User10966_3_t Randy L. Prothero - Hawaii REALTOR®
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New RealtorI am often questioned by new agents about how to build their business.   Do You Help New Agents?

 

 I thought I would share a few Randyisms for their benefit.  I will complete the list at a future time.

1)      Do not be a Stealth Agent: Are You a Secret Agent?

  • Be seen and known.  Take advantage of all as many ways as possible of being seen.  Signs on your vehicle(s), name badge, pictures on all of your signage, newsletter, farming cards, etc.

2)      Advertise:  I am a Passive Aggressive Marketer

  • Part of your business pan needs to include advertising.  Pick your shots strategically, money is not unlimited.  Focus on specific communities or markets.  Remember that repetition is required to be successful in advertising.

3)      Take advantage of every opportunity: 

4)      Be creative:

  • Don't be a "me too" light.  If every agent in your office or community is doing the same thing, try something else to stand out in the crowd.

5)      Build your skills, become as professional as possible:

6)      Put in maximum effort!

  • Garbage in garbage out.  If you are not willing to put in the hours and dedicate yourself to this, find another line of work.  You may not be cut out for this.  Real estate is not easy.  There are more agents than you can count out there.  If you want success you have to be willing to go out and get it.

7)      Have a plan. 

If you have a few you would like to add feel free to do so.

                                              Pretty Face

 
This post has been included in Hawaii Information

45 Comments on New Real Estate Agent Tips

Hi Randy,  Don't have the time to check all the links, got to get to sleep.  I have book-marked and will be back!!   Thanks for this.  Doreen

05/02/2007 01:38 AM by Phoenix Arizona Real Estate ~ Doreen McPherson (Keller Williams Arizona Realty ~ Scottsdale ~ Tempe)


Doreen - Several of these are posts I wrote a few months back.  I have anyways been a strong advocate for helping new agents.

05/02/2007 01:41 AM by Randy L. Prothero - Hawaii REALTOR® (Century 21 Liberty Homes)


I always try to help, I enjoy teaching and love a student that listens and respects what I am saying. It makes me feel good to know someone trusts me enough to ask me for help.

05/02/2007 01:49 AM by Maria Brennan-MA North Shore Real Estate (Century 21 Heritage Realty)


I haven't been around all that long and there is so much to read, I doubt I'll ever get to see it all.  So, when someone does this sort of thing it really helps others find some of the hidden treasures.  :)  Good Night for reals.  Doreen

05/02/2007 01:59 AM by Phoenix Arizona Real Estate ~ Doreen McPherson (Keller Williams Arizona Realty ~ Scottsdale ~ Tempe)


Maria - I always feel good when someone I helped does well.

05/02/2007 02:00 AM by Randy L. Prothero - Hawaii REALTOR® (Century 21 Liberty Homes)


Great summary for new agents!  I'm betting that if some new folks followed only your advice in this post they could be pretty successful....

05/02/2007 02:08 AM by Kaushik Sirkar (Call Realty, Inc.)


Randy, I'm with you in helping new agents! It's a necessity we all needed at one time or another. But there i s no help like self help! A new agent will learn the most by getting out there and getting his hands "dirty".

05/02/2007 05:30 AM by Danny Smith (DISCOVER TEXAS HOMES)


Great thoughts Randy!  I have booked marked your comments and will be sending them along to a new agent in my office!

05/02/2007 05:51 AM by Bruce & Justine Bright (Keller Williams Realty)


Randy,

I seem to always offer help to new agents..I seem to offer help to anyone.

05/02/2007 06:13 AM by Neal Bloom-Realtor ® Assoc.-CRS-Weston FL (RE/MAX Premier Associates)


Mahalo, Randy!  (You taught me that, too!)  You have GREAT articles, and not just for new agents, either!  I think anyone could pick up a few tips reading your posts.  Thanks for putting them together like this.  I'll check back, too!

05/02/2007 06:24 AM by Sarah Cooper (Real Estate Shows)


Great post!  Every new agent should pay close attention to your suggestions.

05/02/2007 07:02 AM by Steven Shewell, The Mortgage Maverick (Primary Residential Mortgage, Inc.)


Excellent list.  I would just expand a little on your "Learn your inventory" by saying:  Preview, preview, preview.  Any time I have ever mentored a new agent, I have required that they preview at least 10 homes a week - either 5 twice in the week, or 2 each day on their way into the office.  By doing this, they will begin to know the inventory so they can speak of it intelligently, and develop a comfort zone for walking through other people's houses so they're no awkward in their early showing days...  Not to mention, practice using the different kinds of lockboxes so they don't embarrass themselves in front of customers and clients.

