In reading the Most Recent post by Jim Crawford-
Jim Crawford ~ Atlanta Real Estate-ABR E-PRO
Buying the Listing! Understanding Deceptive Listing Techniques. -
I needed to follow up as he sparked a controversial subject and one that it seems to be the in my own area seems to be the practice-,It amazes me when I look at the daily updates posted on the MLS board. I can pick out immediatly who the culprits are- It's the Same Agents- From the Same Agencies- Over and Over Again-
They are making false promises to sellers about the current market and what They can sell their home for- only to have the home sell 6 to 8 months later for 30% Less.
What are these agents thinking?
My question to them is:
Do you really need the signs out on non saleable inventory? Do you think that to list 20 homes is a contest of abilities? It isn't. A professional agent is the one conducting the interview to see if they are taking on a salable home into their inventory. A professional Real estate agent, will in fact turn a listing away and in some cases encourage a seller Not to sell.
What we as Real Estate professional must remember is: Overpricing can result in lawsuits- Overpricing can often cause hypocrisy- Overpricing can cause a stale reputation-Overpricing can help your neighbor sell their home-Overpricing often misleads sellers-Overpricing can frustrate selling sales associates Overpricing can frustrate brokers and sales managers-Overpricing can frustrate sellers-Overpricing can frustrate buyers-Overpricing can result in NO showings-Overpricing can result in losing listings Overpricing usually results in NO SALE-Overpricing can result in the termination of a Sale
The Professional listing agent's goal is to see if the seller:
•1. Is motivated to sell a home
•2. Understands what the current sales that have taken place in the last 3 months
•3. The seller is willing to price the home at a market price or below.
•4. Realize they'll have to make concessions on price, and contributions toward buyer's closing costs.
•5. Is aware that appraisal may have limitations.
The Pricing a home has never been more important than it is today-because of the harsh market we are in, Our Pre- Foreclosure market is 2 in every 5 homes on the market- Short Sales are over running our market, with Sellers just walking away from their obligations, The last thing we need to do is make promises we can not keep- We need to be totally honest and ethical to the public we serve. We are doing a total injustice and breaking the law-
Patricia, you have articulated the ramifications of overpricing in a very salient manner. Honesty, ethics, and integrity are all encapsulated in pricing a home properly at its fair market value. Unfortunately, those who inflate home prices during the listing interview frequently win over those who are honest. The five-point description of the Professional Listing Agent's goal is terrific. I am going to make copies and hand it out at our next sales meeting. Jim Crawford's blog is excellent. I, too, would like to know what some of those culprits with a penchant for overpricing listings were thinking. Thanks for addressing such a timely topic!