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Pictures equal Power

Over the last several months we have all heard the imortance of quality content and also how imperative it is to add pictures to our listings. We have also found many articles on how to take the perfect photo and what to use to accomplish these things. With the slow down in the real estate market this has become even more critical.

I Just finished reading an email from Point2 Technologies that talked about photographs and how they increase the interest of consumers on listings. The study concluded that listings with no photo received .02 percent of the amount of interest as listings with over 21 pictures.

They also concluded that listings with 21 or more pictures receive 55 times the number of page views, 27 times the amount of interest and 898 the number of leads as a listing marketed with no pictures. These stats were rather staggering to me.

So, how many pictures do you place in your ads?

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Posted by Jeremy Blanton ActiveRain Corp. on 01/23/2009 10:24 PM

Comments (25)

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25 Comments on Pictures equal Power

JAN

Hi Jer! WOW, those ARE some staggering stats! I put the max number on almost all of them and enhance my Realtor.com listings (which isn't bringing a whole lot of traffic anymore) however, I do believe Point2's stats for their websites.

Debe in Charlotte

Jeremy, Those are amazing numbers. I completely believe it because when I am shopping for something, I want as many photos as possible. Just think of the AR gathering posts, don't you love the posts with as many photos as possible to see all the details and friends, I know I do. Thanks for sharing this with us.

Jeremy- I printed out that page from point 2 and made a power point slide of it to show sellers that listings need a lot of photos. My goal is to fill to the max for point 2 and vflyer. IT is amazing, those stats!

This is absolutely true in my eyes Jeremy.

I know for a fact that my buyers skip right over listings with no pictures and dont even consider them.

I use up the maximum 15 photo slots allowed in our MLS on all my listings, and I take a lot of time getting the right shots.

Shocking stats though and a huge motivator for Listing agents to list more pics!

Hi Jeremy,

Good info. When you say ads, I'm not exactly sure what you mean? We no longer do any print media, period.

As for online we try to use as many as we can, up to 25 now on Realtor.com, right? At least that's what I think it was the last time I checked . If for some reason we don't have that many on the specific property there are always more ways to "sell the sizzle"...i.e. area photos, association amenities, etc.

For me it's a about "just don't tell me, but show me", you know what they say about photos being worth 1,000 words, right?

I generally place as many pictures as I can. Our MLS is restricted to 10 but outside MLS I usually post at least 20.

Jer...

Especially in this age of inexpensive quality digital cameras there is no excuse NOT to take plenty of photos!

JAN

Jeremy those are interesting statistics. We generally try to post between 8 and 12 photographs when possible. I do NOT however take my own pictures. We have a deal with several professionals who specialize in property pictures and the time saved and the pictures quality are worth the very reasonable fee!

I am not an agent, but I know what pictures do for my business. I try to jam my web site with as much as I can!

HI Jeremy, did you know that point2 is now working with firefox and safari? It made my day.

I new having photos gave a listing more visibility, but I didn't realize how much more. Bottom line - take plenty of photos. Thanks for pointing this out.

Jeremy - the simple answer, as many as I feel show the features of the home or land that I am listing. I try not to have too much overlap in my photos. Recently it has been a dozen or more, after all, digital "film" is pretty cheap.

Hi Jeremy. It seems like a strange comparision.

There is a lot of area between no pictures and 21.

I usually put in about 9 pictures.

Seems about right.

Ken

Hey - reading about a house is like reading about singing - its not quite the same. Stats are great.

We are required to put a front picture in our listings to make it active! After that one I take pics of all of the rooms and mechanicals and of course the outdoor pics. They usually total at least 21 pics, depending on the size of the house. We are allowed 99 pics on a listing in our MLS.

Jer,

I have seen that the more pictures I add to my listings the more viewings/interest I get. Thanks for re-enforcing this fact.

Jeremy~

I still find it amazing that many agents place NO photos on the MLS listing- the very backbone of the listing agreement! Our MLS will allow 16 photos- I use all 16 slots to balance the listing in image view. Point 2 allows for more... I try to maximize the quality and quantity of images everywhere possible.

Lighting, Composure, Highlight Best Features.

Real Estate In Miami // Mott Kornicki // Associate | Broker

Aventura // Bal Harbour // Sunny Isles Beach • Florida

Hi Jeremy, I just started going through my pictures to make sure they had their own URLs because I know what you say is true. Hope to see you soon -

Wow 21 is a lot of pictures for most houses. I would need a mansion to accomplish this. Thanks Jeremy.

Jeremy-Our MLS allows us to put in 30 pictures, it amazes me that many agents can't even put in 10 pictures. Great post.

SSHHHOOOO! That is a big difference. I think I will start taking more pictures. Thanks for the post.

Hi Jeremy, I generally put about 8-12 pictures in my ads. 21 sounds like a lot to me.

JAN

Pictures are definitely important to buyers as they're seeking to look for house they want to actually see.

FEB

Many thanks mate !

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