Shift by Gary Keller, His Tactics are Bringing Results

Managing Real Estate Broker with RE/MAX Integrity OR#200608197,CA#01723796

I haven't been blogging much lately. No, I didn't quit real estate. The thought has never occurred to me. When things get tougher, so do I.

What am I doing to deal with the market down turn?

First and foremost I got a black lab puppy, Jack, for Christmas.  I am spending more time walking, enjoying the spectacular scenery in Del Norte County and I'm making it my mission to share what my county has to offer longtime residents and newcomers alike.

Second, I read Gary Keller's new book, Shift.  I have implemented only a few of his suggestions and they have made a world of difference in my business.

I am rereading the book now and highlighting and prioritizing the rest of his tactics into my business.  I honestly believe 2009 is going to be my best year ever, and yes, our market is down, but I'm not.

The tactics I have instituted:

  • Set-up lead capture forms on my website - I never felt this was necessary, but his argument for doing so set me straight.

  • Give something of value away free so clients will register. Go to my website and click on the foreclosure button or click on the foreclosure button below if you want to see what I've instituted. It's working better than I had hoped.

  • Focus my energy on results - the only way you can do this is to monitor what is working and change what isn't.

That is all I have implemented so far, but there's a lot I'm going to add and when I do, it's going to be crazy busy, right now it's just getting busy. 

Today I had a call from an agent .  Her client is registered on my website to receive my foreclosure alerts. The client emailed this agent and asked her to show her the listing that Fran emailed to her!  This agent is someone I like very much and she trusted me enough to let me know who the client is (I have her clients contact info and the agent and I work for different brokers).  The agent was unaware of the listing her client wanted to see, so I helped her find it in the MLS. 

Since instituting my lead capture forms on only two of my webpages, my website hits have doubled from 1000 a week to 2000 and I have captured about 20 leads. I expect to convert some to believers in Fran's customer service and the value I bring to the transaction. 

So, I have Jack to slow me down and help me smell the roses, and Gary Keller and Shift to keep me in the game, no, to keep me at the top of my game.

If you haven't read Shift, you need to.

Del Norte County foreclosure listings    Del Norte County luxury home listings    Del Norte County MLS  Del Norte County custom home listings

I am here to assist you with your real estate needs!

 Fran Gatti Del Norte County Real Estate Agent Brought to you by Fran Gatti at  REMAX
Bus: 707-464-5400, Cell: 707-218-8162
My Blog: Fran's Blog
Fran is the #1 buyer's agent for 2007 and 2008 per CCMLS

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No one sold more homes in Del Norte County in 2012 than Fran Gatti. Put Fran to work for you!


 Fran Gatti

Brought to you by Fran Gatti at  REMAX
No one works harder for you! 
Bus: 707-464-5400, Cell: 707-218-8162
My Blog: Fran's Blog
CA lic 01723796



This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
Real Estate Sales and Marketing
RE/MAX Active Rain Bloggers
Real Estate Rookie
Learn to be a Top Producing Listing Agent
POSITIVE ATTITUDE for the Weary Soul
SHIFT - It's not about the market, it's about what you do!
crescent city ca real estate professional

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Ursula Lowther
Keller Williams Realty First Atlanta - Covington, GA


I thought I would make a suggestion on your book. I have taken my Shift Book and my MREA book up to Staples and or Office Depot and had them spiral bind it. This makes it easier to write notes and reference in. It costs about $6.00 or so and well worth it. It makes it easy to review and highlight and make notes in.

Hope this helps.

Jan 28, 2009 04:24 AM #64
Keller Williams Realty - Austin, TX
Over 2,000 homes sold…..

Excellent post.  I am teaching this book on a chapter a month to agents in Austin and loving it.  The sad part is that some just don't get it even if you show them the numbers.  Dude.....take half of your competition out of the market of any industry and you will be on top of the time.

Jan 28, 2009 06:46 AM #65
Keith Pound
Realtor, Auctioneer - Louisville, KY - 502-645-5950

Thanks for the post, I have read MREA, but need to get SHIFT, been doing a lot with foreclosures myself. Added registration to my site also and getting several leads myself. 

Jan 28, 2009 12:39 PM #66
Debbie DiFonzo
Debbie DiFonzo - United Country VIP Realty, SW Missouri - Lebanon, MO
Lebanon MO and Buffalo Missouri Real Estate

I have Shift sitting here - haven't started reading yet. I've given lots of thought to forms, but have hesitated. I've been to your site - great job Fran!

Jan 28, 2009 03:46 PM #67
Scott Gephart
The DELTA Group @ Coldwell Banker Pro West Real Estate - Medford, OR
CRS - Medford Real Estate

I have just ordered Shift. I am sure it will be awesome just like his 2 previous books.

Jan 28, 2009 04:18 PM #68
Retired Notworking
Tallahassee, FL

Great post. I enjoyed Shift and also the Millionaire Real Estate Agent. They are both full of practical advice and it's probably time ro re-read them.

