There are countless numbers of books and other media out that tell you how to sale what you've got. Everyone seems to have a shortcut that will lead to the BIGGEST RESULTS EVER, in only 5 minutes.
Here's a secret: there is no secret. It's about people. If you approach your potential customer/client as a person instead of a dollar sign, then you will be a success. Simple as that.
People want to be acknowledged and appreciated. The sales secrets that concentrate on manipulating a person into doing what you want are the worst things you can do. Concentrate on the basics of good customer service and doing the best job that you can, then everything else will take care of itself. You will have satisfied customers, referrals and repeat business. It's a simple process and there is no quick fix. Now, you will have some people that cannot be satisfied no matter what you do. That's ok. Remember again, it's a world full of different people, each with a unique story. You or I can't please every one of them. It's impossible.
So here it is in the simplest term. Here is your guaranteed secret to success. Every business is a people business. Simple.
Brodie Brown
Browntree Home Inspections