Our California title marketing reps are restricted from doing a lot of things many of them used to do to boost business. See: What a title marketing rep can/cannot do. Even as a friend? Paid out of his own pocket?)
This letter is for California title marketing reps:
My dear Title Marketing Reps:
You don't have to buy me lunch. No cocktails. No knick-knacks, no presents either.
You should know what I value. Through the years, what I truly appreciate that you do for me are:
Your keeping me grounded. When I have too many balls in the air, you help me focus and concentrate on marketing my services.- Your active participation in our Local association events. Thank you for your help in organizing many of our events. It's also so much fun to see you being one of us, joining in the silly skits that put on during our officers' induction ceremonies. The more we see you, the more we appreciate you.
- Your stepping up to the plate whenever there is a problem with an escrow. I know you're restricted in what you can do, but the mere fact that you are willing to get involved, follow up on a problem that a title company can resolve. Follow up is extremely important, and it's nice that I can count on you.
- Your creative ideas. Thank you for coming up with some really creative ideas to help me market myself better. Thank you for spending your time strategizing with me on choice of words that seek to enhance my marketing materials.
- Your telling us about new tools of the trade. Sometimes, I get so buried in my work that I neglect to "sharpen the saw". Thank goodness that you are there to alert me to new seminars, new tools, etc. to help me get better or to keep me informed of new rules and regulations.
- Your reminding us of new laws and ordinances before and when they go into effect. You keep me on my toes, and out of trouble.
- Your guidance in building a list of resources. When I was a newbie, you encouraged me to build a network of resources and people on whom I've learned to rely on for so many things. I have since compiled my own list, but it's nice to get the jump start from you.
- Your positive outlook. Thank you for empathizing when things are not going so well. And thank you for steering me towards the light, to stay positive.
- Your making time for me. Even though you have a ton of clients, you still make it a point to call and see me on a regular basis to see what else you can do for me. Follow up is a critical element of this business, and you do that so very well. And when you do come or call, it isn't a cursory "hello, how are you doing. Just checking in" kind of call. You always have something new and exciting to share.
- Your not taking any other calls when we are in a meeting. Except for extreme emergencies, you always focus on what is at hand, and make me feel really special.
- Your friendship and for your continuing role in growing my business.
And may I say that you are not merely a resource, you are a friend and a partner!
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