I don't plug too many books on my site but I can't stay quiet anymore.
If you are an agent who is thinking about this tough market and you are not sure how you are going to pull through and become the successful agent you've had always wanted to be, buy a good red pen and these two books:
1. The Millionaire Real Estate Agent (McGraw-Hill 2004)
2. SHIFT How Top Real Estate Agents Tackle Tough Times
If you don't already know who Gary Keller is, grab the agent next to you and ask them so they can laugh at you. Gary Keller (along with Joe Williams) founded Keller Williams. His experience and organization of the residential real estate profession is truly a textbook example of how you, as an agent, need to run your business.
Find out about the Keller Williams secrets of 8x8, 33 Touch, and 12 Direct. This systematic approach to marketing not only works but works well. It is also what I have been telling you about for the past 18 months. Keller Williams agents: I'll see you at the Keller Williams Family Reunion in Orlando in a few weeks. Look for me at the Xpressdocs booth.
Matthew S. Gosselin is the author of My Blue Goose, Exploiting The Wow Factor In Real Estate Marketing. The book can be purchased on
MyBlueGoose.com or
Amazon. Stay tuned for more information about his new book, "Stand Out, Stick and Stay. Transforming Real Estate Marketing"
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Not sure why nobody has commented. Both books are fantastic and should be required reading for every agent. Not everything works for everyone but the information is so powerful that nobody could walk away without learning something from these books!