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President Obama's Social Media Toolkit, Very good advice, featured posts

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Sooooooooo... why is a 1/2 Irish, 1/2 French Canadian so excited about the election of an American president??? Two words, hope & change!

Since September 11th, 2001 we've all been through a lot. The world seems to have bought a one way ticket to hell with no way back. For many of us... Americans, Canadians, Europeans, etc... today feels different.

There is something about President Obama that gives us hope and a glimpse into better days ahead, new things to come.

I'm an optimist by nature and have enough life experience to know that no matter how bad things get, eventually they turn around. January 20th, 2009 feels like one of those pivotal moments.

It's not just because Barack Obama is young, bright, fresh or so freekin' articulate, it's because I can really relate to how he does things. He's in touch with how the world works and communicates and he's made it perfectly clear that it won't be "business as usual" in Washington.

The fact is that when the U.S. sneezes, the rest of us get a cold. So like you, I'm hopeful, happy and excited that you/we have a new President.

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So what does any of this have to do with marketing? One of the things that really got my attention during the election campaign was how Barack Obama understood and used social media to raise funds, to reach out, connect and get his message across to so many people in so many ways. We could all learn a few lessons from his online marketing strategies.

Check it out, grab a free copy over at Edelman, Digital Public Affairs... download

Another good read on this topic is Barack in Business by Chris Brogan

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from Be Careful Out There... by Peg Silloway

- whatever you write and publish to the Internet can be seen by anyone

- and that it never, ever goes away

from Are You Hiding Behind Member's Only Posts? You Might Want to Read This by Shane O'Gorman

- Do you really think its only agents who read the members only posts?

- Never forget that anyone can sign up for an AR account

and from Don't Get Sued by Seth Godin

"Before you write something negative about another person, you need to realize that the casual nature of your post doesn't protect you from a lawsuit"

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If you're time challenged like me and there aren't enough hours in a day to sort through the mountains of info being posted on the web, here are some of my favorite reads from the past few days...

- The Winnie the Pooh Guide to Blogging by James Chartrand

- Apple faces credibility crisis over Jobs' health by Tom Krazit

- BMW seeks opinionated porsche drivers by Marc van Wageningen

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- Blog Tips for Rain Drips Rich Jacobson

- How To Create an ActiveRain Outside ActiveBlog - 10 Easy Steps Brad Andersohn

- ActiveRain from 97 feet up Jonathan Washburn

- Focus On Things You Can Control Rather Than Things You Can't Control Justin Williams

- Why your company needs an on-line community manager! Matthew Kelly

- Hey Mr. Google... What's up with the Comments in Google Alerts? Missy Caulk

- Add Your Blog Posts to LinkedIn For More Social Media Market Exposure Bill Gassett

- Do you show courtesy to those blogs that you reblog? Jeff Belonger

- Bloggers - Would a Judge Rule in Your Favor? Teri Ellis

- Different Roles for Different Social Media Sites? What Do YOU Use & Why? Tina Gleisner

- An upside to the down economy? Fred Light

- Filthy Stinking Rich! Dave Park

- Twitter Works! I Got A New Client Because I "Tweet"! Michelle Minch

- Do You Write What YOU Want, or What CONSUMERS Want? Jeff Dowler

- DYI Home Staging Kristina

- 30 Days Free, MP3, and Me Margaret Rome

- Free Virtual Tours Jen Bowman

- Goldilocks and the 3 Realtors Steve@ Amazing Video Tours

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The posts listed above are just a small sample of the news, ideas and resources from the past few days by some of the sharp cookies that hang out in The Art Of Marketing You group

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If you're wondering how to customize your blog, take a look at our group's guidelines page for tutorials and graphics that you can download and use on your Active Rain blog.

If you have questions about technology, blog design or building web presence, let me know and I'll try to answer them in a future post!

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If you'd like to participate in any of our upcoming marketing partnerships or to stay on top of all the new graphic goodies we'll be giving away, please subscribe to our blog using the button below...

