"The Starbucks way" and the urban real estate phenomenon

In a young city like Toronto that still has to get over its warts and pimples, real estate agents are often happy when a Starbucks decide to open a new location in the area which they work and farm. The decision for Starbucks to locate in the so-called 'up and coming areas' is a harbinger of bidding wars to come. Starbucks customer base is often the young, multi-ethnic, conscious people on-the-go, and market green as the new black. On some MLS listings, agents site Starbucks as a selling feature in demanding neighborhoods with a lot of foot traffic. New Startucks often give confidence for new business owners and retailers to follow in those neighborhoods.

 Is it accurate to use Starbucks as the GPS bearing for the new areas that have arrived? How do you assess what's an "up and coming" neighborhood other than using MLS stats on housing prices?

 

 

6 Comments on "The Starbucks way" and the urban real estate phenomenon

Interesting that you should post about this.  I was driving through my old neighborhood the other day and noticed that a Starbucks had gone in.  I wondered about your topic specifically.  I remember thinking, "Hmm, I guess the ole stomping grounds are hip and happening now!"  Good post!

 

Bob Mitchell

ValueList 

05/03/2007 06:56 AM by ValueList Real Estate Services, Inc.


 

Do you think if a Starbucks goes up it's there to stay?  What about the reverse phenomenon...if an existing Starbucks goes, does it mean the neighborhood has lost its pizzazz?

05/03/2007 07:02 AM by Anne Lok (Homelife Realty One Ltd.)


Anne, outside the box thinking. I'm in a more rural area with only one Starbucks location. In a previous location, 7-Eleven was the indicator of the neighborhood. I guess Starbucks could be the latest.

05/03/2007 09:22 AM by Gary Smith, RealtorĀ® (The Michigan Group - Livingston)


Coming from the land of Starbucks, I wish they would all go away in actuality.   I think for inner city places where there are "cool" places to hang out, large brand names are not seen as all that hip.  But regardless, just a new Starbucks does not mean an area will be up and coming.  You have to look at what other aspects of our lives will be fullfilled by such a place.....for instance, here in Seattle whenever a really expensive, organic grocery store goes in, its all the hype.  The more money people are willing to spend in an area the more people will pay to get INTO that area.  Everyone wants to be near the action.

05/03/2007 06:27 PM by Tim Lenihan (Windermere Real Estate)


Tim,

I was hoping someone from Seatle will comment. Thanks for your input.

Organic retail is definitely on the hype meter.

Recently, a Starbucks sprung up in the Art and Design district in Toronto that has many proposed redevelopment and trendy soft lofts. Most buildings are historic but dilapidated. The area is full of alternative galleries and non-profit artists, and the media projects it to be the Manhattan Chelsea of tomorrow. Local veteran artists protested against Starbucks arrival, as that means their rent will go up and they will have to find alternative space to lease for their workshop. Property value has already gone up +/-15% for the past year.

05/03/2007 07:49 PM by Anne Lok


Sounds as if you need to be investing in commercial property in that area.....all the places around me start at a minimum of 2.5 million....best of luck!

 ps....you might consider getting your certificate or license in selling business opportunities....could be a good start!

05/04/2007 01:16 AM by Tim Lenihan (Windermere Real Estate)


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Real Estate Agent: Anne  Lok (Homelife Realty One Ltd.)
Anne Lok
Toronto, ON
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