Social Media Networking is Growing my Business!
I never would have thought that social media would have worked for the line of work that I am in... ever!
I used it in the past rarely to connect with friends who moved away after college and family in Florida and it has turned into a monster referral source for me and my company - Facebook mostly.
Now, I have to tell you that I am a Title Insurance company so we never market to the end consumer but the key has been that I market myself as a Realtor in the area and or a Mortgage Expert so people come to me with questions or want me to list their home or refinance their mortgage.
It has worked wonders in referring business to my clients and potential clients in whom I get the title business from and build relationships with my clients that I otherwise never could have. Imagine your title company calling you from time to time with slamdunk referrals! Priceless... literally!
I highly recommend joining Facebook, creating groups on their in your field as I have (be my friend lol). I also recommend joining local sites (like for me) http://www.motorcityconnect.com or creating your own website as I have http://www.keithstonehouse.com by Henry Joshua of http://www.dot-sign.com (who has done a lot of my Realtor clients site for them) and http://www.michigiganrealtormasterminds.collectivex.com The SEO has gotten me more calls than I ever would have imagined on all topics from land contracts, quit claim deeds, providing title for sellers/buyers, searches, questions, etc... actually marketing to the end consumer without realizing it.
In 2007 I referred out nearly 20 referrals and 13 of them closed from Social Media Marketing / Networking. In 2008 I referred out nearly twice as much and I am looking to do even more in 2009 as I build Broker Opens with Clients and First Time Home Buyer Seminars... oh wait, did I mention that I am a Title Insurance Company?
There is a light at the end of the tunnel in Real Estate marketing in these trying times and it's on the web if done correctly!
Thanks,
Keith Stonehouse - Franklin Title Agency http://www.franklintitleagency.com
office 248-564-4022 cell 248-894-4785 email keith.franklintitle@yahoo.com
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