Marketing

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74% of the public use the internet once a month 

Here is how you can take advantage of this.

1. Establish trust. Make sure your products and services live up to their claims. People are more willing to try competing brands.They're also more likely to spread the word about those experiences, good and bad.

2. Be inviting. Make sure your site is easy for people to access and use. Offer visitors the ability to enlarge the size of fonts and photos; keep the design simple, not cluttered; display your privacy policy prominently; and make sure content is written in concise, understandable language.

3. Provide relevant information. People pay attention to advertising about products and services they've decided to purchase. And they're very willing to go online to find out more about those products and services, whether they heard about them from a friend or were motivated by ads in other media.

4. Don't waste their time. People view the Internet as a tool to help them accomplish tasks and lead better lives. Prepare your landing pages to reflect the search terms.Internet users type in so they don't hit the back button to return to the search engine results page.

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