It occurred to me that since so many more Realtors are adding a blog to their mix of marketing endeavors, perhaps it would be helpful for me to share my top 3 articles I’ve read most recently on the subject. I read a lot of content regarding to search engine optimization and internet marketing because it’s become such an important part of what my team does, and I think it pays off.

I feel like I should preface this list with a simple disclaimer: you don’t necessarily need to become an internet marketing guru in order to get maximum results from your blog.

But you DO want to get results, right? That said, it’s very easy to get sucked into the world of internet marketing, especially if you’re a detail-oriented person. Don’t let it distract from your core business of selling property. Internet marketing is the same as any other industry…it’s an entirely separate industry. Just like auto repair. If you’re like me, you’re not going to spend your time replacing the fuel pump in your car. You’re going to hire a professional. At the same time, it sure is helpful to at least know what a fuel pump is, who’s competent at doing the repair and what type of charge to expect. Internet marketing is the same. You don’t need to do all this stuff yourself, BUT it is advisable to spend an hour a week for a while getting versed on the basics of the business. If you run a team, you may not produce every cma your team does, but if you didn’t even know what a cma was, you’d be in trouble.

Likewise, if you operate a blog and don’t know the difference between a tag and a category, or if you don’t know what a robot.txt is…you should figure it out, because these are just a few of the very basics in promoting a blog. I hope these articles help:

1.    3 Alternatives to Promoting Your Blogs Homepage That Convert First Time Readers to Loyal Ones…click here.
2.    10 Ways to Find Readers for Your Blog By Leveraging Other Online Presence…click here. 
3.    3 Successful Bloggers Share their Blog Tips [VIDEO]…click here.
4.    What Quantum of Solace Can Tell Us About Information Architecture…click here.

I know I said 3 articles, but there’s 4 here. I decided to add the fourth one, because I just really liked it. it’s a bit more technical but very good ideas.