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Posted by marti garaughty on 01/20/2009 05:11 PM

Comments (91)

Social Media Marketing in the Online Marketing Channel

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Originally posted at: The Blog Artist: President Obama's Social Media Toolkit, Very good advice, featured posts

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91 Comments on President Obama's Social Media Toolkit, Very good advice, featured posts

JAN

I was reading what you said and I had a feeling what Obama said would be for once felt in a good way throughout the world. I think for the past however many years when our president spoke it only fueled the fire of hatred. I do feel Obama is in touch. He is in touch with what I think and thought. He brought up every issue I have with our government and its role in the world. He brought up every worry and fear I have and offered a real solution. A real solution. A solution with morality and character and without violence. That is change. Thanks for mentioning me in this article as well. I appreciate it!

Shane... very well said, it's a brand new day for all of us. Thx for the "hiding behind" post, excellent advice!

Marti - thanks for a very good post today. I agree that a lot can be learned with regards to social media and how to use it to reach out and network with others.

Marti.. leaving my political comments to the side... but just one thing.... anyone can give hope in speehes and such... and promise change. The end result is what I am after and unfortunately, only time will tell. Wall Street thinks differently at this moment.

ANyhoo... another nice job here and thanks for the polite mention.

jeff belonger

I'm a huge fan of Seth Godin. It is both good and bad that the lines of privacy sometimes seem to be blurring and diminishing every day, although some of which (eg. blogging) is self initiated.

Sharon... the download is a great read and only about 16 pages long, an excellent overview of how he used social networking!

Jeff... agreed, time will tell, gotta be better than the last 8 years. Thx for another excellent contribution!

Chris... absolutely, it's a whole new world and common sense still applies. Thx for stopping by!

Hi Marti,

When you wrote "There is something about President Obama that gives us hope and a glimpse into better days ahead, new things to come.

I'm an optimist by nature and have enough life experience to know that no matter how bad things get, eventually they turn around. January 20th, 2009 feels like one of those pivotal moments.

I couldn't have said it better myself. Thank you.

Marian... hi and thx, I'm glad it resonated with you. I think a lot of us feel this way today!

It is so nice to have a President who is a gifted speaker. I've heard people speak in negative ways about how much is being made about 'hope' as if the idea of 'hope' can't do any real good against the problems we face.While the problems we face are very real and substantial , peoples fear and lack of confidence in our economy are a factor. This is where a little 'hope' can really help.

We knew we were in for a different kind of leader when we Saw the candidate Obama with his Blackberry.. one can expect change and the process of endless debate quicken to a turn around on decisions and proposals that don't languish forever without a consensus. I'm all for moving forward..if for nothing else but for movements sake.

Rob... great observation, without hope people give up before they even begin.

Steve... no kidding, I loved the Blackberry shot! Moving forward is necessary, the past few years we've gone too far in the other direction.

Marti, I am going to order that book on Winnie the Poo on blogging. Wow you had me at the title. Thanks for the mention on the Google Alerts as well as you all do here for all of us.

Missy... awesome title isn't it? I think a lot of us can relate to your Google alerts post, I've been getting alerts lately from stuff as far back as 2005. Something ain't right!

Hi Marti;

Well said, it's a brand new day for the world.

Anthony

Marti,

A fresh wind certainly is blowing in Washington and hopefully we all can ride on it. Obama isn't only a skillful communicator at the microphone but he can also do so on the Internet. That's where the future is at.

I was really hoping ACTIVE RAIN would refrain from featuring political posts today.

Hi Marti,

I received daily e-mails from Obama's office. They tried to keep the people informed and that's really the way it should be.

Being an American Canadian now, I really appreciate the change occuring today in the cultural diversity and seeing over 2 million people at the U.S. Capitol.... Even the people who had tickets, but weren't allowed to go and see the President, decided to clean up the area where they were. They did something right!! Today was an AWESOME historical DAY!!!!

Anthony... so true, same feeling over here.

Esko... the net was a major factor, even back when he was running against Clinton. He (his campaign) was following a ton of people on Facebook. Clinton's didn't follow anyone.

Kat... oh well.

Ann-Marie... yes, so many changes with this event. Parties, cultural diversity, ideas, etc... Let's hope this is a new beginning!

Yes, whether you like him or not. He does have charisma. He really amped his campaign with the internet. I hope for better days ahead as well. Thanks for the post!

