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Understanding Keywords Can Help You Maximize Your Web Traffic

Understanding keywords to maximize them in your website will drive traffic to you. According to Wordtracker, correct terms for your area/ niche market may not always be the right thing to do. This can be further substantiated if your blogs or websites are never found, or consumers never do find you. But if you understand how your consumers are finding you, understanding what they are ultimately searching for, then you could pierce through the veil, apply more of what they want throughout your online presence. Not knowing what keywords are often used would put you at a disadvantage for Search Engine Optimization in your market.

There are tools you could use to drive more traffic to your online presence:

Free Google Analytics - Create a Google account and track detailed statistics about the activities on your website. I specifically like:

- Content Overview - which shows what pages are most viewed
- Keywords - to understand what keywords are used by consumers to find your site
- Traffic Sources - to identify where the traffic sources are coming from (organic or referrals).

Sign up for a Free Google Analytics account here. Read also, my previous Featured Post on Sign Up For Free Google Analytics tool.

Along with the Free Google Analytics tool, you can use Google's Keyword Tool to experiment with new keyword ideas.

Google Keyword Tool

There are many information you could digest from the Search results page.

(1) You could see an approximate search volume based on the keyword you entered.
(2) You could see other alternatives keywords used in searches and how many times it was used.
(3) Play with the drop-down menu. You can select Broad, Phase, Exact and Negative to see the different search results.

Finding relevant alternatives of Google Keyword Tool

Google uses these results to figure out how much to charge for their AdWord campaign (pay-per-click) but you could certainly study the keywords consumer use for your market.

When you understand the keywords that are used in consumer searches, you could use them to build quality blog contents, title your blogs and headlines with them. Through your keywords, you could build a successful online presence.

Tip: I am a niche market marketer. I do not like vast and generalization. It takes too much time and energy to get where I want to be. I prefer to use niche markets and target concentrations to focus on what buyers and sellers are searching for.

WordTracker is a paid subscription even though you can sign up for a 7-Day Free Trial. Find relevant and alternative keyword searches in your area.

Read also a previous post on Increasing Your Rankings with some House-Keeping Tips. It took me 8 hours to read Karen George's blogs, shifted through some important tips in making my blogs easily searchable by Search Engines. This might be your short cut to success.

Note: All contents are original. Consider subscribing to my blog for more business building ideas. It is my intentions to bring you tips and ideas to help you grow successfully. I want to ensure the worthiness of your time subscribing to my blog. Click on the icon if you are an Active Rain member.

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I proudly serve and sell real estate in the northern suburb cities of the Dallas metroplex. If you are thinking about purchasing or selling your home in neighborhoods of Frisco, Plano, Dallas, McKinney, Allen, Little Elm, Prosper, Celina, Richardson, Dallas M-Streets, Dallas White Rock Lake area and other surrounding areas and more importantly, want to work with a local area expert, contact me at your earliest convenience.

It is a competitive market, hence it is important that you choose to work with the realtor who knows these communities like none other. I employ a systematic market approach in selling your home - an intentionally unique proposal that most real estate agents do not use. If you care to be on your way to a successful closing, contact me immediately to see how different my proposition will be.

Contact:
Loreena Yeo
Realtor®/ Broker of 3:16 team REALTY
(214) 783-2210
loreena@loreenayeo.com

Copyright © 2009 by Loreena Yeo (3:16 team REALTY). Understanding Keywords Can Help You Maximize Your Web Traffic.

Do Not Copy. Serious actions will be taken. Re-blog is allowed for Active Rain members on the Active Rain platform when the content is taken in its entirety and credit be given to Loreena Yeo and 3:16 team REALTY.

Posted by Loreena Yeo, Realtor®| Frisco TX Community Ambassador (214)783-2210 on 01/27/2009 05:10 PM

Comments (117)

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117 Comments on Understanding Keywords Can Help You Maximize Your Web Traffic

JAN

2009

Loreena knowing your keywords and using them properly are very important. I am constantly monitoring how people arrive at my blog.

