After sitting on the market for several months, this homeowner was ready for a fresh start with the help of home staging. 

The property was filled with beautiful furnishings and antiques, in traditional Queen Anne and Colonial styles very popular here in New England.  The challenge was to attract more buyers of all ages with a more generalized style that would appeal to almost anyone's tastes.

The living room, pictured below, was the most critical transformation, as it is the first room viewed upon entering the grand foyer.  It was the only room in the entire home where the expense of renting furniture was truly required. (Sofas sourced from Interim Furnishings of Framingham.)

The traditional, but specific style and darker colors of this living room are transformed with a monochromatic and airy palette.  The pair of sofas now lead the eye to the distinctive fireplace, and their size scales the space to reveal its true square footage.  Soft, cozy and inviting.  Now, even non-New Englanders looking to relocate, and buyers of all ages, can easily imagine themselves in this wonderful home.  And better yet, now this newly-defined home is competitive with brand new construction in the area.
 

BEFORE

BEFORE - Lovely, but specific traditonal style

AFTER 

AFTER New sofas and lighter color palette appeals to tastes of most any buyer

Lisa

www.BostonHomeStaging.com

Boston Home StagingTM and the Boston Home Staging TM logo are trademarks of Austin Siena, LLC.   Copyright 2007, Austin Siena, LLC.  
All rights reserved.  Republication, duplication or dissemination of this content is expressly prohibited without written permission.  
For more information, please contact 978.897.4780.

 

29 Comments on BEFORE AND AFTER PHOTOS - How RENTING just 2 Sofas in a RESALE full of furniture NOW has it COMPETING WITH NEW CONSTRUCTION.

MAY
03
2007
1 Featured Post Localism Sponsor Outside Blog Hit Router
Wow, What a difference that made, even just changing the COLOR of the furniture had such an IMPACT. Very Clever!
4:39am • #1
I think staging could work after seeing these pics...many of my clients balk at repainting or staging.  I think some homeowners take it too personally that the general public may not like their coral colored master bath or pink dining room!
4:48am • #2
139,606 Points 14 Featured Posts Localism Sponsor Outside Blog
This room looks so good with your new paint/furniture- the piano can actually be highlighted instead of blending with the dark paint.  I have a new listing, and am having a stager come look next week- it makes a HUGE impact.  Get ready for your business to explode, and congratulations- keep posting your examples.
5:24am • #3
4 Featured Posts

Wow what a difference!  You really showed that there is a simplicity to at as well as an art.  Love it!

:)

eva

5:29am • #4
276,405 Points 3 Featured Posts Localism Sponsor Outside Blog

Lisa,

I thought the original living room was beautiful - but I like Queen Anne.  I can understand your goal of making the room more appealing to a wider range of people, and you certainly did transform the look to do that.

5:58am • #5
2 Featured Posts

Hi Brian.

Thank you for your comment.

Yes, I told my client that her BEFOREs were some of the nicest around.  This is a perfect example of staging strictly to widen appeal.  

Lisa 

7:53am • #6
2 Featured Posts

Lisa, this so good!  It absolutely demonstrates the need for change to widen the appeal.  The before pictures do nothing to enhance the appeal of the room itself, and now you really can appreciate the rooms beauty, and you are not distracted by dark walls, that actuallly make the ceiling appear low.

 

Joelle Green

8:04am • #7
117,596 Points 11 Featured Posts Outside Blog
Lisa - your before and after are the most dramatic transformation I have seen to date. fabulous.
8:15am • #8
12 Featured Posts

Lisa- Excellent.  You do really great work.

AND this is a great visual to show sellers that we do not always stage beceause there is anything really anything WRONG with how they live in their home, it just does not appeal to everyone.

8:51am • #9

Lisa --

Beautiful job . . .

Tammy Kemp -- First Impressions

9:23am • #10

Lisa,

One word.....

  Inviting!

7:43pm • #11
2 Featured Posts
Very nice job, Lisa.  I love the monochromatic theme.
7:52pm • #12
119,668 Points 8 Featured Posts Outside Blog
That is a really beautiful transformation!  Pleasing to the eye, and inviting.  I didn't even realize there was a piano in the room in the first photo!  Amazing results!
8:37pm • #13
199,677 Points 1 Featured Post Outside Blog
So the piano problem really wasn't one here. Everything looks so good after - thanks!
8:55pm • #14
MAY
04
2007
2 Featured Posts

Kathleen -  Yes, the piano problem.  We discussed removing the piano, but the room was large enough to be able to leave it roughly where it was, thus saving major challenges in moving the big grand!  Plus, in the end (at least in this case), it adds great panache and sophistication to the space.

And, you are right Jeannie.  Now you can really see this great prop! 

Thank you for your comments.

Lisa 

6:02am • #15
JUN
11
2007

Lisa, as always your designs are spot-on target.  Truly, so many realtors, homeowners (and Stagers!) can learn from excellent work.  Another great job!

Leslie Olson    Leslie Olson Interiors - Austin, Texas    leslie@leslieolsoninteriors.com

10:10pm • #16
JUN
12
2007
187,187 Points 4 Featured Posts Outside Blog

Again, another fine example of the impact staging can have!

Thanks for sharing.

Kathy

6:13am • #17
457,000 Points 28 Featured Posts Localism Sponsor Outside Blog
The room looks beautiful and I think too, it will appeal to more people.   And I also completely missed the piano in the first shot, I had to go back and look.  Lovely pictures, thank you for sharing them!
8:39am • #18
LOve it! I would buy...definitely! Great job! :)
11:34pm • #19
JUN
13
2007

Hi Lisa,

WOW, what a differance! I love the wall color, excellent choice!

12:22am • #20
JUN
15
2007

Great transformation.  Much more appealing to a wider range of buyers.

 

Homes Staged by Lil

We stage homes with BUYERS in mind!

Lillianne Homes Staged by Lil
4:20pm • #22
JUN
26
2007
202,120 Points 6 Featured Posts Outside Blog

Lisa,

I love the wall color too! Big difference with the couches The chairs gave ot such a cold empty look ...

The wall color and the couches cozied it up. Very inviting!

Ginger ( Boston Native)

10:23pm • #23
SEP
22
2007
127,093 Points 5 Featured Posts Outside Blog

OMG It's a total transformation and does not even look like the same house, its gorgeous!! Great job and I am sure the homeowner were thrilled.

Phyllis Pafumi

4:27pm • #24
SEP
23
2007
3 Featured Posts
A simple but brilliant solution! It makes the room look warmer, larger and younger! This is exactly what staging is supposed to do.
12:40am • #25
1 Featured Post
Great work as usual! You always keep it to the point, neutral and stylish! :-)
3:58pm • #26
2 Featured Posts

Lisa - Beautiful transformation.  I noticed the change in paint color visually heightened the ceiling too. 

Jackie

6:46pm • #27
SEP
27
2007

Lisa,

Stunning Pics.  I was not on Active Rain when you posted originally.  Beautiful work.

Stacy

8:50pm • #28
OCT
02
2007
Lisa the transformation is stunning!  You have a signature style that is all yours!
12:00pm • #29

Leave a response…



(optional)
What does the graphic say?
 
Rainmaker_large

Lisa Kauffman Tharp - BostonHomeStaging.com

Concord, MA

More about me…

Boston Home Staging

Address: Box 1083, Concord, MA, 01742

Office Phone: (978) 897-4780

Email Me



Links

Archives

RSS 2.0 Feed for this blog

Find MA real estate agents and Concord real estate on ActiveRain.