Sandy,

I agree with you on print ads...where are they going?  I think by the wayside.  Approximately 1 year ago, our company made the decision to break away from the local news-paper.  The paper had made an agreement with our Association about 16 years ago to publish a local real estate booklet.  As the internet has evolved into the preferred communication and source of information, we have seen a sharp decline in the re booklet's usefulness.  The results of print advertising just cannot justify the high cost, therefore, we decided that using that part of our advertising budget toward what really works is the best business decision for us.  So, we have lead our local market with eliminating the print ads and doing more with the internet.  The only print ad we run now is with Homes and Land and that is only because we have an internet presence that comes with that.  Some agents can't see the forest for the trees, but maybe they will come around...when newspaper companies discontinue their printed papers and go internet only as well.   

Jane Bartlett

www.janebartlettrealestate.com 

Frankly I am glad it is gone. It was expensive and time consuming.