The future will be about managing the information.
The real estate industry is awash with information. It's everywhere........ you can search to your hearts content and find 'information' up the wazoo........
Thus, it's not a matter of the availability, but rather a matter of distilling the information, which will be demanding.
This is one way brokers differentiate themselves from other brokers: Those with access to the best information win.
I guess this spiel about 'information' takes on a lot of different shades, and you can interpret this to mean numerous forward thinking trends. But seriously,the accessibility that the local market has to the information usurps what was early on the strongest asset of the 'brokers'...their exclusive information. Now any and all information is available anytime, anywhere, to everyone.....there are no limits.
The exclusivity of information is evaporating due to the advances in technology. The expense associated with brokerage won't be as related to the high price of owning the 'information,' because our customers will have similar access. The true expense, and thus, the true virtue of the broker is her expertise with the management and analysis of the information, and the experience of completing a transaction. You've got to become a 'master of the deal.' How experienced, how nuanced, how creative, how able are you to provide a winning experience?
I believe that as the information saturates the market, the true skills of the new generation of brokers emerge.
Please, I'd like to hear your thoughts. More to follow on this discussion about the future of information and its effect on the industry.
Matthew
www.facetrealestate.com
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