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Longevity: Capturing and Working a Unique Market Niche -Stepping Up to Your Niche, Part II

By
Real Estate Broker/Owner with REAL ESTATE REFERRAL NETWORK 209970

Have you ever wondered what the secret of longevity in the practice of real estate IS?

I have. I have spent many long hours pondering how to make my career prosper (and me , too) and have come to the conclusion that  when you step up to the task to follow your passion in your practice of real estate, you energize your career as I mentioned in Part I. 

I am passionate about healthy homes in sustainable communities. I have been following that passion and have found that there are uncommon advantages in capturing and working a unique  market niche.

Looking at various market niches... the Over 55...the Second/Vacation...the Hospitality...Horsey and Equestrian...Land...all appear to have something in common. It may be  a certain "zest" that I mentioned.

For me, and all of our Brokers at our Firm here in Asheville, that "ingredient"  is the very attractive concept of stewardship we like to underscore in the SUSTAINABLE real estate market.  Seems that the idea of stewardship is more and more popular these days.. There are thousands of eco-related outreach organizations.Here are just a few eco-friendly sites directly related to the practice of real estate...

      U.S. Green Building Council

Environmental Building News

EPA Green Building

 Of course my all-time favorite, being that it is right here in Asheville, is the Green Building Council.  If you want to see some remarkable work, visit the above site! AND notice how many REALTORS® are members of the Green Building Council.

Part III is brewing and I will post it soon.
________________________________________________________________________________________________

Curious about sustainable Green real estate possibilities ? Simply pedal on over to  Convivial Blogger Greenolina's  "Green Wheels" BLOG  and SUBSCRIBE 

__~o
 -\_<,                                       
(*)/'(*)    ..........      ............to keep on rolling into the sustainable  world you can create today and tomorrow!. .........................    .............

Stepping Up to Your Niche, Part II. .The Eco-Steward Firm, ALL Eco-Certified® Real Estate Consultants!  Copyright © 2009 All Rights Reserved

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LIC #:209970

Comments (10)

Jeff R. Geoghan
Coldwell Banker Realty - Lancaster, PA
REALTOR, Marketing Manager

I've been happy to be the only realtor prusuring any sort of green niche in all of Central PA for years now.

 

Jan 20, 2009 12:26 PM
Sabrina Kelley
ERA Herman Group Real Estate - Woodland Park, CO
Woodland Park Colorado Mountain Homes and Land

I am finding my legs on how to market this niche after living it for the past several years.

JaneAnne how are you able to post blogs at your current avg. rate of ten a day? Amazing!

Jan 20, 2009 05:31 PM
Mary McGraw
GLREA - Rockford, MI
2015: Solar Energy Is Still A Simple Machine!

You have given some great resources for this "niche." Do you find there are times when you are combining niches? Such as Aging in Place features combined with healthy homes?

Jan 20, 2009 11:09 PM
ASHEVILLE REALTY REFERRAL RESOURCE 828-776-0779
REAL ESTATE REFERRAL NETWORK - Asheville, NC
CONTACT janeAnne365@gmail.com

Jeff~

OMGoodness! I had no idea!!! Would it help if you had some "green"lenders? (I just bumped into one who does a national business...and will be happy to introduce you...)

Jan 21, 2009 02:11 AM
ASHEVILLE REALTY REFERRAL RESOURCE 828-776-0779
REAL ESTATE REFERRAL NETWORK - Asheville, NC
CONTACT janeAnne365@gmail.com

Sabrina~

January is "FIND TALENT MONTH" for me...so I am reblogging post from folks with life-affirming messages...with little editorial comments on each post...that's how =)

Jan 21, 2009 02:12 AM
ASHEVILLE REALTY REFERRAL RESOURCE 828-776-0779
REAL ESTATE REFERRAL NETWORK - Asheville, NC
CONTACT janeAnne365@gmail.com

Mary~
You asked..." Do you find there are times when you are combining niches?Such as Aging in Place features combined with healthy homes?.." NOW THAT is an amazing topic!!! The answer is YES...and I would love to see a post or 50 on the subject...to include perhaps..walkable communities, transportation, energy efficiency, special financial remedies...

Jan 21, 2009 02:14 AM
Sabrina Kelley
ERA Herman Group Real Estate - Woodland Park, CO
Woodland Park Colorado Mountain Homes and Land

Pass the word along to me also on national green lenders. I have someone looking for a loan on Solar Power.

Jan 21, 2009 07:59 AM
ASHEVILLE REALTY REFERRAL RESOURCE 828-776-0779
REAL ESTATE REFERRAL NETWORK - Asheville, NC
CONTACT janeAnne365@gmail.com

Sabrina~

I will send you an email... It is SO good to know a NATIONAL lender who is dedicated to sustainable choices in living...

Jan 23, 2009 12:52 AM
June Piper-Brandon
Coldwell Banker Realty - Columbia, MD
Creating Generational Wealth Through Homeownership

What a great niche and growing in importance every day.  Thanks for sharing.

Jan 24, 2009 07:31 AM
ASHEVILLE REALTY REFERRAL RESOURCE 828-776-0779
REAL ESTATE REFERRAL NETWORK - Asheville, NC
CONTACT janeAnne365@gmail.com

June~

I agree. It seems that many , many of our clietns are looking for sustainable choices in homes and land.... more on the ECo-FRIENDLY niche in later posts in this series...

Jan 25, 2009 03:27 AM