How to write Eye-Catching Ads!

Real Estate Agent with Jane Haas Photography
Ever have brain freeze when trying to create a great ad for that new listing?  Maybe this will help!  Feel free to add your own!
You need a great title, to get attention!  Here are some of my favorites!
Waterfront Retreat
Beach Bungalow
Seashore Bungalow
Can you see youreslf living at the Beach?
Watch the Sunsets
Your Own Lazy River
On the Sand
Mother Nature is Waiting
Charm of Yesteryear
Come Down a Country Lane
Peace and Quiet is Yours...
Relaxing Rural Retreat
Your Cozy Hideaway
Country Charmer
Beginners Luck!
Looking for your first home?
Live your Dream!
Charming Beginner
Start Smart!
The perfect place to start!
The ultimage beginner home!
Character... at a price you can afford
4 King-Sized Bedrooms
A Little Imagination Can Pay Big Dividends!
If you'd Rather Do It Yourself
Forgotten Home Looking for TLC
Fix & Save
Forgotten Cottage
A Rambling Wreck
Perennial Perfection!
A Well-Kept Tradition
Your Refuge from the City
An Acre of Woods
Country Comfort
A Home with History
Country Living without the Drive
Wooded Hideaway
Experience Inner Beauty!
The Mood of the Mediterranean
Georgian Grace
And verbs or descriptive sentences I like to use:
Curl up with a book next to this grand fireplace
Dine in the gourmet kitchen
Cradled in a lush hillside
watching glorious sunsets through "type of windows"
Historic home with contemporary conveniences
Bring your rocking chair to this "House style's" Mahogany front porch
The best of the past combined with the flair of the new
This sun-washed/soaked "room" features "windows"
An elegant home, fading from lack of care (for fixer uppers)
breakfasting on a "type of terrace/deck" all your own
On a street of well-kept, stately traditional homes...
The kitchen is a chef's delight
spacious floor plan with room for priavacy and entertaining
spacious and sunny living room
Someone with vision will snap this up
A peaceful place you can take your time fixing up
Space won't be a problem in this...'s packed with sophistication.
Consider this easy-care home
Only a few miles from downtown, but feels worlds apart!
A quality home for those who appreciate the unique
gracefully appointed with rich and traditional design elements
enter this home to find...
entertain in the...
feast in the banquet sized dining room
the spacious "room" has "features" and opens into a wonderful "room" with "special features"
the "room" offers a peek at the ocean/river/bay
was created with special attention to detail using all premium materials
offering relaxed shore living in the most luxurious of settings!
Picturesque water views, elegant design, and the finest materials create...
majestically set on the banks of a nature lover's pond, perfect for ice skating, pond hockey, kayaking, canoeing and fishing
the house was designed for maximum waterviews
comfortable wrap-around mahogany deck
magnificently built on/in...
ideal for casual living and stylish entertaining, as you can see from the photos
the expansive first floor includes....
enjoy unsurpassed views of...
... will make your dream of waterfront living come true!
... will leave a lasting memory
"room" overlooking the fabulous sweeping water views!
perfect for entertaining on a grand scale with business associates, freinds or family, this "number" square foot hom has the best "feature" available!
Keeping in the tradition of the "time period" centry Architecture...
...successfully integrates the grace, charm and architectural beauty of yesteryear with a fresh sensibility of today
enjoy graciously landscaped grounds, perennial gardens and the fragrance of lush roses from the "type" deck/patio
Anyone want to add any of their favorites?

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Don Horn, ABR, CRS, GRI, CNE
Keller Williams Realty - Goodyear, AZ
Wow! Where di you get the time to collect all those. Reminds me of sheets that circulated yaers ago with dozens of ways to described the same thing.
May 02, 2007 04:49 PM #2
Jason Vombaur
Keller Williams - Vancouver, WA

You have a lot of great ideas there.  We will keep them in mind for the future.  I am always looking for new ideas.

May 02, 2007 05:42 PM #3
Dan Allred
Allred Realty - Thousand Oaks, CA
I like some of them and will definately utilize some of them!
May 02, 2007 06:05 PM #4
Lanette Branch
RE/MAX Components - Fallston, MD

Hi Jane,

Wow! What a great list of eye-catching phrases.  Thanks for assembling them all in a convenient post.  I've bookmarked this one for future reference.