Kristi... hi, "amped for the internet", great expression and pretty much sums it up!

Marti, You seem like a smart person, I don't know why I just feel it because of some of the post I have read. But do you or anyone reading think that one man (unless he is a dictator) can change Washington DC. I the last 48 years no one has whether you're a Republican ( Regan came close) or a Democrat ( Clinton came close) not one thing has or is going to change. Congress makes the laws and allows them to be broken. Until Congress is fixed (or hung) nothing is going to change.

Now Obama has within his power to change, he has all the votes needed to run the country as a dictator and no opposition from the Republicans because there cannot even be a filibuster. For example (far fetched but true) he could say I want sell California, with the Democratic congress and no filibuster he can do it unless the Democratic congress says no. So if he wants to give every American a billion dollars he can unless the Democratic congress says no. He could straighten out this mess with one stroke of a pen tomorrow. The reason he want is because that is not how Washington works.

In the next 100 days, that is what we give an incoming President time to do his magic, nothing will have changed, we will still be blaming BUSH just like they blamed Clinton.

What say you America.

Marti - agreed ! I think there is and will be a new sense of vigor and energy our country needs, especilly in lieu of the economy and the financial mess that is out there. New leadership will be integral to a turnaround !

Hi Marti - Well said, and it's wonderful to see the perspective of "an outsider" on the US here in the rain. I'm used to hearing rants from my German relatives, and really appreciate how you state this. Bookmarked until I get a breather to read what appears to be a lot of great reading!

Marti! I'm with you! We are on the same vibe. I can't believe how much doom and gloom people are spouting. After today, you can't help but feel hopeful and feel good. If the naysayers would simply change their outlook on the situation and give hope a chance, our world would definitely be a better place. I guess they are just used to the negativity of the past administration. There's nothing wrong with positivity people and change is good.

I'm exhausted. I haven't had this much fun on Tuesday in many years!

Marti, Today was history in the making and truly a day none of us will ever forget! We have hope and new leadership and everything looks brighter to me for the days ahead. I have missed some of the wonderful posts you've chosen and always thank you for the time and effort to choose the very best for us time challanged followers of yours.

Marti, Thanks for the excellent post. I've read some of what you've read but there are already a few more that have caught my eye. For me, this is really beneficial. I share your sentiment about hope for our country.

Marti thanks again for another terrific re-cap of some of the better marketing posts.

Marti~ I am with you, and am feeling very hopeful that change will come..and I don't think it will necessarily be from our government but from the American People. I hope that people realize that change always comes from within when you are INSPIRED. Being as creative as you are, I know you understand that (why I like you sooo much!) When I look at the happiness, hope and yes change that has ALREADY happened I am insprired to act differently too..for the better..

Not only that...but it so cool to have a President that understands the power of Social Media and that we all want to connect on a human level! It is what mkaes people listen...when you feel like you have been heard!

Thanks again for the links:) Bookmarked.

The social media presence that the Obama campaign built was impressive. I'm wondering how they will use it now going forward; the work is just beginning.

Thanks again for sharing the links to to those great sites, there are too many to go through all at once.

The pooh book must be good, huh, I keep hearing about it ... Great comment Jeff Belonger! As I posted on another blog, regardless if one likes the new president or not, we ALL hope he is the best thing since sliced bread and the best president ever. We can all agree on that! And yes Jeff, time will tell without any doubt.

Marti, I am in the mood for some hope and change! thank you!

Marti - Colorful post as usual, and I agree that it's refreshing to see a president who embraces technology. However, after telling everyone that it's not going to be business as usual, he appointed mostly Clinton cabinet members t his staff. So in a lot of ways it may look like the thrid term of the Clinton administration.

That's not a good sign for the real estate industry. I attribute his administration to giving teeth to the communiity reinvestment act. Fannie May was also run by a Clinton cabinet member Frankin Raines who managed to stay out of jail after cooking the books in order to receive over $50 million in bonuses while running one of the most profitable companies in the world into bankruptcy.

Having so many Clinton appointees in charge does not look like change to me.

Let's hope the optimism trickles over into the consumer market with retail and home purchasing...Today has been a good day and the start of something great!