Loreena, key words or tags as ActiveRain likes to call them are like flags pointing to your blog. They ()Meta Tags) are also important in order for people to find your web site. Thanks for the link

Always such informative tips and thank you for the reminders of Keywords that will help build the business. Best wishes and thanks for the great post!

Keywords are a good part of seo. Searches are comprised of different words and terms more often than not.

I am using anayltics and it is very helpful. This is one of the tools I actually understand. Thanks for the post and additional insight

Your blog is great! It cuts through clutter and gives clear directions. I'm subscribing to your blog. I'll definitely be using your helpful info. in my SEO.

Terrific post, Loreena! Great reminder that there are lots of tools out there that we can be utilizing if we just know about them. Thanks!

Funny thing... I was just fooling around with keywords in google. I am making some landing pages revolving around community condominium projects. I had condo as a primary keyword. Found out I should have had condos instead.

What great content! Very helpful for a newbie like myself. It seems the more I start to learn about SEO, the more I don't know. It can be overwhelming. Thanks and I will subscribe to your blog as well.

Thank you to all of you for your kind support.

Thanks Loreena for the tip. Is it possible to get Google Analytics to work on an ActiveRain blog? I have had no luck with that. I do have Analytics on my outside website.

Tim - At this time, I havent figured that out yet. I wish we could have that option. It would be nice.

I love that tool. SEO is so important in our business. I just got off the phone with someone who said they did a search and I was #1 so they called me.

Thanks Loreena, guess we can only cross our fingers and hope for changes at AR.

Just started using google analytics...very good tool!

Loreena, great point about using Google Analytics as a tracker and the importance of keywords.

I have to admit that I do not fully understand keywords and how to track them. I will definitely sign up for google analytics and start tracking and seeing how the websites are being used.

This is the information you told me about the other day on the phone. I need to learn this so I can use it to our advantage.

John - This itself is barely the scratching the surface. Lots of Sushi Osaka may not be enough. But yes, I want to share this and more. I'm still learning this myself.

I figured as much. There is quite a bit that goes into this. Its balancing 'work', learning, and the implementing that is the tricky part. :-) I look forward to all of it though.

Congratulations on a well deserved feature Loreena. You are TERRIFIC with your stuff!!

You could get a website by IMORIA that allows you put in meta tag keywords and descriptions for each page!

Gary - I always stumble my way through. There are lots here that know more than these stuff than I do. I only help where I can. When I have a light bulb moment, I share.

This is really helpful info. We are working on driving traffic to our site and this is good insight. Thanks

it's a lot of GREAT info for keyword bloggers and niche marketers. Great links. It took some of us a long time to figure it all out! I wish it had been in a great post like this when I started!

Loreena, I've signed up for the Google Analytics. I've got to figure out how to get the coding on my web pages. I'm going to go back and do that now. I hope. I've studied my keywords in the past, but I need to get back to it.

I'm still trying to figure out all the key word combinations and what will work best for me.

As an FYI to your readers, WordTracker is offering a 14-day trial for $1.00 I signed up this morning and spent a few hours today using the site.

Loreena, thank you for the useful tips!

Mike

Some very good information. Thank you and good luck.

Very good post, Lorena. What is oftentimes overlooked by many is that keywords are actually synergistic; that is, after your site is indexed and found under the key phrases you have worked at optimizing your site for, the engines start finding you under portions of those phrases and combinations of those words.

A good example is our site: originally optimized for "Online Marketing Services for Realtors"it now rank for "for Realtors" and other combinations--500 in all!

There are many other components to making this happen, but keyword phrases are certainly one of the most important components of good search engine placement. It is important, then, to choose those PHRASES carefully.

In closing, we have a client www.tietzhomes.com who is on page one of Google for many different terms, including one we did not optimize him for until 14 days ago: Antioch CA Short sales. They have 17 homes in escrow and are doing very well with this classification. Good keyword PHRASES make for better search placement.

