Canadian goose by a lake.

photo courtesy of Yogi

I was still half asleep, but there he was.

I've been following the tale of Richard Bowman lately as he blogs about his daily work on the streets of San Antonio.  Richard is a local agent, just like me, but he's opted to do something a little different in order to generate interest, leads, and clients.  At first I thought it sounded a bit crazy and odd, but the more I read his blog, the more I started to think of the simple genius that his idea really is.  For those of you too lazy or too busy to run over and read through his blog to understand just what I'm talking about, Richard has been standing on a local (very busy) street corner with a sign proclaiming his status as an agent and stating his intention of looking for more work.  When I first thought about it, I thought it sounded a bit like he was out there begging and it might look bad.  The more I read Richard, the more I saw the potential in what he's doing as he's got the right attitude and approach.  He's not out there crying about the economy and saying how bad things are...he's out there interacting with people and getting names of possible future clients.  He's handing out cards, smiles, and waves.  He's disseminating brief bits of his real estate knowledge when someone has a question and works to get the follow up call or email so that he continue opening up that conversation.  Like I said...simple and genius.

So this morning, after I stopped in Valero to get my cup of coffee, I started on my way to the office.  I take the same route everyday and had spotted Richard from a far more than once.  Today, I didn't see him.  Not at first.  Seems Richard is still out there, he just had a bit of a change in plans on position.  So when I saw him, I gave him a honk and a wave.  He waved back and I could see he recognized my name on my car signs.  He strolled over as I sat at the red light and we had a brief conversation shouted through my open window.  It was exciting to me to speak with a guy who's blog I had been reading.  Someone who's up to something a little different.  Someone who got me thinking of ways to stand out from the crowd and do things just a bit left of center.  It was a mini-ActiveRain meetup, right there on Bitters Road and 281.  He even mentions it in his latest post, which I think is one of great things about ActiveRain...Richard may be the competition, but there's no need for us to not share our thoughts and ideas.

Thanks Agent Bowman.  I'll see you tomorrow.

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54 Comments on Honk if you love ActiveRain.

20 Most Recent Comments Displayed Show All

JAN
20
2009
824,234 Points 155 Featured Posts Localism Sponsor Outside Blog Hit Router Attended Rain Camp Called Shot Master

How cool!  'Gotta love ActiveRain meet-ups.  I hadn't heard about Richard's promotion, so now I'll go over and check it out.

7:30pm • #35
439,223 Points 2 Featured Posts Outside Blog Called Shot Master

Hi Matt~ I have seen Richard's blog and find it very unique, I just don't think I could ever do it for business, but Hey! to each his own.  Whatever works for him!  There is no right or wrong.  Being different is the main thing

P.S. I am honking~ I Love Activerain!  

7:45pm • #36
741,233 Points 22 Featured Posts Outside Blog

Too much like begging for me.  I like the low level approach

7:53pm • #37
145,364 Points 2 Featured Posts Localism Sponsor

Honk, Honk, Honk! Active Rain has the most interesting people and it just shows how realtors can survive anything!

8:01pm • #38
878,969 Points 75 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Matt a pretty interesting way to meet a fellow Rainer. I enjoyed his story myself.

8:13pm • #39
270,513 Points 59 Featured Posts Outside Blog Called Shot Master

Christopher and Stephanie - You're from Philly so I know you can honk!

James - I was just checking out your blog.  I know the building in Woodland Hills in your postlet.  I used to live on Owensmouth when I first moved to Los Angeles. 

Margaret - It was pretty fun, especially since I had commented to him on one of his posts to keep an eye out for my car.  You could tell both of us were thinking - "Hey, that's the guy from ActiveRain!"

Vickie - I don't think his method is for everyone, but what I like about it is that it gets people thinking.

Russ - I know what you mean, but I think it boils down to how he handles the people he speaks with.

Caren - You never know who you'll meet.  So far, I've met a lot of people and some have become friends, some I found interesting facts about, and I even met my long lost brother Richard.

Bill - I'm sure I'll bump into him again.  When he start talking about the crazy guy who throws hot dogs to him in the morning, you'll know its me.  Haha.

9:02pm • #40
882,832 Points 50 Featured Posts Localism Sponsor Outside Blog Hit Router Attended Rain Camp

Ok, Matt... for you http://icantreadyourwebsitethatfast.com is available.  Or maybe when Mazda changes their ad campaign you could pick up zoomzoom. 