05/02/2007 07:27 AM by Margaret Woda, Crofton Maryland Real Estate (Long & Foster REALTORS)


Randy:
GREAT POST.  Well organized and documented.  Will be using it over and over again.

05/02/2007 08:00 AM by Bob Force (REALTOR®) Silver Spring Md. (Weichert Realtors® - Aspen Hill/Leisure World)


Great tips.  I keep referring new agents to Active Rain because it's such a good resource from an established knowledge base. 

05/02/2007 08:09 AM by Ross Willingham, Realtor Associate (Real Estate Professionals, Dolores Lemon & Associates)


Some real food for thought.  Thanks for the links too.

05/02/2007 08:15 AM by Eric Carlsen (Online WalkThru)


I like the passive/aggressive marketing and "secret agent" ones!  I will check the links in a bit.

05/02/2007 08:39 AM by Michael Byrne (Gateway Funding Diversified Mortgage Services)


Thanks Randy. I enjoyed reading your post and thanks for the helpful links.

05/02/2007 10:44 AM by Michelle Maddox - Fayetteville Real Estate Agent (Realty Executives)


I'm new, so thanks for the tips.  I'm finding open houses useful, floor duty not so useful, and joining community and networking organizations helpful.  My main issue is that I've only lived in my area for 3 years, so I need to grow my network.  I am getting killed by other new agents that have lived in town all their life.  Essentially I need to find a different niche.  Maybe "new to the area" people.

05/02/2007 11:22 AM by Amy Bergquist, ABR, GRI (William Raveis Real Estate)


Randy really nice! I'm glad to see it featured! Sorry I've not been around in so long, but life is slowly getting back to normal here and I'm back in the Active Rain swing!

05/02/2007 11:42 AM by Lysa Napolitano, Call Coordinator ~ Century 21 Sundance (Century 21 Sundance)


How about something to the effect that should they not know what they are doing....to ask!  How many agents I have seen are more concerned with exagerrating about how many transactions they've had so "they don't look new" rather than ask questions so they don't do the wrong thing! 

05/02/2007 01:32 PM by Celeste "SALLY" Cheeseman (RA), e-PRO HAWAII Relocations & HAWAII Real Estate (Century 21 Liberty Homes -Mililani, Hawaii)


Randy, all of this is good, but I really like number 7.  Number 7 applies to all of us on here and not just Realtors.  You have to have a plan, aim high, and honestly try to reach it.

05/02/2007 03:02 PM by George Souto (McCue Mortgage Co.)


Thanks for this post, Randy! 
I'm a new agent myself, and things you've pointed out here surely would benefit me.  I am so ready and motivation level is really high!

05/02/2007 03:15 PM by Emilie Cueva, REALTOR®, SRES, AHWD, QSC (Prudential California Realty)


Randy,

My idea of a stealth agent is the one who swoops in grabs the commission and before they leave they do damage.

05/02/2007 03:47 PM by Neal Bloom-Realtor ® Assoc.-CRS-Weston FL (RE/MAX Premier Associates)


Aurora - Thank you

Danny - If they are not self motivated they will not make it in the business.

Bruce and Justine - Thank you, glad it is going to good use.

05/02/2007 05:46 PM by Randy L. Prothero - Hawaii REALTOR® (Century 21 Liberty Homes)


Neal - The good agents like you, usually do.

Sarah - Thank you for the kind words.  I am glad my posts are helpful.

Steven - I got a lot of help from some really good agents and it is only right I do the same.  If we work in the same office, what they do reflects on all of us.

05/02/2007 05:50 PM by Randy L. Prothero - Hawaii REALTOR® (Century 21 Liberty Homes)


Margaret - Great tips!  I am sitting at a broker's open house right now.  The sad thing is only a few agents will stop by.  Many are home watching TV instead of improving their craft.

Robert - Thank you!

Ross - I can not say that enough, Active Rain is where all new agents should be spending some time.

05/02/2007 05:53 PM by Randy L. Prothero - Hawaii REALTOR® (Century 21 Liberty Homes)


Eric - Thanks, I hope some of the links are just as helpful.

Michael - They were to of my favorites.  They cover what I tell new agents over and over.

Michelle - You are most welcome.

