Before I give you all of the meat and potatoes of my Market Leader stats from my Vision Site, I would like to describe what a 5 star prospect is to me.
- Someone that is willing to engage in a dialog. Meaning the phone number and or email address has to be REAL, but also they MUST engage in further dialog.
- They are FRIENDLY and cooperative when we converse (via email or phone). Since I still LOVE what I do, it's important to me that I only spend my time with people I like, where the feeling is mutual.
- Know what they want, AND have REALISTIC Expectations. Let's face it, if someone else doesn't even know what they want... how can I? Secondly, who can really get a 1,000,000.00 home for 25,000.00, right? Or someone that doesn't 'get'all the facts, when I tell them the truth.
- Willing to act within 6 months or less. A lot can change in a year right? So, if someone is 12 months out to buy a home, it doesn't mean they are NOT a good prospect, it just means they are not a 5 Star Prospect right now.
- They want ME to help them, because they believe I am their best option, and I have clearly communicated the value I will bring them, as well as the advantages THEY will have with me on their team.
So with that being said, here are all of my facts and figures in less than 3 weeks of having this site LIVE.
- Since December 27th I have 54 Subscribed and Active on my Market Leader site.
- Today I got 1 new prospect, that had a real phone number and plans to move to Tampa 1 a few months, very friendly and willing to let us help him, very open 5 star prospect.
- Today1 person Un-subscribed.
- Today I met with my 1st real live person that just relocated here from Columbus, OH. Very nice young couple, very open and receptive to letting me help them, another 5 star prospect.
- As of about 3 weeks of having this site live, I have received 57 total prospects.
- 54 are Subscribed and ACTIVE.
- 9 are Actively re-visiting the site on a regular basis, but we have not make a personal connection, even though we have sent very personable emails and tried to reach them via phone.
- 38 are Inactive. They have visited only once, and not responded to emails or phone calls / messages left.
- 7 are HOT prospects. We have engaged in some kind of a dialog and they want to buy relatively soon.
- 2 are trash. No phone number and or a bad email with no way to connect with them.
- 1 has UN-SUBSCRIBED, just today.
Below are the stats that Vision will give you at the click of a button (under the Performance Evaluator). Here my team and I have discovered that we need to contact the prospective client as quickly as possible. Also, if you do not make notes in the system, your bottom number will be effected, (like it is below) causing your stats to be inaccurate.
Jenn, Thanks for giving me those stats. "According to NAR, there is a 72% success rate of turning a web prospect into a client if live contact is made within the first hour after the prospect's visit. After 4 hours, the chance drops to 29%."
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Your Performance Evaluator.
Summary: You have a total of 54 (subscribed and active) prospects. Based on this number of prospects, here are your performance statistics:
Please note that if you have been on the system for over a year, your numbers will trend lower due to the large number of inactive prospects.
You should have at least 11 active & hot prospects. Based on the experience of most agents using this system, you should have 11 prospect(s) that you feel will close in the near future. They are actively communicating with you and/or physically coming into the office.
You have 15 active & hot prospects.
You should have at least 1 sold prospects. Based on national statistics, for every 100 prospects you should sell at least 1 property. This means you should have 1 closed sales. Some agents sell as high as 5%, depending on salesmanship and market conditions. Please move ALL prospects you have closed into the sold category to keep this number accurate.
You have 0 sold prospects.
At least 15% of your prospects will need help finding a lender. Our data shows that many consumers need help finding a lender. Make sure that you have followed up with an offer of assistance to all the prospects in your database who have requested to be pre-approved for a mortgage.
2% of your prospects requested mortgage information.
At least 15% of your prospects should have listing alerts. It is VERY important to have your prospects signed up for listing alerts so that these prospects keep coming back to your website. This will dramatically increase the likelihood that you will ultimately work with them on a transaction.
76% of your prospects have listing alerts.
At least 50% of your prospects should have comments. If you don't keep track of the important information about your prospects, you reduce your ability to provide good customer service. It takes a little time, but the more information you collect about your prospects, the more likely a transaction will come out of them.
100% of your prospects have comments.
At most, 15% of your prospects should have unsubscribed. This is the percentage of your prospects no longer wanting to be contacted. Prospects unsubscribe for two main reasons: 1) They are no longer interested in receiving information, or 2) You have overwhelmed them with too many emails. Please note that when you move prospects to the Trash folder, this action unsubscribes them from emails. If you have prospects you are not actively working with but you do not mind if they continue to receive listing emails, move them to the Inactive folder, not the Trash folder.
4% of your prospects have unsubscribed.
At least 90% of your prospects should have been contacted within 12 hours. We assume you call all prospects with phone numbers. Of the prospects without phones numbers, this is the percentage you contacted within 12 hours. To increase this number, use the initial contact wizard as soon as you get a new prospect. Remember, the longer you wait to contact a prospect, the less likely he or she will become a client. Not every real estate agent will have a 100% contact rate. There are always exceptions, such as when a prospect comes in the middle of the night. Do your best, and use this number as a guideline.
-7% of your prospects have been contacted within 12 hours.
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Hi there!
I was always seeing the advertising of market leader on here at active rain real estate network and was always wondering how it was working for other agents! Good to see some results!
Thanks
Tom Davis