YEA......It Worked!!
I listed this particular home about 3.5 months ago. The home was built in 1997 but the sellers have made alot of upgrades. Very well maintained and the seller is a wonderful decorator. Looks like the inside of a magazine. But the outside...like any other 2 story home. The same plan that you have seen in several other subdivions. I posted the property and as well as I could explained how beautiful the home was inside. The price had been reduced once during this time so it was priced competitively. I could not understand why it was still on the market. The kitchen is gorgeous. They have completely refurbished...1997 home but they have installed new cabinets, granite countertops, tile backsplash, stainless steel app., etc...So I decided on the MLS to display the picture of the kitchen instead of the front of the home. I had to get the agent's attention! On our MLS the main image is always a picture of the home. I had told the agents in the office about this home but it was only when I placed the picture of the kitchen I had one ask, "did you know your main image on mls is of the kitchen"? I told her yes and then she went on the say the house was gorgeous! She said from the outside she was not expecting that on the inside.
I changed that picture about 4 days ago and it has been shown 4 times since.
I got an offer today from an agent that showed it today. Putting the different picture on the MLS might not have made the difference....but I think it did. I think sometimes when we are scanning the homes from the main image on the MLS and we are looking something a little different for our clients we may skip over the properties that look the same. I think putting that picture made the agents stop and take a look at the inside of this property.
If your listing looks like all the others on the street but you know is more awesome on the inside....display the inside.
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