Don’t lie to your clients!

By
Real Estate Broker/Owner with Respect Realty LLC 200311024

Photo courtesy of spleneticOne of the biggest mistakes most agents do is they lie to their potential clients right from the beginning. They meet someone, make promises, and set up expectations that they can't possible keep up with.

One of my favorite questions from potential buyers and sellers is, "Should I wait about six months and see what happens?" Most agents tell their clients that if they had a crystal ball, they would tell them, but their opinion is that they should buy or sell now, because you don't know what the future will bring. Give your clients the facts and let them decide for themselves. If you tell them what to do, you may be setting yourself up for a lawsuit.

I tell my clients, "If I owned a crystal ball, I wouldn't be standing here because I would be at the lottery counter buying tickets!" Don't set yourself up by promising your clients things you can't possibly deliver on. I say, under promise and over deliver is the way to true success and client happiness.



Todd Clark - broker
Kastings & Associates
Phone: (503)524-9494
Fax: (503)622-8739

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Rainer
120,529
Carol Swain
Keller Williams Real Estate - Langhorne, PA
Realtor, -www.swainsells.com- Bucks County, Pa

Great Blog, with a great point!  Promising something you can not follow through with or that is beyond your control is a very bad idea.  It just sets you up to look bad if it does not play out as you promised it would. 

Jan 18, 2009 05:16 AM #1
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Tim and Pam Cash
Crye-Leike (Sango) - Clarksville, TN
Real Estate Professionals - Clarksville TN

Todd, great post.  Only yesterday we had a meeting with some potential clients who asked similiar about buying.  While we could have made an easy sale it was not the right time for them (engaged) thus we built a plan to keep abreast of a certain price range, got them pre-qual'd and ready for June when they get married.

Jan 18, 2009 05:25 AM #2
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Steve Shatsky
Dallas, TX

Hi Todd... Great advice.  I use the crystal ball analogy at least once or twice a day!

Jan 18, 2009 05:37 AM #3
Rainmaker
1,849,338
Tom Braatz Waukesha County Real Estate 262-377-1459
Coldwell Banker - Oconomowoc, WI
Waukesha County Realtor Real Estate agent. SOLD!

Todd

If a Realtor can't deliver it will catch up with them sooner or later.

Tom

Jan 18, 2009 05:55 AM #4
Rainmaker
616,630
Maria Morton
Chartwell Kansas City Realty - Kansas City, MO
Kansas City Real Estate 816-560-3758

Todd, I don't make a practice of lying to my clients or potential clients. Like Tim & Pam, I tell them the truth and hope that they will choose me when they are ready.

Jan 18, 2009 06:03 AM #5
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Paul S. Henderson, REALTOR®,CRS,
RE/MAX Professionals. - Tacoma, WA
Tacoma Washington Agent/Broker & Market Authority!

Todd, Another great post from your stockpile of great posts. Words to live by...

Jan 18, 2009 06:16 AM #6
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Patricia Kennedy
RLAH Real Estate - Washington, DC
Home in the Capital

Todd, I try not to overdo it when I'm setting their expactations.  Like, who knows?

Jan 18, 2009 06:41 AM #7
Rainer
58,732
Thea Byrnes
Century 21 Joe Guy Hagan - Elizabethtown, KY
Heartlands Elite

Todd, so true! I think that you need to be upfront and not sugar coat it to get what you want.  It is about the client and truly representing them and their best interests.

Jan 18, 2009 07:06 AM #8
Rainmaker
277,451
Marilyn Katz
Berkshire Hathaway HomeServices New England Properties - Westport, CT
ABR, e-PRO - WestportCTProperties.com

Give your clients the facts and let them decide for themselves.

Todd- Good advice.  Given the same set of facts, what's right for one client may not be right for another.  Ultimately, it should be their decision.

Jan 18, 2009 07:51 AM #9
Rainer
295,255
Stephen Kappre
KW Hometown - Mantua, NJ
Helping You Home

What I've found is that lying is not a one-time occurance. People lie as a habit, wether it is a small or big habit.  Those that lie, it seems to me, can't help it. I'm not saying they have an excuse. I'm saying once they start ... good luck stopping and good luck having someone believe them. Agents can do this too when working with clients. The client might not know though.

Jan 18, 2009 08:01 AM #10
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Larry Bettag
Larry Bettag - Cherry Creek Mortgage - Saint Charles, IL
Regional Vice-President

Tru dat!  I think that you have to build your business on referrals for life.  Therefore, we always need to act in the CLIENT'S BEST INTERESTs, if we're going to serve OUR BEST INTERESTS.

Jan 18, 2009 12:26 PM #11
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815,232
Fran Gaspari
Patriot Land Transfer, Inc. - Limerick, PA
"The Title Man" - Title Insurance - PA & NJ

TC,

Good advice!!! And I'm not going to lie to you...I'm still mourning the Eagles loss!!! Thanks,   Fran

Jan 18, 2009 03:00 PM #12
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Deb Brooks
Brooks Prime Properties Wichita Falls Texas - Wichita Falls, TX

Todd, I agree whole heartedly. And, I have an email to send. Thanks for the reminder. Oops.

Later in the rain~Deb

Jan 18, 2009 03:26 PM #13
Rainmaker
367,011
Bruce Brockmeier
Internet Marketing Consultant to REALTORS® - Yorba Linda, CA
Coached By Crouch

I say, under promise and over deliver is the way to true success and client happiness.

Amen to that.  You will have a long, highly successful career with that approach.

Jan 18, 2009 05:08 PM #14
Rainer
93,078
Zane Coffin
Century-21 Homestar - Geneva, OH
(Geneva Ohio Real Estate Agent)

some times the truth hurts...but its easier to remember the truth then it is to remember something you made up......

Jan 19, 2009 01:02 AM #15
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