Marti - I agree with you when you say:

There is something about President Obama that gives us hope and a glimpse into better days ahead, new things to come.

One of the big points for me that President Obama said (and I wrote it down at the time) was "choose hope over fear". We all have the ablility to make that choice and to act accordingly. I am feeling energized and optomistic. I believe that " a change is gonna come ". It will be an interesting ride.

I am wishing him the best. I have a 12 year old to think about.

Marti: I'm proud to be a member of the "sharp cookie" group. I learn so much from reading your posts and featured articles. Thank you for including my post about Twitter, too.

marti, I'm hopeful, happy and excited about the new President also. I was sad for Mr. Bush that did try his best to hear the booing that went on in the crowd. I really hope he understands that even though we/I do not agree with many of his faux pas or mistakes that I/we realize that he is a man.

He is imperfect as we all are and I believe he deserves the respect of all our peoples...I sure couldn't have done better.

Okay, enough politics. You have provided us with so many fantastic blogs and the reading will keep me busy. Thank you for bringing to the forefront many I have not gotten to yet. Seth Godin hit the nail on the head. We must all be so careful.

I hope you are having a wonderful week my friend and as always you have provided us top of the line reading! Thank you marti and will see you Later in the rain~Deb w/ hugs.

Marti, ....lots of info here as usual and love the lessons of "pooh" the analogies used by james chartrand are great, thanks for sharing. spent this historic day in front of the tube Hope is the word! I'll be back to review your post again since there's always much more than anyone can chew in one serving. :)

Marti -- I knew Obama's team was at the top of their game with the social media marketing, but I am so EXCITED about the links you posted. Thank you!

Hi Marti, You're right. This is a new day and Americans can now pull together as " one " !

Marti- I worked on the campaign and what he has organized is incredible -- I never experienced anything like this. It goes on even today. Daily emails and lots of ideas about how to do things in the community are on-going. His new website, which is interactive - is incredible. I am hopeful and optimistic. I fought long and hard in many civil rights marches, sit-ins etc as expressed in my recent post. I also was the victim of extreme anti-semitism growing up. It is a great day in America and an inspirational moment in history.

Congrats on another great post. I'm fascinated and a political junkie. I need to learn what he did. I got a individual minor in political consulting. Course that was a long time ago.

Charles... nothing magical is going to happen, as with Seth Godin's Tribe's concept, leaders simply shape the direction we head in.

Chris & Steph... I think so too, and God knows we need a new direction.

Karen... we're so tied at the hip (US & Canada) so what happens to you happens to us.

Rhonda... you're right and attitude does translate into the actions we do or don't take.

Carole... nice way to sum it up, actually it feels the same up here. ;-)

Barb... the sentiment seems to be felt worldwide from what I saw on the news. Nite.

Bill... as always, thx for another awesome contribution.

Laura... exactly, inspired and he's in touch. This was an historic day is so many ways. I'm really glad how it all turned out.

John... absolutely and I'm sure it will be an ongoing part of how the Obama team communicates.

Sonny... thx, enjoy the new stuff.

Steve... hope floats, time will tell, gotta be better than the last 8 years.

Susan... hi, hope & change & action, could be a winning combo.

Larry... hopefully not, I guess we'll see how this all shakes out in the coming year. He has a lot on his plate.

Kimberly... it sure feels like a new start.

Pam... without hope, we have nothing. I feel very good about this whole thing in an eyes wide open, realistic kind of way.

Teresa H... that's the best reason possible!

Michelle... I'm really happy to have you in the sharp cookies, loves your Twitter post, thx!

Deb... what's done is done, it's a new day, mistakes were made and as you said, we're all just human, mistakes are part of the deal.

Teresa B... same here, loved the Pooh post, had to share it with you guys. Nite!

Kerry... you're totally welcome, thx for stopping by!

Bill... definitely, a new day in so many ways, I love it!

Joan... awesome, nice memories for you to be part of this historic day.

Mike... hi and thx, the game has changed so much in politics these past few years.

JAN

Marti,

You always have the best scoop! I just checked out the Edelman piece. I will have to save it for reference. And, you are right, it has been a very exciting day!

