When sellers won't paint and they call you to stage the unit, what do you do?  Make the best out of it ....

   

   

 

This view backs up to wetlands... curtains are out of the question.  There were modern black barstools left in the kitchen & all the lighting is ultra modern.  My job was to tone down the two tone terra cotta and yellow and to show buyers that the room didn't have to be only ultra modern... bring in a little traditional while keeping the feel of what was already in place. 

Lesson to realtors.... when you have a property that seems too owner specific, stagers can help to tone down that image and open the market up.  Instead of waiting for "the right buyer" let us help show potential buyers why they WANT to live here... not what they will need to mask or change.

~Melissa Marro, www.StagingAndRedesign.com - become a member today! 

 

20 Comments on When sellers won't paint....

MAY
02
2007
181,275 Points 1 Featured Post Outside Blog

That is the right answer - just the best that you can!

Looks like you did alright regards - nice.

puppy kiss from Baylin to Gracie 

8:40pm • #1

Strong colors can look pretty scary to buyers when a property is vacant, but once you add the right furniture and accessories, it transforms into a whole new feeling.

Great job!

9:40pm • #2
MAY
11
2007

Melissa,

Your transformation is fantastic! No wonder you teach people your craft. Way to go!

10:46am • #3
Staging is so important to bringing up the value on a sale. I think that you did a fantastic job here. It must be frustrating trying to get a seller to realize that by splashing $2,000 of paint on the wall, in a lot of circumstances can add $3,000+ to the sale price! 
12:02pm • #5
3 Featured Posts
Maybe I'm color blind?  What was wrong with the colors on the wall?  They seem neutral enough to me.
2:01pm • #6
MAY
12
2007

I could see how the accent wall (fireplace) may appear a bit bold when selling----particularly if the home were left vacant.  However, you did a great job pulling the colors together with staging and it definitely makes a difference in how a seller would view the home. 

I actually like the other paint color. It appears neutral and warm...and really makes the hardwood floors "pop".

11:16am • #7
196,950 Points 6 Featured Posts Outside Blog

Suzanne - I grew up in St. Pete! 

The terra cotta wall is also in about 3 other places that aren't shown in the photos.  The yellow is a common Charleston color and is perfectly fine & neutral.  (As a matter of fact it is rare to walk into a $500K plus home in Charleston and it NOT to be painted yellow.)  As a vacant home the terra cotta was overwhelming.  The home is also very modern (on the inside).  Vacant, the light fixures & color choices made it seem difficult for the mainstream buyer to envision themselves living in it.  Adding furniture, helped to tone down some of the meld some of the modern aspects while appealing to a larger audience. 

11:37am • #8
178,499 Points 1 Featured Post Localism Sponsor Outside Blog Hit Router

This is good.  However, how to get a seller to paint when he is crying about having to pay the monthly note on a house he is not living in and the tenants made the paint mess before they left.  He just want it sold and have to come out of pocket for another dime.  Do you take it upon yourself to just go and paid a wall or two to help the sell?

HELP!

www.motheranddaughterrealty.com

 

 

12:30pm • #9
196,950 Points 6 Featured Posts Outside Blog

Rosemary - I have several good agents that will do exactly that, particularly if they are out of town sellers.  Bring out a professional stager with a good portfolio that can show the difference that paint can make!  The stager consult fee should be fairly nominal and it would be considered marketing expenses for your taxes.  I'm often hired to come in to show what the potential is ... the agent often uses me simply to back up the points they've been trying to make all along.  If the client still won't budge then my report will give them ammunition for price cuts or even saving the listing itself!

Good luck!

12:48pm • #10
MAY
14
2007
147,507 Points 4 Featured Posts Outside Blog

Congratulations, Melissa.  Your post is being featured this week in the group Staging "Before" & "After" Pictures!

 

7:34am • #11
196,950 Points 6 Featured Posts Outside Blog

Kathy, thanks I'm honored....

I love the before & after group.... we all love before and after photos after all... I think it is in our blood...

9:08am • #12
MAY
16
2007
147,507 Points 4 Featured Posts Outside Blog

You're welcome.  And yes, I think you're right - it's in our blood.  FYI - I could spend hours looking and gathering ideas.

Kathy

5:26pm • #13
MAY
26
2007
525,366 Points 45 Featured Posts Outside Blog
I like the staging results - and from the illustrations shown (which the comments say is not the whole truth, and nothing but the truth) don't object to the colors.
9:56pm • #14
MAY
27
2007
178,499 Points 1 Featured Post Localism Sponsor Outside Blog Hit Router

What do you do if the seller has painted each room a different color and the color VIVID colors and some rooms have like 3 colors in there!  They have owners pride and all the comments about the house is about the painting and they are not good comments! HELP!

7:15am • #15
Welcome Regional Vice President (RESA) and great staging job as usual!
Nora and Susan, Home staging of Melbourne, Inc.
7:23am • #16
196,950 Points 6 Featured Posts Outside Blog

Sharon - the colors aren't offensive colors (although each bedroom upstairs is painted a different color).  The primary color downstairs is a yellowish gold, but there are several large terra cotta accent walls through out.  The big issue with color in this home is that it is not neutral.  A majority of buyers would walk into this home and decide immediately that their furniture would not look good in here. 

Rosemary - You will need to clearly explain that they are narrowing their window of potential buyers.  I had a client whose daughters rooms were gorgeous dreamy little girl rooms.  We had concerns that they were a little over the top girly though (pink and white strips with princess crowns, etc.. another room with clouds, flowers, etc)  For those particular rooms we posted signs that they would paint the rooms if requested.  The living room, dining room, kitchen, hallway and primary bath were all painted a neutral color.  (fortunately the master room was already neutral!)  We had to start this off by having them paint the entry way room first (which happened to be the dining room).  After that was done and it looked great they were a little more up to the challenge.  Also, allow them to help you pick out a color - one with pigment but still neutral so they dont' feel like they are living in a white house.  Good luck!

Nora & Susan - Thank you very much!  I look forward to seeing you in a regional conferencesince you are in my region!

9:55am • #17
I love what you did with these spaces!
9:36pm • #18
JUN
01
2007
Great transformation.  Your lesson to realtors is a good one.
10:02pm • #19

You did a great job!  I still can't understand why sellers won't do the simplest things to make their homes marketable to the largest pool of buyers--especially when it's as simple as painting a few walls. 

10:19pm • #20

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Melissa Marro www.StagingAndRedesign.com www.RedesigningCharleston.com

Charleston, SC

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