I was recently asked a series of questions about my experiences with Trulia Voices as a home owner and not so much as a marketing person who spends his days trying to utilize Trulia for marketing purposes.

I must admit that as I was answering the questions I found myself being a bit bleak towards the Realtor’s that answered any one of the dozen questions I asked over a two week period.

Out of a dozen real estate related questions all but two were answered and I received a total of 38 answers. Of those 38 though I have to be honest that as a consumer I was fairly disappointed in the answers provided me.

I’m at an impasse because my biggest complaint became my biggest aid to answering my questions unless they were otherwise completely answered by one or two thorough Realtors.

You see, the majority of answers weren’t answers at all or if they were answers they were really guides pointing me in the right direction which meant that I still had to do my homework on my own. I wanted the answers as quickly as possible without putting too much of my own effort into finding the answers out.

While I now know the answers to the questions I asked, with the exception of one or two instances, my answers came about mostly due to my own research and time which is what I was trying to avoid all along.

I write this as a consumer who feels that he has mostly been failed by the very people who should have known the answers to his questions. I also write this to point out that there were one or two exceptions wherein those particular Realtors not only answered specific questions but they answered them thoroughly and completely. I’ll remember them when I have additional questions and seeing as one of them is local to me; the next time I am buying or selling he will be a Realtor I highly consider.

Social Q & A based websites like Trulia Voices and Zillow Advice are great marketing tools for Realtors when questions are answered in such a way that you make a lasting impression on the person asking the question.

Sincerely,

John F. Jones III

Find me on: Twitter | LinkedIn | Trulia | Active Rain | PropertyQube

My Most Popular Post Around the Web: Five Twitter Marketing Strategies (for Realtors)

 

5 Comments on Q & A Failure - Consumer / Marketer Point of View

JAN
19
1 Featured Post

Excellent perspective! Social websites are a great tool, but they need to be used more effectively...

8:10am • #1
10 Featured Posts

Hi John!

Thanks for sharing your experience with us.

"I also write this to point out that there were one or two exceptions wherein those particular Realtors not only answered specific questions but they answered them thoroughly and completely. I’ll remember them when I have additional questions and seeing as one of them is local to me; the next time I am buying or selling he will be a Realtor I highly consider."

At the end of the day, if you can find one or two agents that you connect with and trust that have provided you with valuable information today and possibly in the future, I think it's a good thing. I'm happy you found a local agent to reach out to in the future.

Rudy

Social Media Guru at Trulia

 

2:07pm • #2
1 Featured Post Outside Blog

@Rudy,

I definitely enjoy the Q & A platform but I do hope that more Realtor's would start providing more detailed or accurate information.  As mentioned on my post, "When questions are answered in such a way that you make a lasting impression on the person asking the question."

I've seen this same issue on other Q & A platforms, niche or not such as Yahoo Answers so it certainly isn't a Trulia specific issue but I hope that my post will cause some Realtors to win big by thoughtfully considering their answers before answering.

 

2:17pm • #3
10 Featured Posts

I agree.....You only get one chance to make a first impression......so make a positive lasting one!

There is a learning curve to participating on social networks and blogs that takes some time to learn....Education and positive reinforcement is the key into helping others grow and become more proficient in their online communications.....I /we always look for ways that we can help.

Quick question? Why not post this on Trulia so our community can give you feedback John? I think that would be a healthy conversation.

Rudy

Social Media Guru at Trulia

2:29pm • #4
1 Featured Post Outside Blog

Rudy,

Originally that was the plan with this particular post but after I wrote it I decided that I'd write another seperate post geared around the quality of answers.  I figure that post would be more constructive than this one.

I'll most likely be finishing my second post this evening so you'll see it then.

3:20pm • #5

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John Jones

Riverside, CA

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