It is truly Great to be a part of the coming age of change. I really want to see progress. I

Yes he used technology, but it was just a TOOL. First he had to start with a good, solid message. The tools won't make you win if you don't have a good message first.

Join my NEW group for professionals who work from their home office at http://activerain.com/groups/virtualoffice

Regina P. Brown

Marti - Finally, blogging explained at a level I can relate too! "The Winnie The Pooh Guide to Blogging" LOL Thnx for sharing :)

Hi Marti:

I think we're all excited about our future...you made it clear that it affects the world!

ToulaRosebrock.com - DianeTurtonRealtors.net

Suzanne... hi and thx, you'll enjoy the Edelman report, it's short and to the point!

Sabrina... you speak for most of us!

Regina... definitely, without the message there wouldn't be anything worth sharing.

Michele... it's a great analogy, even for those already into it.

Toulsa... absolutely, especially your next door neighbor to the north!

Nice to have you back Marti! I missed these, along with the week in review. Hope all is well my friend, call me sometime when you have a chance to even take a deep breath!! :-))

Marti - about the above comment. I respectfully disagree with your statement that its "gotta be better than the last 8 years". I am not by any stretch saying the last 8 years were great. But we live in a crazy, evil, and fastly changing world. I hope and pray for the best and we would ALL be happy if the last 8 years truly were the worst we have to ever see! :)

Great post, Marti. The tools Obama used made this quite a different election than in the past, didn't it? This is, I think, a vision of things to come.

Great post again Marti - I too am optimistic and hopeful like most, and I thought Obama instilled some convincing confidence yesterday - and as you rightly said, he is extremely articulate, and carried himself well on his first step into the Presidency.

Brad... hi buddy, yeah it's been awhile, was overloaded with projects and just getting back to "normal" whatever that is. ;-)

Steve... feel free to disagree.

Kris... absolulely, that is one of the reasons this has such a different feel to it, time will tell.

Sheldon... thx, I know a lot of people are cynical especially after the last few years but a positive does translate into reality.

Wow I like Edelman's report on the Obama campaigns use of social networking and how we as business owners can learn from that. Thanks!

Marti—Just downloaded Endelman's report on Social Media. Thanks for the marketing tips! You are one sharp cookie. This is a time of hope and change, but it will require time, patience and each of us owning up to our individual responsibilites to turn our hope into reality.

Aaron... definitely, it's a great overview, detailed but a quick read.

Linda... exactly, nothing happens on it's own, time + patience + hope is a great combo.

Marti my friend...I love how you critiqued the significance of yesterday.

" Since September 11th, 2001 we've all been through a lot. The world seems to have bought a one way ticket to hell with no way back. For many of us... Americans, Canadians, Europeans, etc... today feels different."

I couldn't have said it any better myself. On Monday the day before, I wrote "I too have a Dream" and so much of what he said in his speech was what I said or felt........the Hope and Optimism really palatable for the first time in years....I was and am so happy that as a Country we will no longer be trying to control through fear.

Marti,

Thank you for your post.

I watched the inaugaration yesterday and became caught up in the moment. I feel "a change a comin" and it feels great. Like so many others have said, we will see if Obama follows through with his promises. He is so bright and young, and full of energy and purpose---maybe change will come. Maybe it will be a better time for all of us here in the United Stetes.

Here's wishing us all the best in 2009

Kathy... optimism really sums it up, I'm not naive in any sense of the word but this change was long overdue.

Linda... we can only hope, and right now that seems to be in abundance.

It is all about switching that little switch from pessimism to optimism. It is just a little switch and a 2 year old can turn it on.......

Tim... exactly, nice thought!

We shall see...I guess I'm the only one here that believes bigger government and the governmet spending our way out of reessions is bad. It may look rosey in the short term but all the spending WILL come back to haunt us later. Hope you are ready.

Marti, just dropping by to let you know I like your "new" look....;-)

I'm happy that today he put a freeze on salaries for the white house staff. That's a step in the right direction.

JAN

Steven... I'm not a fan of big government either but I do welcome the change.

Teri... thx for the feedback on the new look and for another excellent contribution to the group!

Kristal... definitely nice to see even a simple example set at the top!

