I've been specializing in Internet Leads for 6 years now. I've generated a lot of them myself but I've also tried every company under the sun. From Homegain and Househunt to RECR. Some good and some bad.
Internet leads tend to have one thing in common that just perplexes me. No matter how much time I spend on the phone and through e-mail, the rapport or the bond was just never strong enough.
To put it in other words, the gap was sometime to wide.
I'm not really sure why. I've closed 100's of transactions from the internet, but if I close 100, I may end up with 10 folks that I can call "Referral Partners" and the rest saw it more as a transaction.
How's that for a slap in the face? It's the CLIENTS in a Real Estate Transaction that saw it as just a transaction and not the AGENT!
ENTER Social Media
A funny thing happened when I joined Active Rain. That's right, I got a closing but more importantly I met one of my best, most loyal, awesome clients! We'll call him Sam. I've been able to help Sam buy a home and sell a home. He calls me out when I'm being lazy - which means he's read my blog - and he just a fun client.
Social media seems to be bridging that gap, building that bridge so to speak. By being involved with customers online, I am able to become the Realtor they want.
Someone they:
- Like
- Know
- Trust
Notice, I didn't say Someone they:
- Thinks has the most internet marketing presence
- Believe is the best
- Believe has the most knowledge
- Think has the most listings
- Think does the best marketing...
At the end of the day it comes down to relationships. The phone is a great tool when a client is warmed up and EXPECTING it to ring. A cold call is turning out to be a colder endeavor for sure.
As a side note, I've also learned the value of becoming more social with Realtors. Please visit Blitztime and sign up for the Free Active Rain Speed Networking Call!
Comments(11)