I was recently asked a series of questions about my experiences with Trulia Voices as a home owner and not so much as a marketing person who spends his days trying to utilize Trulia for marketing purposes.
I must admit that as I was answering the questions I found myself being a bit bleak towards the Realtor’s that answered any one of the dozen questions I asked over a two week period.
Out of a dozen real estate related questions all but two were answered and I received a total of 38 answers. Of those 38 though I have to be honest that as a consumer I was fairly disappointed in the answers provided me.
I’m at an impasse because my biggest complaint became my biggest aid to answering my questions unless they were otherwise completely answered by one or two thorough Realtors.
You see, the majority of answers weren’t answers at all or if they were answers they were really guides pointing me in the right direction which meant that I still had to do my homework on my own. I wanted the answers as quickly as possible without putting too much of my own effort into finding the answers out.
While I now know the answers to the questions I asked, with the exception of one or two instances, my answers came about mostly due to my own research and time which is what I was trying to avoid all along.
I write this as a consumer who feels that he has mostly been failed by the very people who should have known the answers to his questions. I also write this to point out that there were one or two exceptions wherein those particular Realtors not only answered specific questions but they answered them thoroughly and completely. I’ll remember them when I have additional questions and seeing as one of them is local to me; the next time I am buying or selling he will be a Realtor I highly consider.
Social Q & A based websites like Trulia Voices and Zillow Advice are great marketing tools for Realtors when questions are answered in such a way that you make a lasting impression on the person asking the question.
Sincerely,
John F. Jones III
Find me on: Twitter | LinkedIn | Trulia | Active Rain | PropertyQube
My Most Popular Post Around the Web: Five Twitter Marketing Strategies (for Realtors)
Excellent perspective! Social websites are a great tool, but they need to be used more effectively...