Cool. Thank you, Loreena - I Subscribed!

How do you figure out what particular words work?

This is a lot to absorbe, but thank you for the information.

Patricia Aulson Portsmouth NH Real Estate

Hi,

Thanks for the information. I started using google analytics about a year ago and love it. It is still a work in progress but it is getting better.

Keep up the good work.

Cidalia Mendonca Matukas

Cidalia@kw.com

www.homesbycidalia.com

1-781-389-7252

Great content, never thought about monitoring the traffic on my website. Thanks for the post

Thanks for the link! You have a great blog site!

Loreena, I subscribed a long time ago, but haven't looked at Google Analytics lately. Thanks for the reminder. The keywords that cause people to land on my community blog always surprise me -- sometimes it's a person's name, an address, or an event. It's good to keep checking and see what's working and what's not.

We've found clients see more qualified leads from the more specific searches they're discovered for. Searches some of those those tools might not turn up. Sometimes these are rare searches, but very successful connections to an actual home buyer.

For instance, indexing for specific frisco tx developments, neighborhoods, streets, and areas of town might bring a buyer with a much better feel for what they want then the one who's searching the obvious like "frisco tx homes."

Here's an example of a company being discovered for some obvious versus some specific key phrase searches. It doesn't necesarily correlate to eventual sales, but it proves that search discovery can be valuable at a much more specific level AND that being indexed for as many specific areas as possible is potentially lucrative.

Chris - Kinetic

Hi Loreena,

I always enjoy reading what you write you are a wealth of knowledge. Google keywords have always seemed a bit tricky to figure out to me. You did a great job explaining it. I'm already a subscriber.

Great Post!

It is a great tool when you understand all that it can do.

Thanks

I know i keep putting it off, but it just seems like a lot of work--not related to real estate. but i am planning to get ready to get started to get going to one of these days. thanks for the great info.

Loreena .. You have some nice information here. However, I have tried to check out and use Google analytics. It appears to be much too compliicated for me to understand and put to good use in a reasonable amount of time. Harrison

Key words are very important -- thanks for the informative post for those not already using them.

Lorena,

Great information, thank you for sharing your knowledge. Well appreciated.

Good job. We use those ideas every day.

Loreena knowing your keywords and using them properly are very important. I am constantly monitoring how people arrive at my blog.

Loreena - Great tips and a great post ! It is important to know the keywords to maximize exposure for ones site and blog. Google analytics is a great tool for sure. I enjoy receiving our reports each week for our site.

Good tips. Thank you.

Loreena, This is a very well written and targeted post. You are correct. I will soon put up a post about HubSpots keyword tools. These are not free. However, with their tool you can rank the relevance of keywords, see the amount of monthly searches, the difficulty of increasing your rank on that search, your actual google placement on that term and -- the best of all -- your competitors placement on those terms. You also can see as you rise and fall on different search terms over time. It is very cool.

I agree with Tim that Active Rain should include analytics on its blog -- especially the new outside blogs -- so that we can track their growth over time.

Thanks for this post. It is excellent.

Nice blog! We have grown weary of the experts about keyword density. Say it, say it as many times as you like. Many of the SEO keyword density evaluation sites are WRONG! 50 websites and counting, we keyword over and over again...

Great post on the analytics. I'm looking to start using the tool once my traffic picks up some. Thanks for the direction.

Yes, your blog is easy to understand and well diagrammed; thanks for the tips! ktm funny, I just signed up to the google analytics site today!

www.longbeachrealestateandloans.com

Watching hittail, I am surprised at some of the terms I get hit from... it is a good thing!

Loreena,

Thanks for the information. My problem is that we have 6 or 7 cities to represent.

Thank you Loreena for sharing some google tips. It is important to have a niche especially in this market. Every buyer is looking for a specialist instead of a generalist.

Loreena, I had not encountered the concept of key word analysis before. Your blog has enlightened me. Now I have a more clear grasp of the need to use precise, frequently used key words in order to drive more traffic to my web site. Thanks so much!

