In reading the Most Recent post by Jim CrawfordReal Estate Agent: Jim Crawford ~ Atlanta Real Estate-ABR E-PRO (RE/MAX Greater Atlanta)
Jim Crawford ~ Atlanta Real Estate-ABR E-PRO

Buying the Listing! Understanding Deceptive Listing Techniques. -

 I needed to follow up as he sparked a controversial subject and one that it seems to be the  in my own area seems to be the practice-,It amazes me  when I look at the daily updates posted on the MLS board.   I can pick out immediatly who the culprits are- It's the Same Agents- From the Same Agencies- Over and Over Again-

 They are making false promises to sellers about the current market and what They can sell their home for- only to have the home sell 6 to 8 months later for 30%  Less.

 What are these agents thinking?

   My question to them is:

 Do you really need the signs out on non saleable inventory?  Do you think that to list 20 homes is a contest of abilities?  It isn't.  A professional agent is the one conducting the interview to see if they are taking on a salable home into their inventory. A professional Real estate agent, will in fact turn a listing away and in some cases encourage a seller Not to sell.

What we as Real Estate professional must remember is:   Overpricing can result in lawsuits-   Overpricing can often cause hypocrisy- Overpricing can cause a stale reputation-Overpricing can help your neighbor sell their home-Overpricing often misleads sellers-Overpricing can frustrate selling sales associates   Overpricing can frustrate brokers and sales managers-Overpricing can frustrate sellers-Overpricing can frustrate buyers-Overpricing can result in NO showings-Overpricing can result in losing listings   Overpricing usually results in NO SALE-Overpricing can result in the termination of a Sale 

The Professional listing agent's goal is to see if the seller:

•1.       Is motivated to sell a home

•2.       Understands what the current sales that have taken place in the last 3 months

•3.       The seller is willing to price the home at a market price or below.

•4.       Realize they'll have to make concessions on price, and contributions toward buyer's closing costs.

•5.       Is aware that appraisal may have limitations.   

The Pricing a home has never been more important than it is today-because of the harsh market we are in, Our Pre- Foreclosure market is 2 in every 5 homes on the market- Short Sales are over running our market, with Sellers just walking away from their obligations, The last thing we need to do is make promises we can not keep- We need to be totally honest and ethical to the public we serve. We are doing a total injustice and breaking the law-

 

 

 
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4 Comments on Do you really need the signs out on non saleable inventory?

JAN
25
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Patricia, you have articulated the ramifications of overpricing in a very salient manner.  Honesty, ethics, and integrity are all encapsulated in pricing a home properly at its fair market value.  Unfortunately, those who inflate home prices during the listing interview frequently win over those who are honest.  The five-point description of the Professional Listing Agent's goal is terrific.  I am going to make copies and hand it out at our next sales meeting.  Jim Crawford's blog is excellent.  I, too, would like to know what some of those culprits with a penchant for overpricing listings were thinking.  Thanks for addressing such a timely topic!

12:22pm • #1

Thanks for posting.  This is very true in our field.  I hate seeing all of the overpriced listing and then talking to the sellers when the listing expires.  There agent didn't do much for them when it comes to understanding the current marketplace or key on their motivation to sell.

1:29pm • #2
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I like your list, thanks for the post. Reality is that for every listing you and I are willing to walk away from due to a seller being unrealistic, there are at least 50 other agents that will take the listing at any price and I don't see this changing.

3:58pm • #3
FEB
02

Pattie,

Great post, Jim's post has been running around in the back of my mind (a dark and scary place) for a week now. Glad I'm not the only one a little frustrated by what's going on here. If I lose a listing to you because you closed better or struck a cord with the seller (or just 'cause you're you) great for you, but losing the listing to a lesser agent when my sin was telling the truth has been driving me crazy. Have I ever over priced a listing? Sure I have. Taken a listing when I should have walked ? Yup a couple. But come on last week a house expired after sitting at the same price for over a year & was relisted for $100k more. The same company over and over, they're just on a listing drive. I think they do it just to get a free lunch on the Broker at the end of the month.

I know one thing You & I will be looking back in a few years going remember when and most of them will be out of the biz. I just feel bad for the seller they hurt along the way.

Curtis

12:06am • #4

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Patricia "Pattie " Romano Your HomeTown Realtor 609 312-9043

Manahawkin, NJ

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Specializing In All your real estate needs,Through-out Ocean County New Jersey,Manahawkin, Stafford, Little Egg Harbor,Tuckerton, Long Beach Island, ForkedRiver,Berkeley, Lacey- www.soldbypattie.com Pattie Romano"
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