Three new RE/MAX TV ads reflecting the opportunities consumers have in today's market will debut in February, says David Rea, RE/MAX International Executive Creative Director. While other brokerages may be pulling back from TV and going more into online advertising, RE/MAX plans to continue promoting the brand and the Associates behind it.
"The economy has led a lot of our competitors to cut back on services to their franchisees and agents, but RE/MAX believes its Affiliates need all the support they can get in times like these," Rea says. "That's why we'll continue our industry-leading TV and radio advertising, as well as our ever-growing presence on the Internet.
"RE/MAX agents don't have to choose between media; they'll continue to get both. As RE/MAX TV advertising has increased, so has our name recognition - and we've become the undisputed leader."
RE/MAX has led in national TV share of voice for the past seven years, Rea adds. He also notes that the television campaign helps drive traffic to www.remax.com, which drives more leads to RE/MAX agents and offices through LeadStreet.
"We get more hits to the Web site when we're running TV commercials," Rea says. "Consumers spend more time watching TV (followed by radio and the Internet) than any other medium. Our media mix reflects consumer consumption. RE/MAX out-delivers other top brands on a regional basis, too, with more locally placed media than any of our competitors."
What does this mean for the sellers in our Daytona Beach Area? That I, along with RE/MAX, will continue to support your efforts to sell and market your property as widely as possible. Contact me when you are ready for a market update.
Sherry Armstrong, REALTOR
sherry@sherryarmstrong.com
www.sherryarmstrong.com
386-679-3191
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