Here we go again!
Another year and another great possibility! With the election of Obama to the presidency, there is Hope and all are looking for a great future.
But I am sitting here thinking of all the folks in Real estate that use social Media that are going to be frustrated again in their social Media marketing efforts - wondering why they are not getting the traction or friends that they thought they should. And the main reason is that they continue to make the same mistakes in Social Media as last year.
Are YOU going to do that- I sure hope not. You may not have the power of some social media stars- like a Robert Scoble, or the personality of a Gary Vanyerchuck, or the mind of a Chris Brogan, or the networking focus of a Mari Smith or Coach Deb micek. Or even the amazing writing talent of a Scott Monty.
At least not yet.
But you CAN accelerate your Real estate Social Media Success this year by avoiding these top 10 mistakes that will be made by many realtors in Social media in 2009.
Ok...what are they?
1) Lack of Consistent Visibility.
You cannot make a path and create a real estate presence in Social Media, without CONSISTENTLY being SEEN and HEARD with your message. NOT going to happen. That is why that you MUST create a Presence on the web DAILY- and be seen and heard as part of the realtor community. A tree does not grow part time. It must be consistent in it's efforts. It is the same with your Real estate Social Media marketing.
2) Focusing too much on being heard.
LISTEN first- THEN talk. Social Media is about Listening to what is being said- by your prospects and clients- and social media in general. You would never enter a party or social event and immediately start yelling out what you wanted to talk about.
Neither should you in Social Media. LISTEN and then LEARN- and then Let your voice be heard- ONLY as a part of the existing conversation. Your time to start the conversation about what you do or have to offer will come.
3) Taking, instead of GIVING to the Social Media Community.
Ahhhhh- lots of takers out in the Web 2,0 world. But NOT YOU. GIVE first. Give Value. Give Suggestions. Give Advice. Give ideas. Give Encouragement. Give News. Give New Possibilities. Give Words of Gratitude. But do NOT take relentlessly. You will be shunned and labeled as such.
If you REALLY want to create powerful Real Estate Social influence- GIVE. How does that work?
GIVE = Gain Influence Very Easily. Give FIRST - and you will never come in Second.
4) Not Joining groups.
Social Groups are where you can have some of the greatest growth and learning as a realtor. I belong to a ton of groups. Why? Because of 2 reasons: 1) I learn a lot from other people. 2) I CONNECT with the folks in the group. Activerain is a perfect example.
Groups are a "secret weapon" that you should use on as many social sites as you can. They will not only Enlarge you- but also the possibilities ff connecting with new people that the group can bring to your life.
5) Not attending Events.
Events ROCK. And you should be attending at least 1 event a week to do 2 things: 1) Become more Visible. 2) To learn from people that know things you do not.
Events are what I call the "Hidden University" of social Media. You can learn a LOT and grow a lot from events.
Look at the events that interest you. And pick on event that mildly interests you. And see if you can learn something even from that event. I have an event journal and every event that I attend- I keep a log of what was said so i can review it later. You may want to do the same.
6) Not enough VALUE in what they are doing.
As a Realtor, Value RULES in Social Media. And we train on what we call "Surprising Value." This is the type of Value that is so great and unexpected that it surprises the person that discovers it. Put More Value in your POSTS. Put more Value in your PODCASTS. Put more Value in your Conversations. Put more Value in your Articles. Put More Value in your Recommendations. Put More Value in YOU and what you bring to the Social Media table.
Value RULES. And the one with the MOST value at the end of the day- reigns.
7) Joining Too Many Social Media sites.
There are about 3,600 Social Media sites. You need maybe 5-7. You read that right. You need 5-7 PRIMARY Social Sites. Activerain should be number one. Then you need maybe 25-30, or even 50 Secondary sites for Link Building and traffic purposes. The main sites that you should be a part of- is up to you. My ‘Big 7″ are facebook, twitter, youtube, LinkedIn, Stumbleupon, Plaxo, and Wordpress- along with mashable. These are the CORE of my Social Media Marketing.
Do I belong to more? Heavens yes- a LOT more- but have automated those through ping.fm and other social software.
Do NOT try and be seen on a hundred sites. Facebook alone can keep you busy with over 200 million people. The same with myspace, or friendster. Master ONE site while mastering social media and then another, and then another, until you have YOUR "Big 7." And then automate the rest.
8)Focusing too much on Monetizing Social Media.
Nothing wrong with monetization and marketing on the internet. We do it a LOT- and daily. But focusing too much on that in social media- is , well...not cool. People do not mind knowing about an offer or a new home that is now on the market, or even new info product about "The Top 10 Ways people Pay Too Much for Homes." But how about giving some VALUE first with it- then invite them to an event- and then at the end of the conference call or webinar-give them a chance to purchase your produst.
What do I see daily? Urls and messages SELLING SELLING SELLING! Whew- wish that would not happen so blatantly. It has gotten better, but if you have a great content rich info product- here is a novel idea: GIVE part of the info away FIRST-and let the person ASK you for the product if they like it.
Hmmm....that just might be an idea worth considering.
9) Thinking that You are Nobody and Social Media Success is for other people.
Ask Chris Brogan. Ask Scott Monty. Ask Brian Solis. EVERYONE has a great possibility to becoming SOMEBODY in Social Media. Especially in real estate. THAT is the beauty of the social media culture. Everyone who contributes Value and Connection- is more than welcome to achieve whatever they want. Chris Brogan once had 10 readers of his blog. Now he has almost 40,000 people following him on twitter alone. Brian Clark of copyblogger fame once had 10 readers. So did Scoble. So did Monty. And the list is endless. YOU can have 10,000 readers of your blog- if you decide to.
There is GREATNESS inside of you as a realtor-and there is NO BETTER place than Social Media to unleash it upon the world. You ARE Somebody- and always have been. YOU are a Social Media Rockstar in Real Estate- in training!
10) Not Branding Yourself Strong Enough.
Branding is a tool that we all use in Social Media. It is WHO YOU ARE- and what people remember about you. It could be a phrase-"Just Do It (TM)"- or a slogan- ""We've Got You Covered." Or even a questions- "Can You Hear me Now?" or just a Name-"Trump."
You need to get a slogan or phrase that you can start wrapping in your RE messages. You need to get an image that speaks what you want the public to see and know. And you need to decide -what is the ONE THING I want people to think of FIRST- when they think of me and my real estate company? THAT is the start of a good brand build. Do not be just another face in the web 2.0 world. Set yourself apart and above the fray with a brand that rocks. We teach what is called "Connection Branding" and we have saying:
"Do NOT just be known or remembered- become UNFORGETTABLE." TM
THAT is what you need to do!
These are the top 10 mistakes most realtors will make in Social Media in 2009. Yes, I Know there are others- but these are the ones that i see as the most prevalent in Social Media marketing.
blessings..doug firebaugh
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