Multiply your efforts by marketing new home properties to local affinity and social groups.

Individuals and companies that offer specialized services serve "niche markets" and usually well compensated; and usually at a premium price compared with those who attempt to be everything to everybody.

The truth is, there are just too many different types of groups and the individuals that belong to them, to effectively target and reach them all.

At the highest level of skilled selling, resides a secret ingredient that reaches far beyond any other forms of marketing - social networking.

Networking with members of a local trade association might induce a favorable response for your sales proposition.

Web 2.0 and social media platforms may make it easier to identify these groups and classes of individuals via the internet, ultimately it is your responsibility as a sales professional to penetrate and assume an active role within the group's identity.

Here are some examples of affinity groups that you might consider targeting when you are planning your next new home marketing campaign:

• Bankers, Loan Officers, Insurance Agents
• Accountants, Lawyers, and Doctors
• Real Estate Professionals
• Local Union, Rotary, and Business Counsels
• Social Service Providers: Police, Fire Dept, Emergency Crews
• School and Church Staff
• Small, Medium, and Large Business Owners and Management Teams

Initially, it may appear difficult to get inside the circle of influence within these groups of prospects.

Once you are able to build a few relationships from within these groups, you'll find the same strength in numbers that once worked against you, can now be leveraged for new home sales via referrals.