I think my favorite is--



May 03, 2007 01:51 AM #5
Jane E. Haas
Jane Haas Photography - Davenport, FL
HAHA  yeah, A Rambling Wreck - how could anyone not know its a fixer-upper!  lol  Hey, you have to get a little creative since most terms are so over used!  ;P
May 03, 2007 07:27 AM #6
Michelle Cantlin
Ridgecrest, CA
Alot of great phrases.  Thanks for the list.  I am bookmarking this.
May 04, 2007 10:48 AM #7
Jane E. Haas
Jane Haas Photography - Davenport, FL
Thanks!  You know, even the fixer uppers needs some wacky headlines to get people's attention. They really seem to be so easily overlooked and are usually some of the toughest to come up with verbage for.  Usually if a listing is practically blank, i know it's a fixer upper!
May 04, 2007 05:20 PM #8
Barbara Martino-Sliva, Top Producer
Dale Sorensen Real Estate Inc. - Vero Beach, FL
Vero Beach Real Estate Vero Beach Homes for Sale


   You have some great ideas.  I like reading your posts.  I m always looking for new ideas.  Thank you.

May 05, 2007 02:09 AM #9
Jane E. Haas
Jane Haas Photography - Davenport, FL
Why thank you!  I have a bit of an addiction to marketing, so it's good I get a chance to post my ideas here, otherwise everyone around me might strangle them for driving them nuts! lol  I actually have a marketing background - I worked as an advertising assistant and in sports marketing, as well as promotions for several years.  I just love marketing! lol
May 10, 2007 03:41 PM #11
Therese VanderMeer
Midwest Properties of MI - Grand Rapids - Jenison, MI
Realtor-Greater Grand Rapids, MI area communities
Jane:  What a creative list and thanks for sharing...I am book marking this for future reference.  :)
May 10, 2007 04:10 PM #13
Denise Sproull
Century 21 Prestige Real Estate - Prince Albert, SK
Prince Albert, SK Real Estate

Thanks Jane!  Well done!  I've book marked you too!

May 10, 2007 04:14 PM #14
Jane E. Haas
Jane Haas Photography - Davenport, FL
Thanks!  I saw another cool headline to add...
Try this on for sighs...
May 10, 2007 04:36 PM #15
Yvonne Brown
Century 21 Northwest - Gilbert, AZ

What a great way to jump start some inspiration! Thank you!

May 10, 2007 05:37 PM #16
Ken Kirkpatrick
Kirkpatrick, Sale & Rental Management - Killeen, TX

Thank you for the list. yes it is a good way to jump start some inspiration!


May 17, 2007 08:56 AM #17


I am all the way in Australia and these titles are Fabulous, i will use these all the time now... if you have any more i would love them.


Jan 16, 2008 09:37 AM #18
Kirsty Dunphey - College Station, TX


This sure is a fabulous list. Not sure if you've heard on the site which generates 15,000 different headings and words for agents just like the ones above.

Some of my faves from to add to your fabulous list:

Very Viewtiful!
Yeah - it's small, but who wants the in-laws to visit anyway?
So Much More than Walls, Ceiling & Floor
A Property with A Future - Yours!
Come On Down - The Price Is Right!
Home of the Week - Bargain of the Year!
Google This – “best home in area”!
A Better Position than You’ll Find in the Karma Sutra!
Heaven Is A Place on Earth
A Position with 52 Weeks Holiday!
Penguins love the cold – you don’t have to!
Do You See The Cup As Half Empty Or Half Full?
It’s Not Pretty but It Has Good Bone Structure
Dress Circle Locale, Mini Skirt Price!
More Shabby Than Chic
Who really needs to swing a cat anyway?



Jun 25, 2008 12:28 PM #19
Eric Egeland
RE/MAX SUBURBAN - Libertyville, IL

thanks for the post Jane,

A lot of great phrases...I will be bookmarking these for a later date...thank you

Jul 12, 2008 03:49 AM #20
Tracy Santrock
Fonville Morisey/Santrock Realty Group, Inc. - Cary, NC
Raleigh - Cary Realtor/Broker In Charge

I was at a loss for a frew great ideas.  Thanks for the tips.

Dec 27, 2008 07:29 AM #21
Heather Pole - Distributor Forever Living Products, Fiji

Great. I like your list. I will definetly use some of the phrases.

Jul 24, 2010 12:09 AM #22

I think they are great.  Maybe someone can help me with creating an eye catching banner for "Massage Therapy".  What can you put on a banner to draw the people in to book an appointment.  Must be clean.

Aug 11, 2010 04:07 AM #23
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