Jan 17, 2009 11:20 AM #1
Rainmaker
114,374
Peg Gilliland
Charlottesville Solutions - Charlottesville, VA
Broker, GRI, CDPE

I see that you are new to Active Rain and I just wanted to welcome you. I hope that you enjoy it as much as I do and that you find it a great resource.

Jan 30, 2009 07:26 AM #2
Rainmaker
636,884
Don Sabinske
Don Sabinske, Sabinske & Associates Inc. - Zimmerman, MN
Sabinske & Associates Inc.

R & A, I had to see if there was one post I could "rescue", and here you are!  Suzanne has been a big proponent of this website for years and usually highlights it once a year.  This is terrific!  And, it is so nice to see that we are all on the same page.

Feb 18, 2012 09:30 AM #3
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Rainmaker
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Ron and Alexandra Seigel

Luxury Real Estate Branding, Marketing & Strategy
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