BooksAre you committed to really knowing your trade?  Do you know what your customer is thinking?  Do you know your Inventory?  Do you know how many units are closing a month in your service area?  Do you know what to do this next year to create a predictable and sustainable stream of revenue? 

Most agents start off by slinging mud against a wall to see what sticks.  While having a new agent try the smorgasbord of real estate prospecting and marketing ideas may be a viable strategy for new agent trainers, it is ridiculous pursuit for the experienced agent.  The professional should be an expert in something.   They should study their trade, have key distinctive and advantages.  The reason that the top 15% dominate the top 85% of the market is because they approach the business different than the sea of faces that represent the masses.

Starting today, spend a few minutes each day studying your craft.  Learn a bit more about people, business, marketing or your current inventory.  Find a topic that you want to camp on for a bit to go deep on one subject or spread things out to develop a wider view.  Either will be a benifit to you, the important thing is to make it a habit.  Spending just 15-30 minutes a day really adds up over the course of a few years.   Before long you will have forgotten more than most of your competitors will ever know.

 

 Carpe diem,

Chris

 

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5 Comments on Be an Expert

JAN
20
142,293 Points 3 Featured Posts Localism Sponsor

Knowing your target audience and the niche you want to focus on are key to being successful.  Otherwise, you're just one more agent flapping in the breeze!

Kathy

1:09pm • #1
215,931 Points

Get exposure and be honest with everyone. Do not be a secret agent.

1:48pm • #2
595,604 Points 80 Featured Posts Outside Blog

Great advice as always.  Some persons view real estate as the next deal, while others consider it a craft fitting the finest skilled journeyman!  If you understand real estate fully, it becomes a passion!

2:56pm • #3
102,997 Points 1 Featured Post Localism Sponsor Hit Router

Great advice from everyone on this post!! Thanks!

9:49pm • #4
FEB
07

I second that emotion.  There are always things that can be improved upon.  I enjoy hearing myself blossom into a beautiful young Realtor/flower. LOL

10:38pm • #5

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Chris Pollinger

San Clemente, CA

More about me…

Mastery Coaching

Address: 2427 Avenida Mastil, San Clemente, CA, 92673

Office Phone: (949) 448-5624

Cell Phone: (949) 448-5624

Email Me

Leadership, Strategic and Business Coaching for Real Estate's Elite.

 



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