Marti, I too admire the way that President Obama utilized all types of social media to reach out to America and convey his message of hope and change. Great post with some terrific insights as always. I need to also chat with you about some design work I need done. Will touch base with you about that soon. Take care and happy blogging!

Jason... same here, the social media aspect is what really cauight my eye about him. Just saw your email, will send you more info about my stuff.

Marti,

Yes the world needs something to be happy about, and if it is an American President all the better.

President Obama has, make no doubt about it, a long hard road. People must stay by him, for he will carry a great burden. I think he feels a calling, to do all he can. He is bright and articulate as any one I every seen. Let's hope, politics doesn't hold back his hopes and dreams.

Richard

Richard... re "Let's hope, politics doesn't hold back his hopes and dreams"... very well said. I'm an optimist so I have high but realistic hopes.

JAN

Marti - Well said as usual and a very wonderful/informative post. thanks for all the links in here and I will bookmark to come back again. Positive is the only way to be in this current market and state of the union. If you're not then you're sunk. Keeping it real man! Positivity is the only way! Bob H

I have downloaded the article and I hope to find at least one thing I can put into action right away. Thanks for the post.

Shameca

JAN

Marti

Lots of great tips. How do I get ahold of you to help me with my web presence, SEO, image, connecting links like Linkedin, facebook, twitter, and cluster mao, and v=blog log.

I could email you my personal user name, and passwors if this would be a start. I told my self Iwas going to majorily marti active as a gaoal this year. I am ready. Ideas, and techniques, landing pages on my websites. I need them all.

What do you say, should I email you unser/passwors and sites?

All my best

Tom

Marti, it was interesting to hear the point of view of someone outside the US. "When the US sneezes..." is an apt observation. It was clear when our markets tanked, and the rest of the world experienced the ripple effect. Hopefully, as we recover, so too will everyone else.

Debi

Robert... well said, positive works for me as well.

Shameca... excellent, enjoy!

Tom... I sent you an email earlier, say hi to Lars for me. ;-)

Debi... I hope so, the whole world could use a turn around right about now!

JAN

Hi Marti-great post and I too have been feeling awesome and have spent a great deal reading...educating myself and really appreciating the World Hope feeling! President Obama is fresh and unique...and truly reminds me of JFK! People tend to judge too quickly...even in 100 days its not enough...the damage has been going on for years and years!

I've been doing a lot of reading outside the rain..its great because I need your list more than ever! xoxo

So far I'm very impressed by his ability to read the pulse of the nation. He also appears to be rather collected and willing to take on the challenge. One week down and a few to go he's looking good to me.

Midori... same here, my RSS reader is full of stuff, fortunately I'm able to scan all the goodies quickly. ;-)

Chuck... well said, he's reading the pulse of the nation & the world quiet well so far.

JAN

Marti, thanks for the wealth of informaion you provided and touched by your comments about my man, Obama... Oh, yes, I am an Obamacrat! So much so that on the day before the inauguration I was in Calgary teaching a staging class and when in the middle of it one of my wonderful Canadian students reminded me that tomorrow was the day.. I burst into tears and had a hard time getting back my professional composure... OK, I felt like an idiot, but they understood and were kind to there blubbering idiot of an American instructor... Thanks to all the Canadians who have had nothing but encouragement over the last year for us as we tried to change history.

Joanne... believe it or not, the Obama election generated more interest here than our own elections. ;-)

JAN

Hi marti I am just checking in to see how you are doing. It was Jackson Pollock's birthday earlier this week ( I wrote a post about it even though it has nothing to do with real estate) and I thought about you. I am planning on listening in to the radio show about outside blogs today. I am thinking I want to do it but want to be sure that you would be able to help me customize it as much as possible. I will be in touch with you soon and hope all is well in your world!

Marti, Hello!!

From one half Irish/half French Canuck to another.....you're amazing at pulling together these super informative and entertaining posts. I especially enjoyed the BMW one....now that's VERY innovative marketing.

Jo

Russell... if you like Jackson Pollock, check out his biography (movie) by Ed Harris, it's excellent.

Jo... gawd there seems to be a lot of the Irish/French mix around here. ;-)

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