And it is a bit nippy here to stand on the street right now.

9:39pm • #41

Hats off to Richard! I have stepped out of my comfort zone long time ago but not that far yet. Very brave!!!

10:10pm • #42
606,926 Points 71 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

Sometimes the geniuses of the world were laughed at for their creative ideas...just read up on Einstein's flops !!!!

This guy has a thumbs up from me, and I wish him all the best !

Thanks for sharing Matt...oh and HONK HONK !!!!

10:36pm • #43
425,063 Points 22 Featured Posts Outside Blog

HONK, HONK! Very interesting and out of the box idea. A couple of things come to mind. We handed out reusable shopping bags in front of a grocery store (locally) with our info, cards etc. inside. People loved them and stopped to talk about real estate. Did get a seller and a couple of buyer prospects from it. This was for approx.  1/2 hr as we ran out of bags! We had many too. At the same time we handed out our pens to the local businesses around that grocery store (yes, gave them some too) and we have logos on our car - so when Brian goes out, each day he takes a different route through the neighborhoods. It is working. People are commenting that they saw us here, and there, and everywhere.... ~Rita

11:28pm • #44
JAN
21
2009
Localism Sponsor Outside Blog

Hi Matt,

Thanks for sharing a REALLY creative marketing idea!

12:09am • #45
3 Featured Posts Localism Sponsor

Matt, not for everyone I am sure but man oh man good for him to find a niche and creating a "buzz" around him!  Fascinating concept and be sure to honk for me in support.  Take care and happy blogging!

12:37am • #46
322,006 Points 6 Featured Posts Localism Sponsor

I've been reading his blogs for months, but for some reason I missed the one that talked about him out on the street corner!  Someone needs to "anonymously" contact the local news station -- they would love it and he would probably get a bit more press.

... is the san santonio market pretty bad?

1:32am • #47
317,800 Points 16 Featured Posts Localism Sponsor

Matt, what a great experience to have an online friend materialize in real life!  I just hope he wears a hat so he doesn't get sun cancer on his head!

Join my NEW group for professionals who work from their home office at http://activerain.com/groups/virtualoffice

Regina P. Brown

3:02am • #48
512,629 Points 1 Featured Post Outside Blog Called Shot Master

Good Morning, Matt, and congratulations on the gold star.  Glad you got to meet Richard. 

9:36am • #49

Great story, Matt, thanks for sharing.  Small world isn't it?  Seriously though, we shouldn't be "afraid" of local agents since they are a great resource for sharing and learning.

twitter

9:51am • #50
Outside Blog

Hey Matt - Great Story! I love the fact that Richard is willing to put himself out there. What a great and fun strategy. "The Road to Success is the Road Moving Away from the Crowd" - Honk! Honk! Thanks again.

10:21am • #51
270,513 Points 59 Featured Posts Outside Blog Called Shot Master

Lane - I might just have to go buy that one.

Olena - Hopefully he'll inspire a few people to push past that comfort zone.

Sheldon - Is that why people keep laughing at me?

Rita - I was going to do the bag idea when I did a particular open house, but never got the bags in time (foolish me).  I always try driving new ways so that people think "man, that guy's everywhere."

Suzanne - Don't thank me, thank Richard for doing it.  I'm just sharing the story.

Jason - I will definitely continue to honk everytime I drive by.

Kerry - No, we're not that bad.  Slow, but things are definitely picking up.  We escaped most of the real trouble.  I think Richard just went for a new idea and ran with it.

Regina - Maybe I'll toss him a tube of sunscreen when I drive by next time.

Shirley - Hopefully next time I see him I'll have some time to pull over and have a coffee with him.

Kris - I am definitely no afraid of the locals.  In fact, Shirley (above) is local.  The person who invited me is also a local (Kristin Moran) and I get more info from those two than most.  We've kind of formed a little San Antonio group, where we all comment back and forth on each other's blog and share ideas.  I think its great.

Gwenn - Being willing to put yourself out there can be the hardest step, but the most successful.

11:01am • #52
Localism Sponsor Outside Blog

Actually Matt, I did go right over to Richard's site right after I commented here:) I think his idea is alot of fun

2:02pm • #53
270,513 Points 59 Featured Posts Outside Blog Called Shot Master

Suzanne - Enjoy it.  Its a fun read and might get you thinking of something to do.

8:06pm • #54

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