Seriously, if you do these blog posts you must not sleep. Your posts are great and well thought out.

Thank you very much for the helpful information! I've been spending a tone of time learning about web traffic and appreciate the time you spend writing and sharing this information with the community.

Maria Marriott

www.MortgageMinutesAndMore.com

Great stuff Loreena. I am on key word overload. I've just started figuring it all out and it can be so confusing to me, for some reason. Your post really helped. I've bookmarked it to go back to when needed. I'm also going to Wordtracker.com and signing up! Thanks again for sharing your great mind with all of us:)

This is great information! I just wish my eyes didn't glaze over whenever I read info about websites and technology! :-(

Some really great information here.

Thanks for sharing!

Hello Loreena !!!

Well this post is Chock Full Of Nuggets !!!!!

... I have bookmarked, emailed, and may stick it to my wall !

Very helpful tips for those of us not using all these features yet ... YET !

Thanks again, and congrats on your first feature in the Year of the Ox ...

Cheers !

Sheldon

Great information as usual, Loreena. Congrats on the feature - I don't know how you do it all!

Sheldon - Thanks for your candid comment. I think the Year of the Ox is going to be a good one.

Heather - I only do what I can to share.

Great Post - no wonder it was featured! Practical useful information in a great format - thanks!

PS - Love your headshot - looks great

Thank you for sharing the great information!

I do have a question though regarding the "Free Google Analytics account here" Is there a way around having to create a google account or do I need to create another email address in order to access? I currently use yahoo for my email???

Loreena-

I am going to check out Google Analytics because of your great post! Thank you!

Great post, Loreena! Too bad you didn't get many comments -- NOT! I've been trying to beef up my SEO keyword rankings and your information will help. BTW, I subscribed, too.

Gung Hey Fat Choy! Next year is my year as I'm a Tiger.

I agree Loreena; Google Analytics is an awesome tool! Great post.

Excellent info, as always!

Thank you for your post, over the years I have noticed that many of these so called tools are totally and purposely flawed.They are designed to make you purchase more keywords. Googles business is all about profit. They tend to have consumers of their product focus on industry words and not commonly used consumer search terms. A slight misdirected goose chase.

Consumers are less likely to user terms such as "Atlanta real estate" and will focus instead for terms that focus on their own needs. "Atlanta homes for sale" Agents need to ask themselves will a consumer really use the term "real estate" if they are looking for a "condo' or a single family home? I have tracked and stored my own data for over 11 years, and have exhausted positioning possibilities on the consumer side.

I have had great results with the key words I choose 11 years ago when I first launched my website. Tracking is a very useful tool and my web site has that capability and I always use the data. Word tracker is new to me, thanks for the info. I'm going to check it out.

Great tutorial for anyone starting out with keywords and SEO.

I really like the Google Keywords for finding out what terms are being searched. I will take a look at Karen George's Blog. Thanks for the suggestion.

Google Analytics has gotten more and more proficient. Instead of just picking up my posts, it now picks up my comments, and a number of other sources where I use my favorite key words.

Great information Loreena. Thanks for taking the time to share with everyone.. this is a topic I need to study

What helpful tools! Thank you so much for sharing! I can not wait to go check them out!

JAN

2009

Great post! Thank you for all the useful tips. I am looking forward to trying the Google`s Keyword Tool. Congrats on the feature!

Hi Loreena,

You have some excellent ideas and thanks a lot for sharing these.

Raj

Hi Loreena, Thanks for this information. It is great timing for me because I am trying to work on making my keywords better, and doing some work on my website. I will use the Google tools to help me with that.

Loreena, it is always good to know how people are finding you or in some cases not finding you. Good post and thanks for the links. Take care and happy blogging!

Keywords are very important. Also lets not stress enough that good content is the driving force behind them.

We spend a lot of time monitoring our analytics for the exact same thing....great post!

thanks for sharing... I have to re work on my blogs.... Thanks again..

