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Should I post to Professionals, Consumers or Both?

By
Services for Real Estate Pros with Retired Associate RE Broker

Like most mornings, I was reading my morning reading (and removing) here on ActiveRain and I came across the post by Jeff Belonger - I can't do it anymore...... I am LOSING it.... HELP!!!   In it, he is talking about how hard it is keep up with all the posts here at ActiveRain.    In it, fellow moderator Laurie Manny commented: 

"Hmmmmmmm, where do I start here?  When we first started moderating it was a stretch but still possible to go through most of the professional posts to feature for AR and to skim most of the consumer posts to feature for Localism.  That is no longer possible.  We have broken the day up into shifts and have been short handed since Mark has taken ill.  Even with the shifts it has become difficult to get through several hours of posts.  Add finding the time to write our own posts to AR and to our personal blogs....

By the way, the flagging system does not work.  It has been down for months.  Email Caleb if you have a major issue, deal with the small ones on your own if you can, he is swamped too.  We are all VERY busy and just trying to keep up with it all.  

Oh and by the way, the moderators remove ads, listings and market reports from professional.  If you are seeing 100 a day, imagine what we are removing.  We ask politely over and over again for everybody to not post there because it doubles our job, but members still post there"

I chuckled when she said she fell asleep at her desk yesterday.  Last night I feel asleep with my laptop in my lap on my couch trying to do what she mentioned we do a lot of -- removing ads listings and market reports from the Professional Category. 

I know that Laurie went through last night before she went to bed and removed such posts, I just went through and removed a bunch more -- I know exactly where she left off.  Like she probably saw where I left off. 

I talk with a lot of members and the feedback I am getting is that the members don't want to see these things, that if they want to they can use the pull down menus to review these types of posts.  So let's review what belongs in each category:

F or real estate professionals

  • ActiveRain Community - things that talk about Active Rain, testimonials, I love AR, Localism things like Week In Review, Flat Stanley Project and this post
  • Industry News - NAR, State Association and Local Association news, Mortgage, tax etc.
  • Tips and Advice - This type of post should be information that will help your fellow Real Estate Professional
  • Real State Opinions - These should be about what is going on in the industry and is truly your opinion
  • Off Topic, humor, etc -- jokes, fun posts and posts regarding things that are not Real Estate related.
  • Advertising - You have a service that you want to advertise to a Real Estate professional

For Consumers (Posted to Localism.com)

  • General Information - General Information about an area, if you are writing about a community in a city, it should be posted in the community not at the state level.  Posts should include community related links and the such.
  • About A region - Overview of the area, about schools, parks, social groups, tourist attractions, etc.  This is not where Market Reports or listings should be posted.
  • Regional News and Events -- Posts about local specific events, news that someone moving or living in that community would find useful
  • Market Reports - Anything to do with what is happening in the area, Mortgage rates etc.   How many homes listed/sold/pending, etc.
  • Advertise a Listing - Here is where you should place your listings.  Now this is important:  If you click here -- DON'T click For real estate professionals too!

 

Now that I have your attention, let's also talk about Visibility of your posts.

  • Public - Everyone can see your post
  • Associates Only - Only those that you have associated with will be able to see it
  • Draft - you can save a draft before publishing.  Giving you the ability to stop mid stream to writing a post.
  • Members Only - This is important one -- if you don't want the general public to see then this should be checked.  It also is not sent to the search engines.

Yes there are times that is is appropriate to post both to Professional and Consumer side.  But for the most part, posts should be one or the other.

Ok, I hope this helps explain things a little better.  

 

 

Comments(117)

Missy Caulk
Missy Caulk TEAM - Ann Arbor, MI
Savvy Realtor - Ann Arbor Real Estate

There should be a tutorial on this since we are growing so fast. I started in early Dec. and have been trying to figure it all out. I'm sure I'm guilty. I didn't really know what the professional meant. I thought we were all professionals and it should go there.

I also thought activerain community meant ALL of us who blog here. Opps.

Another lesson learned. Shouldn't we have a tutorial for new people ??

May 07, 2007 10:33 PM
Colleen Irwin
Retired - Irondequoit, NY
Creative Real Estate Solutions...

Everyone -- I am glad that I could assist!

 

May 09, 2007 02:09 AM
Deborah Ryman
Santa Cruz, CA
M.A. Feng Shui Services, Santa Cruz County

You mentioned creating a draft . . . I did a search on "draft" and still can't find an answer . . . on "my other blog" on wordpress.com, it is very easy to create content because you can write when the spirit moves you and then go back and edit and add links when you have time.

On AR, I cannot see how to create a draft. Under the box where you write, there is only one button and that is "post." Please tell me how to create a draft that I can work on at leisure.

Thanks

May 09, 2007 04:23 AM
Joddie Roberts
Mountain Real Estate and Property Management - Spokane, WA
Your Spokane Realtor - Spokane, WA
Deborah, it's under "visibility"....If you choose Draft then you can go back and edit, do whatever you want.  I've been using it a lot lately!
May 09, 2007 04:31 AM
Deborah Ryman
Santa Cruz, CA
M.A. Feng Shui Services, Santa Cruz County
Duh! Thank you!
May 09, 2007 05:03 AM
Joddie Roberts
Mountain Real Estate and Property Management - Spokane, WA
Your Spokane Realtor - Spokane, WA

That's okay, we've all been there!