05/02/2007 06:04 PM by Randy L. Prothero - Hawaii REALTOR® (Century 21 Liberty Homes)


Randy,

There you go, giving away all your secrets again. 

Very nice job laying all that info out.

Thanks,

Lucky :)

05/02/2007 09:01 PM by Lucky Lang, SRES®, Davenport, Iowa Real Estate (Mel Foster Company)


Hey...you forgot me....and Neal said all the folks in Florida are missing you...I know...you've been busy!

05/03/2007 12:13 AM by Celeste "SALLY" Cheeseman (RA), e-PRO HAWAII Relocations & HAWAII Real Estate (Century 21 Liberty Homes -Mililani, Hawaii)


Amy - You have the right idea, you need to find a niche and work it.

Lysa - I have been finding myself more and more busy lately and finding it harder to put as much time in on Active Rain.

Sally - That is an important one.  You need to know what you do not know and learn it.  You are right on the money, I see too many inexperienced agents trying to fake their way through.

05/03/2007 12:34 AM by Randy L. Prothero - Hawaii REALTOR® (Century 21 Liberty Homes)


I just read your "some agents need a lesson in etiquette....I think the whole world does Randy! I am always one to say that we are all human and think and act differently....and turn right around and wish everyone would be loyal and honest and trustworthy....like me...hahahah.

05/03/2007 12:37 AM by Celeste "SALLY" Cheeseman (RA), e-PRO HAWAII Relocations & HAWAII Real Estate (Century 21 Liberty Homes -Mililani, Hawaii)


George - If you do not have a plan to succeed (or no plan) you actually have a plan to fail.

Emilie - If you are motivated, then you only need to execute.

Neal - They may be more of a vampire agent.  LOL

05/03/2007 12:43 AM by Randy L. Prothero - Hawaii REALTOR® (Century 21 Liberty Homes)


Lucky - I am sure I have a few still in the tank. J

Sally - I got tied up and couldn't finish my responses earlier.  I am back for a little while.

Sally - On your last reply, I couldn't agree more.  Etiquette seems to be a lost art among many.

05/03/2007 12:48 AM by Randy L. Prothero - Hawaii REALTOR® (Century 21 Liberty Homes)


Hey Randy, another great resource for new agents. Great stuff and definitely rules to live by for anyone that actually plans to make this a career. I think far too many people come into the business without any kind of plan and/or no idea of what steps to take to get that initial business.

05/03/2007 01:07 AM by Ryan Hukill - Edmond Realtor® (Hukill Group - Paradigm AdvantEdge Real Estate)


Ryan - You must have a plan.  You will not know everything you need to do, but education will be the part of the plan to address that.

05/03/2007 01:09 AM by Randy L. Prothero - Hawaii REALTOR® (Century 21 Liberty Homes)


Randy! Look at you! You were busy getting new photos of your new self that's why you've not been so active in the Rain! You look great!! Congrats!! Your beard lost weight too! You look 20 yrs younger! :)

05/03/2007 05:54 AM by Lysa Napolitano, Call Coordinator ~ Century 21 Sundance (Century 21 Sundance)


Lysa - Thank you, I just took them Tuesday.  I also have one with my Century 21 golf shirt.Randy Prothero (R), CRS, GRI

05/03/2007 10:37 AM by Randy L. Prothero - Hawaii REALTOR® (Century 21 Liberty Homes)


Another great post! Thank you for sharing your experience. I always forget about advertising but am doing everything else!

05/03/2007 10:56 AM by Yvonne Brown (Century 21 Northwest)


Wow, you look like a whole nother person! :) I wouldn't realize it was you if the pic wasn't on your post! I bet you are feeling great, you sure look it!

05/03/2007 11:04 AM by Lysa Napolitano, Call Coordinator ~ Century 21 Sundance (Century 21 Sundance)


Yvonne - Advertising is critical.  Everything is advertising.  Signs on vehicles, embroidered shirts, open house and sale signs, even a quality business card that you give out by the 100s.

Lysa - I feel so much better.  Yesterday I played in a scrimmage soccer game with my youngest and his soccer team.  that was the first time in years.  It felt great to be able to run with them and not feel old and tired.

05/03/2007 11:34 AM by Randy L. Prothero - Hawaii REALTOR® (Century 21 Liberty Homes)


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Real Estate Agent: Randy L. Prothero  - Hawaii REALTOR® (Century 21 Liberty Homes)
Randy L. Prothero - Hawaii REALTOR®
Mililani, HI
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Century 21 Liberty Homes

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