When the time came for us to rethink and revamp the home page for the Ticor Title & Escrow Northwest website, we brushed up on our minimalist aesthetic sensibilities and went straight to Google analyitics. Why? We've been tracking the pageviews on our site for many moons now via Google analytics and there are more little nuggets of info in there about our users' preferences and behavior than you can shake a stick at. This made it really easy to determine what to keep on the home page and what to toss out.

What did we specifically look at? Well Google has a nice overlay feature that shows you your site with an overlay of where people click (and how many times they click). In our case, we noticed that people clicked on our link to the Ticor Dashboard quite a bit. On the contrary, the overlay also showed us that there were several icons taking up space on the left that weren't getting the clicks that we had originally thoght they might. So, they're gone now. No need to waste space with them. And no need to bother our users with them if they don't click them anyways.

Another simple yet great analytics metric we looked at when revising our page was the top content section (the pages that specifically get viewed the most). We took those top pages and put direct links to them in the upper left hand corner of the page. When you think about it, there's no sense in making it hard for our clients to get to where they're going or distracting them in the process. They're on our site for a purpose and we just made it easier for them. Let's face it. We're a title and escrow company. Our clients are not on our site to kill time. They need to place orders, request customer service, find research tools and marketing solutions, and move on. Is the new look a winner? Time (and google analytics) will tell!

How do you get google analytics? find out here

Enjoy!
Matt Sweet
IT Marketing
Ticor Title