Quick tips from Claudia Jacobs
Stage It BEFORE You List It
Listing a house before staging is like going to a business meeting in your bathrobe and slippers.
The first 5 to 10 days a house is on the market is the time of the most foot traffic between buyers, agents and brokers. More people will tour the property in the beginning so why not show the property at its best.
Gary Keller may be a familiar name. In his book The Millionaire Real Estate Agent, Gary states the first step in the "Basic Fourteen Step Marketing Plan for Listings" as staging and pricing strategies.
Sure staging will help if you wait 30, 60, 90 or more days to help market the house but the house is no longer a fresh listing. A house for sale draws most of its potential buyers during the first ten days on the market. Why gamble by not making a great first impression?
Ideally the best time to stage is months before the house goes on the market and that is my typical staging client, the homeowner who is going to sell in the near future. As a realtor, including staging in your presentation, just as you would a home inspector is smart marketing and sets you apart as someone who has the best interest of your client. It also shows you are up to speed on current marketing strategies which will help you get the listing.
Claudia of Claudia Jacobs Designs is a decorator specializing in Real Estate Staging. Read Claudia's Corner every Sunday in the Times Herald Record. Contact info: 845-294-8993, www.claudiajacobsdesigns.com.
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