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Way back when, Sonny, we use to do open houses.....

By
Real Estate Agent with Sabinske & Associates, Inc. (Albertville, St. Michael)
I remember in the way back days (anyone remember that phrase??) , I used to get ready for open houses by first placing an ad in the paper, putting together flyers, getting them out to the neighborhood, knocking on doors and preparing food to get buyers in the door, setting up signs either the night before or early in the day and hoping for good weather. That was just two short years ago. Now, I throw an ad on the MLS and 50-60 other websites with the click of a couple of computer keys, tell the sellers to tell the neighbors and if I throw food in the car, it's for ME! Opens are a thing of the past! I will hold one open if the seller is alive and kicking...kicking me in the butt to do one. But, only if it is in the first week it is listed. Life has changed. I miss the "open house" experience, but have come to learn that today's savvy buyer is not interested in them anymore. If, and when, they want to see a house, they will do it on their timetable, not yours. So, if you are still running your real estate business model based on two years ago, it's time to re-examine your business practices and get up to speed.
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The information contained in this blog is believed to be true and correct and while every effort is made to ensure that the information is as accurate as possible, the author of this blog, and its comments disclaim any implied warranty or representation about its accuracy for any particular purpose. All information is copy written and the property of Suzanne McLaughlin.. 

For more information about real estate values in your area, give me a call or email me at 763-497-1870 or mclaughlinhomes@gmail.com  

Suzanne McLaughlin

Sabinske & Associates, Inc.    

When you need to buy or sell in St. Michael or Albertville Minnesota, or anywhere in Wright County, Sherburne County or Anoka County or Hennepin County, give me a call! 

Richard Weisser
Richard Weisser Realty - Newnan, GA
Richard Weisser Retired Real Estate Professional

Suzannw...

We don't do public open houses anymore ... they just don't work in our area!

Jan 23, 2009 03:51 PM
C Tann-Starr
Tann Starr & Associates, Inc. - Palm Bay, FL

I do all of mine RSVP and usually schedule it for an hour. If I am expecting someone, I'll stay longer, but it seems I spend more time staying in contact with people on-line. The serious buyers tend to make an appointment to come into the office or ask me to come to a location convenient to the both of us. :-)

Jan 23, 2009 04:02 PM
Janice Roosevelt
Keller Williams Brandywine Valley - West Chester, PA
OICP ABR, ePRO,Ecobroker

I jsut need to get some sellers to understand this, it is so true.

Jan 23, 2009 10:47 PM
JL Boney, III
Coldwell Banker - Columbia, SC
Columbia, SC Real Estate

I still do a great deal of open houses, and I have had success using them. I always have plenty of info on the house, the community, and I have cookies.

Jan 24, 2009 03:14 AM
Gary Woltal
Keller Williams Realty - Flower Mound, TX
Assoc. Broker Realtor SFR Dallas Ft. Worth

Hi Suzanne. I have found Open Houses hit and miss, and they definitely if they work to pick up buyer leads, not sell THAT house.

Jan 25, 2009 06:13 AM
Jen Olson
First Weber Group Realtors - Marshfield, WI

Suzanne-

I am of the same mindset about open houses.  I tell sellers up front that unless they request an open house, I normally don't hold them.  I know that in some markets they are still the way to go, but not here!  I am glad to hear that someone else feels the same way!

Jan 25, 2009 02:19 PM
Russel Ray, San Diego Business & Marketing Consultant & Photographer
Russel Ray - San Diego State University, CA

I'm in the Warren Buffet school of thought here: "If everyone is doing something, do something else." That can be reversed: "If no one is doing something, do it."

I have 19 Clients who are being very successful in creating their own niche markets because they do Open Houses. One of them has been a Realtor since May 2005 -- we'll call him Mr. M. Al of his escrows have come from Open Houses. He did not have any listings when he first started, so I told him to ask around the office to see if anyone would let him hold their listings open. You should have seen how many people jumped at the opportunity. Now that tells me two things:

  1. They were too lazy to hold open houses.
  2. They still thought holding open houses was useful, as long as someone else did it.

Here in San Diego, people go to open houses waaaaaaaaaay before they ever sign with a Realtor. Consequently, Mr. M has become quite adept at signing them up as Clients when they come to an open house without representation.

There seem to be two types of agents who hold open houses here, using the 80/10/10 rule (a subect of the 80/20 rule):

  1. The very new agent - 10%
  2. The very old agent - 10%

The other 80%, those not too new but not too old either, have decided to look for the pot of gold at the end of the rainbow. News flash: It ain't there.

Don't neglect personal, face-to-face meetings, especially at open houses. If one doesn't know how to hold a successful open house, there are lots of people who know.

Jan 25, 2009 09:24 PM
Chuck Willman
Chuck Willman - Alpine, UT
NewHouseUtah.com

I changed my tune on open houses. I do them at bank owned properties and then escort those that don't have agents to other like-value listings. It has been working for me.

Jan 26, 2009 02:19 AM
Suzanne McLaughlin
Sabinske & Associates, Inc. (Albertville, St. Michael) - Saint Michael, MN
Sabinske & Associates, Realtor

Great comments all!  I have bank-owned listings myself, Chuck, and thought about trying that...this may be the time.  However, the thought of being in a house that is hovering around zero for an hour doesn't exactly appeal to me!!!!!

Jan 26, 2009 11:55 PM
Don Sabinske
Don Sabinske, Sabinske & Associates Inc. - Zimmerman, MN
Sabinske & Associates Inc.

You have the best luck at open houses.  Go get them this weekend during National Open House Weekend, and good luck! 

Apr 08, 2010 05:11 PM
Marshall Enterprises
Marshall Enterprises - Saint Michael, MN
Antiques, Lawn Care, and Trashouts

I like the anonymous school of thought here.  Just buck the trend and do something different!

Apr 24, 2014 07:29 AM
Suzanne McLaughlin
Sabinske & Associates, Inc. (Albertville, St. Michael) - Saint Michael, MN
Sabinske & Associates, Realtor

I am going to be holding open houses all summer long.  I haven't done it for a while either.

May 08, 2014 04:30 AM