I was googling green builders in specific counties yesterday and my blog came up near the top - which I wasn't looking for, but that was a bonus.

Thanks for the help, I'm just wading into the world of SEO and appreciate all the tips here on AR.

Loreena - I have used Google Analytics for over a year and also found it to be very beneficial. Thanks for the link to the good housekeeping tips, I've bookmarked it and will explore.

Loreena - you said "(3) Play with the drop-down menu. You can select Broad, Phase, Exact and Negative to see the different search results."

Its funny, I have been using the Google AdWords tool for a while, and I have never paid attention to that drop down menu. I guess I'm still learning something new every day :) Thanks!!!

There is so much out there to learn! I keep track of the AdWords on Google, and also have google analytics as well. I still need to do more though!

Thanks for the tip Loreena. I just signed up for google analytics!

Loreena - Thank you for the tips. I have bookmarked this one - and I've learned my "something new" for today. Always learning on AR!

Great advice on using Google Analytics.

Thanks for the information Loreena, There is just so much out there, its hard to determine the things that are worth using. I use analytics on my sites.

Great information! So much of this is new to me and it's an issue I am working with for our web site. Thanks so much!

Hi Everyone, I just signed up for Google Analytics. Now I have to learn what, how, when, who, why. Thank god I have a tech coach. He will help me. We were suppose to meet today, but we are having another snow storm up here in the North East.

It is a wakeup call to reality of what other people think when they Google versus my thoughts. Even checking on my Google alerts shows sources....except someone found me by typing in "sex".....Bit puzzled on that one........

thanks Loreena for the web tracker and info in this post!

Karen George's posts inspired me so much - thank you for referencing her and reminding us of the importance of being "found"

Tina in Virginia

Loreena, what great information. Thank you for sharing this. ;-) I love google analytics.

Loreena ... great post and thanks for the link to "house cleaning tips"

Hi Loreena- Thanks for the tips on SEO. I just met with a person yesterday whose company specializes in SEO and helping get your website found.

Loreena - great information! There is always so much to learn. Thanks for sharing!

Hi Loreena,

What a great resource you have been and thanks a lot for sharing the information!

Love blogs about SEO!!

Thanks a ton!

Tom Davis

DE REALTOR (R)

JAN

2009

Great, really useful post, as always Loreena. I will use this tool!

Great and useful post! Thank you! I have to re read that a few times...

Thanks for the great info Loreena. All of these great tools. Sort of like a puzzle with endless pieces.

Loreena,

Thank you for this info and education, you helped me a great deal. Thanks again.

Loreena,

Thanks so much! I have subscribed to Googleanalytics. Appreciate your sharing your knowledge with the community.

Sylvie.

I can see that there is a ton of valuable information given out by google analytics...thank you for sharing...I have signed up already.

JAN

2009

Great post! I am experimenting with this right now!

FEB

2009

Thanks for the insight Loreena......Beth

Thanks for the info. Working on my keywords and trying to understand how to make them better.

FEB

2009

Loreena... You can never do enough SEO optimization. It's an ongoing task, as you suggest. Thanks for the great posts and information which we all can use. I too think that Google Analytics is great.

FEB

2009

Without the right keywords, finding a blog is like looking for a needle in a haystack. I have been using Google Webmaster tools as well.

FEB

2009

Thanks Loreena! Great informational post as always! Best to you~

MAR

2010

Lorena another Google tool that I found about from Active Brad is Google trends. I am still trying to figure all this stuff out. Great information. Thanks for sharing. Have a great weekend. Great post.

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Loreena Yeo, Realtor®| Frisco TX Community Ambassador (214)783-2210

Frisco, TX

More about me…

3:16 team REALTY ~ Locally-owned Frisco TX Real Estate Co.

Address: Frisco, McKinney, Allen, Plano, Valley Ranch, Little Elm, The Colony, North Dallas, Addison, Frisco, TX, 75035

Office Phone: (214) 783-2210

Cell Phone: (214) 783-2210

Email Me

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