May 09, 2007 05:07 AM
Edith Wharton
Cottage and Loft Realty - Midlothian, VA
Realtor - Chesterfield VA
Great info! I always wondered about if I were posting in the correct areas. Thanks!
May 09, 2007 11:06 AM
Carol Grubb
Keller Williams Realty - Ann Arbor, MI
CRS, e-PRO, Keller Williams

Colleen, this is so helpful.  I just started blogging and am having a time figuring out where to post.  I have bookmarked it for future reference.

Joddie, thanks for clarifying the "draft" function. I kept losing my post and having to redo it. 

May 09, 2007 10:39 PM
Ryan Hukill - Edmond
405home @ ERA Courtyard - Edmond, OK
Realtor, Team Lead
OK, Colleen, I have a question. I'm still wrapping my head around where everything I post should go. What if I have a post that is intended as advice or how-to's for consumers? What category should that go in on Localism?
May 10, 2007 03:19 AM
Larry Bettag
Cherry Creek Mortgage Illinois Residential Mortgage License LMB #0005759 Cherry Creek Mortgage NMLS #: 3001 - Saint Charles, IL
Vice-President of National Production
Stick to what turns your crank.  Just get involved with the 1 or two you want to be involved with
May 11, 2007 02:55 PM
Mesa, Arizona Real Estate Mesa Arizona Realtor
Homes Arizona Real Estate LLC - Mesa, AZ
AzLadyInRed
I'm bookmarking this for sure. I did wonder about the listings showing up. Since I have several, I wondered if and where I should post them. Thanks for the post Colleen, I have bookmarked it.
May 14, 2007 06:42 AM
Denise Shockey
RE/MAX Aerospace Realty - Cocoa Beach, FL
Cocoa Beach, Brevard County Florida Real Estate
Thanks Colleen, WOW!  Thanks for the help and advice.  I am new and my bad habits will change immediately, sorry, didn't know.
Dec 09, 2007 12:05 AM
Colleen Irwin
Retired - Irondequoit, NY
Creative Real Estate Solutions...
This post keeps coming up... I am so glad that it has helped so many...
Dec 09, 2007 05:15 AM
Heather Moriah Martin
eXp Realty - Allentown, PA
REALTOR - Lehigh Valley

Hello Colleen!

I am sorry I do not have the time to read all the posts above to see if my answer is here.  I am a newbie and I am trying to start blogging by Next week full time and currently working on training and setting up the way I need to blog the right way.

So, can you tell me about Localism Posting.  If you go to the home page a consumer or I can search by subject and I would like to know how to get in those subject areas.  I tried just adding the tag to my blog... and it does not seem to help me.  I will use your advice above but it does not tell me how to get in the subcatagory.  So, if we want to actually update the Town pages about market and area information etc.  How do we get the information there.  Do we just place the tag to general and then use the tag Alburtis?  for example.  I have added some my photo's for Alburtis but now I would like to add other information for the visitors.

I hope I have not confused this issue more...I am a bit confused and it is hard to explain what I mean.

Thank you!

I did try to ask questions by providing feedback, but I was getting errors.

 

Jan 08, 2008 02:56 PM
David & Lisa Webber
RE/MAX Executive - Crofton, MD
www.webberteam.com
I had no idea you all were doing that! I think the instructions are pretty straightforward, but maybe people just don't understand, especially those who are new? I'll try to make sure I am posting properly as I wouldn't want to increase your workload. Thanks for keeping things straight for us!
Jan 13, 2008 08:45 AM
Gary Woltal
Keller Williams Realty - Flower Mound, TX
Assoc. Broker Realtor SFR Dallas Ft. Worth
Colleen, great overview of the various posting categories.
Jan 13, 2008 08:58 AM
Colleen Irwin
Retired - Irondequoit, NY
Creative Real Estate Solutions...

David & Lisa, Late last year they got rid of the moderators, and they are doing it in house...  But it is still helpful to post to the correct category.

 

Gary-- thanks!

 

Jan 13, 2008 10:30 AM
D B
Quakertown, PA
e-PRO, Realtor - Bucks County PA - 610-952-3578
yes, this is a very good explanation, and helps me understand this all better. Thank you Don
Jan 13, 2008 11:07 AM
Marianne Snygg
ERA Herman Group Real Estate - Monument, CO
ABR, ASP, GRI, SFR

Thank you very much for the explaination. I went back and checked all my posts to be sure they were all posted to the correct category. I haven't been blogging long, but find that I had more posts than I thought! Thanks!

Oct 26, 2008 09:31 AM
Colleen Irwin
Retired - Irondequoit, NY
Creative Real Estate Solutions...

Don & Marianne -- Thanks!   I am glad that I could assist you!

Oct 26, 2008 12:15 PM