Jan 28, 2009 10:17 PM #69
Marie LaVoise, CENTURY 21 Platinum Properties
CENTURY 21 Platinum Properties - Clarksville, TN

Great Post and Great Book! Shift is the best book I have read in a long time.

Jan 29, 2009 01:13 PM #70
Doris Barber
Doris Barber - Business Support Specialist - Gaithersburg, MD
Business Support Specialist

I just started reading "The Millionaire Real Estate Agent" last night.  I guess I will have to read "Shift" as soon as I am finished :-)

Jan 29, 2009 01:59 PM #71
Gina Zimmerman
North Eastern Group Realty - Fort Wayne, IN
Fort Wayne Real Estate

Okay, now I am excited to spend my Friday night reading Shift instead of sitting in a movie eating popcorn.  Thanks for the information on your foreclosure button.  So many hits on your website makes me realize that I am with the wrong company.  Appreciate your getting me off my butt:-) 

Jan 30, 2009 08:25 AM #72
Kelly Young
The Platinum Group Realtors - Colorado Springs, CO
Colorado Springs Real Estate ~ 719-226-0126

Fran, great post and many thanks for the recommendation on Shift.  It sounds  like a great read and could not come at a better time.  Wishing you much success...

Feb 03, 2009 05:07 AM #73
The Mode & Durham Team
Keller Williams Realty - Elk Grove, CA Homes for Sale - Elk Grove, CA
Real Estate Made Simple

Great book!  We are starting a Shift Book Club at our office tomorrow...I can't wait.  I've read the book twice and am starting on my 3rd time...each time I get more out of it! 

And I love your idea about the foreclosure button.  We list a lot of REO properties and I never thought of using a button like this and capturing the information!  Thanks for the suggestion.  I'm going to give it a try right away!

Feb 03, 2009 03:52 PM #74
Fran Gatti Licensed in CA & OR
RE/MAX Integrity - Medford, OR
Managing Principal Broker - RE/MAX Integrity


That foreclosure button has overwhelmed me with leads. Give it a try, but set a system in place to handle the leads so you don't lose them.

Thanks for reading my post,

Feb 03, 2009 03:58 PM #75
Joshua Hagan
Century 21 Exclamation Realty - Rogers, AR

sounds like it is a good book, and after ready many of the posts i think i will go buy it.

Feb 10, 2009 03:52 AM #76
Sharon Harris
Keller Williams Keystone Realty - Hanover, PA

This sounds like a must read. I am going to get ahold of this real soon. Thank You

Feb 11, 2009 01:45 AM #77
Charlie French
Exit Five Star Realty - Frederick, MD

This is one of my top ten books to read this year, thanks


Feb 12, 2009 07:53 AM #78
Jimmie Sims
Keller Williams Realty - Burlington, NC

The shift book is great. Have you thought about a shift bookclub? Great way to get the shift spread thru out your office.

Feb 12, 2009 10:14 AM #79

Fran, it's wonderful to see that you've not only read the book "Shift", but embraced it's contents.  Sounds like you will have a great year in 2009!  I just spoke to a broker of Coldwell Banker who bought the book for all of his agents to read and use.  The only thing missing for you and the CB agents is being with Keller Williams!  Best of luck in 09 and enjoy Jack! 

Feb 15, 2009 01:34 AM #80
Marian Gregor-Ann
Keller Williams - Ann Arbor, MI
Arbor area Real Estate

Hi Fran, I got to this post from your post on " is it worth paying for the enhanced package?"  Anyway, Congrats on Jack! I also have a Jack (actually, Jackpot). Although my boy is a chestnut red 1,750 lb HORSE!!!  I'm so glad that you have found out about the SHIFT book. It is awesome, isn't it?! Kudos on implimenting some of the tips. Like a previous poster I had my Shift book sprial bound. It is annotated w/ lots of yellow highlighting!  Gary Keller is a brilliant thinker. He has a knack for getting to the heart of a matter. I was fortunate to see him at the first Shift tour (which was in Michigan). We have a weekly Shift book club that meets each monday. Agents from many different companies attend. We all help each other succeed! Here's wishing you continued success.

May 26, 2009 06:21 AM #81
Dana Faircloth
@ Home Realty - Fayetteville, NC

Hey Fran,  Just got both books----I can't make up my mind which to read first!! I also have Top Producer and I'm working on my website to add the foreclosure button. Thanks for the info.

Oct 15, 2009 03:26 AM #82
Francis Miele
Miele Realty - Marlborough, MA

Hi Fran,

I've read alot of real estate books but this one I'll definitely buy. That's for your tips and great web site.


Oct 25, 2009 06:36 AM #83
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Fran Gatti Licensed in CA & OR

Managing Principal Broker - RE/MAX Integrity
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